Carrie Phillips, Ed.D.’s Post

An important survey results about higher ed's public perception in America. Majorities of survey respondents think four-year colleges positively influence students’ ways of thinking over all and their personal values. Still other data on different perspectives are quite interesting. Especially when compared with the value attributed to #highereducation in Europe and Asia, some of the results are surprising. https://lnkd.in/ek_k-KBt

We dropped our inaugural social intelligence report this week, revealing that an audience-first framework is the path to rebuilding trust in higher education. We set out to understand general perceptions of the value of higher education, why it's declining, and identify paths to rebuilding trust in higher ed’s ability to increase social mobility and have a positive impact on American society. Download the report to learn what the public thinks about the value of college and recommendations for evolving your campus with your audiences' changing needs. #HigherEd #HigherEdMarketing #HigherEdLeadership #SocialIntelligence https://hubs.li/Q02qq9LQ0

For many reasons, confidence in higher education has been declining for decades. In order to uncover a solution to this ongoing issue, we used social intelligence to explore the gap between public trust and value from 13,000 organic conversations about the role, worth, and ROI of college in the last six months of 2023 and determine what leaders can do to rebuild trust. To learn more about our findings, check out our Rebuilding Public Trust in Higher Education: A Social Intelligence Report at https://lnkd.in/gz_6KzUT.

1000 recent high school graduates and 1000 parents of public high school students were asked how high school better prepared them for life, and these were their responses: Only half of recent high school grads plan to attend a four year college or university, with 24% planning to enter the job force, and 21% planning to attend a two-year college or university instead. This random double-opt-in survey was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Full infographic: https://learn4.life/8vYyc

This week Liz Gross, Ph.D. attended the Mackinac Roundtable on Talent held by the Michigan Colleges Alliance. Liz presented with Mike Moss, CAE on informing institutional transformation with social intelligence. They shared how public confidence in higher education is at an all-time low, with public perception and online word-of-mouth is impacting enrollment, student experience, and revenue. Yet many presidents oversee planning and transformation initiatives without a data-driven, audience-centric approach. The discussion shared results from our social intelligence research on the public's perception of higher ed and the insights and planning approaches needed to rebuild trust over the next 2-4 years. https://lnkd.in/gj9ZSZ8T Get a sampling of Mike's approach to strategic planning the importance of data to during the environmental scanning and evaluation process. https://lnkd.in/gj6JEHGZ

Higher education faces unprecedented challenges- rapid technological and societal changes calling for greater equity. The inaugural cohort of the Executive Ed.D. in Higher Education spent the last few years learning how to leverage institutional data and policy analysis to address these urgent needs. Explore their insightful research projects and how they hope to continue to address the urgent needs in the field of higher education: https://bit.ly/4a8SA4I

Excited to share insights from Campus Sonar’s latest research on the state of trust in higher education! Our team of Strategists and Analysts spent weeks analyzing over 13,000 online mentions across social media, forums, and blogs to uncover the truth about how people perceive the value of college today. They found that many believe that college simply isn't "worth it" anymore due to skyrocketing costs and doubts about the practical value of degrees in today's job market and that choosing the "wrong major" had long-term financial repercussions for many. But there's hope! Many also said they recognized higher education’s potential for social mobility, and as learning organizations, campuses have the potential to drive positive change for individuals and communities. Higher education is a public good that we can't afford to lose. Rebuilding trust is crucial for higher ed to remain relevant and continue serving its audiences. My hope this report contributes to leaders working together to reform and reshape the narrative and ensure that individuals and communities continue to benefit from the transformative power of education. 🤓

Between reading RNL's Strategic Enrollment Planning book and listening to the multitude of podcasts that discuss opportunities and obstacles in higher education, I categorize prospective college students in the following order: 1. Unaware of college, not exploring it as an option due to lack of financial resources 2. Aware of college, but unsure of what to expect (decreases value in option) 3. Aware of college, craving to change their current situation but some obstacles will require resources they may not have 4. Aware of college, but the expected experience is what is portrayed in entertainment 5. Aware of college, with some personal experiences (college visits, family, etc.) 6. Previously attended college (adult learner, nontraditional, transfer, graduate) The task is to bridge the gap between their trust and your value (how your institution can help them grow, thrive, and advance in an ever-changing society that is at times, unpredictable). There is still a market of prospective students available for your institution to stay afloat or thrive, but what strategy and data are you using to capture their attention and present yourself as a viable opportunity rather than a potential last-minute option? Check out the social intelligence report, Rebuilding Public Trust in Higher Education, as a foundation for planning your institution's path. You can't avoid being data-informed during this time and simply having access to data won't impact your goals. You have to understand the data, test tactics and strategies, and assess your efforts (be data-driven) to see the results you need to remain viable. #highered #emchat #highereducation #enrollmentmanagement #admissions https://lnkd.in/gpqbFFrd

Is college still worth it? A new report by Campus Sonar dives into how people REALLY feel about higher education. They break it all down in their latest report, Rebuilding Public Trust in Higher Education: https://lnkd.in/gmX_Y6BF The study found some surprising insights. For example, over 30% of people see college as a way to open doors to new opportunities, but almost half also have concerns. If you're looking for insights on how your institution can build trust with prospective students, I highly recommend giving this report a read!

Higher education institutions are raising the bar on social 📚 From move-in day celebrations to highlighting student achievements, universities are mastering the art of social content that resonates with both current and future students. Check out the latest edition of the Post Performance Report (PPR), where we feature standout examples from: – Vanderbilt University – Arizona State University – University of Oxford – New York University See how these institutions are blending tradition, student life, and authentic content to create scroll-stopping moments. Read the full Post Performance Report: https://lnkd.in/eUjfViNM