I spent some time this morning digging into the The Chronicle of Higher Education series about the challenges higher education institutions face around public perception. In looking at the data, one thing that stands out for me is we need to focus our storytelling and conversation more on graduate success and community impact. According to the data, many degree holders recognize the value of a degree. However, a much, much smaller number of people in the survey saw value in their local institutions and the ability of these institutions to impact the lives of graduates and their local community. If higher education institutions can more broadly talk about these outcomes - graduate success and supporting the community - in an easy to understand way, I think it would be a great first step in addressing the challenges of public perception. Also - highly recommend reading the series if you have a moment! #highered #highereducation #higheredmarketing #highereducationmarketing
Amazing post. How much more inspirational would an institution be if it tapped into stories?
Thanks for highlighting this, Carrie.
Amazing!
Local institutions have a lot to offer!
Audience & Market Insights for Higher Education, Social Intelligence, Organizational Transformation, Innovation, Founder & CEO of Campus Sonar
7moCarrie Phillips, Ed.D. - I can't wait for you to read our Rebuilding Public Trust research we're releasing on Thursday. I see a path to remedy this and it's aligned with your thinking. :)