Caruso’s Post

Pop stars are instantly recognizable because they spend years cultivating their image. Consistency makes them more memorable. It's the same reason brands who remain consistent have higher revenues. You're more likely to be picked when people don't have to be reminded who you are. #digitalmarketing #marketingtrends #digitaltrends

Experiential activations have proven their ability to connect brands with consumers in a meaningful way today. But it's never been clear what the best way to measure the success of these initiatives. In a recent article for Quirk's Media, Dara St. Louis shares the key issues at hand and proposes the "foundational pillars" of a robust and useful experiential measurement process: https://lnkd.in/d789Xw69 #experientialmarketing #BrandExperiencePredictor #insights

I am thrilled to share our comprehensive brand discovery process, which is a game-changer for iconic brands like Coca-Cola, Scheels, and TCM, to name a few. 🌟 Our 7-stage process has revolutionized their strategies: 1️⃣ Determine Where You Are Now - Setting the stage for transformation. 2️⃣ Discover Your Brand Lover - Delving deep into who loves your brand. 3️⃣ Understand Your Brand Lover Human Needs - Aligning brand values with customer desires. 4️⃣ Address Key Touch Points - Creating moments that matter. 5️⃣ Translate Your Ideas into Creative Communication - Crafting messages that resonate. 6️⃣ Sell-In to Your Internal Team - Ensuring everyone is on board. 7️⃣ Put Your Knowledge to Work - Implementing insights for real impact. Join us as we navigate the path to brand elevation, making meaningful connections every step of the way. #BrandDiscovery #BrandStrategy #CocaCola #Kohls #Nike

Real-world is the new luxury. This why experiential is so popular. Not hating on digital, but it lacks sensory depth. When you engaging more senses it makes it more memorable and delightful. Moreover, with the average person spending nearly 7 hours a day on digital media, screen fatigue is real. People embrace rich, multi-sensory experiences created by brands in the real world. These experiences not only stand out in a crowded market, but foster genuine connections, authenticity, and relationships. What's your real-world plan? #experientialmarketing #brandactivation #advertisingandmarketing

For the past month, a 30-story-high Doritos chip has towered over the Las Vegas Strip, covering the face of the Luxor Hotel. Other brands are similarly plastering their names and logos all over the city, on the exterior of the Sphere and on events like Super Bowl Opening Night Fueled by Gatorade, the Super Bowl Experience Presented by Toyota and the Apple Music Super Bowl Halftime Show. Meanwhile, Mattel has released a Super Bowl-themed Barbie, and a long list of companies are running extravagant promotions and giveaways, including Marriott Courtyard's Super Bowl Sleepover, which will give fans an opportunity to stay the night in a suite at Allegiant Stadium. Then there's Sunday's game, which of course will feature a firehose of TV commercials that sold for a reported $7 million per 30-second slot (without even taking into account their production budgets). For marketers looking to connect with fans-whether the 125,000 expected to attend this week's roster of fan events in Las Vegas or the 100 million tuning in on television--the Super Bowl is, well, their Super Bowl, the time of year brands pull out all the stops to generate buzz. Behind the scenes, however, there is an equally elaborate series of events and activations this week aimed at a much more exclusive audience, of business partners and C-suite executives. And the goal isn't just generating brand awareness; it's retaining key clients and, ideally, laying the foundation for new business.

In today's competitive market, consumers expect more than just transactional interactions. Experiential rewards, which include activities such as travel, concerts, and exclusive dining experiences, have emerged as a powerful tool to foster lasting connections and brand advocacy. Statistics from Acquia and Forbes underscore the impact: 75% of consumers show stronger loyalty to brands that connect with them personally, and 50% are likelier to become brand advocates after positive experiences. This increased engagement translates into higher spending, increased usage of credit cards, and the adoption of additional services. ampliFI’s experiential redemption offers are diverse, ensuring your cardholders can redeem for experiences that matter to them. Harness the power of experiential rewards to differentiate and drive growth in your institution. Connect with our team at sales@amplifiloyalty.com to get started.

✨ "It's never wrong to do the right thing." ✨ Whether we're meticulously planning, creating innovative designs, or executing on the show floor, we live and breathe by this motto at Brave Exhibits. We believe that doing the right thing for our clients is always the best approach. Trade shows are more than just events with fun signage—they are opportunities to showcase your brand identity, connect with your target audience, and leave a lasting impression that drives engagement. By prioritizing our clients and ensuring they never have to sweat the finer event details, we create environments that not only stand out but also produce real results. From initial concept to final setup, we are committed to delivering excellence and integrity in everything we do. Because at the end of the day, doing right by our clients isn't just good business practice—it's the right thing to do! #BraveExhibits #TradeShowSuccess #ClientFirst #IntegrityInBusiness #DoTheRightThing

Ah, Monday, the day most of us debate the existential question: To be or not to be... seen as the quintessential leader in our industry? 🤔 Here at BrandPublic, we've made our choice, and it's to be seen, recognized, and remembered. Because, let's be honest, invisibility might be cool in superhero movies, but in the branding world, it's the equivalent of being at a networking event and hiding in the bathroom. We're here to ensure your brand doesn't just enter the room; it makes the room. We craft identities that stick, resonate, and engage, turning the 'maybe' into 'must have' for your audience. So, let's make this week about being unapologetically visible. After all, the only thing we should be hiding from is the temptation to blend in. #Branding #MondayMotivation #BeSeen #BrandPublic #BrandingHub

🎭✨ How Theatres, Party Services & Themed Events Benefit from Branded Merchandise ✨🎟 Branded products aren’t just keepsakes—they boost audience engagement and extend your brand’s reach. Here’s how different venues can make the most of them: 🔹 Audience Giveaways: Hand out branded tote bags or keychains during intermissions or at the entrance, giving attendees a memorable takeaway. 🔹 Merchandise Sales: Set up stands with branded mugs, plush toys, or beanies—letting fans take home a piece of the show or party. 🔹 Cast & Crew Gifts: Show appreciation with personalised gifts like branded apparel or commemorative items for performers and staff. 🔹 Promotions & Ticket Sales: Use branded items in competitions, giveaways, or as incentives for early bird ticket buyers to boost engagement and sales. 🔹Encourage Social media Sharing (think branded items popping up in audience selfies!). Provide a tangible reminder of the event, linking fond memories to your brand - promoting your brand long after the curtain falls! 🌟 #Branding #Custom #Audience #Theatre #PartyServices #Uniform #Merch #Casting #Event #Entertainment #Brand #Marketing

After dominating the 50 'most watched television broadcasts' in 2023, this year's Super Bowl broadcast was the most-watched television program in US history, attracting a record 123.4 million viewers. That's more than the moon landing! If you weren't able to make it to Las Vegas last weekend, we have you covered. Our team cast a spotlight on some of the top brand activations from the Super Bowl extravaganza from leaders like Sports Illustrated, Uber eats, Michelob Ultra, Guy Fieri, Budweiser Brewing Company APAC, Sphere Entertainment Co., Paramount Pictures, CBS Sports, Viacom, PepsiCo, Gillette, Ashley Home Furniture Store, Marriott International, GLAAD and more. From celebrity appearances to immersive experiences, the Super Bowl LVIII events had something for everyone. Whether you're a football fan or not, you don't want to miss some of the brand marketing brilliance that took place in Las Vegas less than a week ago. After all, it's not just about the game, it's about creating unforgettable experiences that leave a lasting impression. If you're in the events industry, this article is a goldmine of inspiration and ideas. It showcases how brands are leveraging the Super Bowl platform to engage audiences in new and exciting ways. #SuperBowlLVIII #BrandActivations #EventsIndustry #Innovation #FootballMadness #publicrelations #brand #sports #eventprofs #sportsbusiness #sportsmarketing #sportsindustry #eventsindustry #sportsbiz #sportstech #experientialmarketing #agency #sportstourism https://lnkd.in/g2idXEvV