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Experiential activations have proven their ability to connect brands with consumers in a meaningful way today. But it's never been clear what the best way to measure the success of these initiatives. In a recent article for Quirk's Media, Dara St. Louis shares the key issues at hand and proposes the "foundational pillars" of a robust and useful experiential measurement process: https://lnkd.in/d789Xw69 #experientialmarketing #BrandExperiencePredictor #insights

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Nikhil Mukhija

McGill MBA | Strategy & Operations Professional | Market Research, Growth Strategy, Customer Experience, Analytics | PowerBI | Canadian Citizen

7mo

During my time as a channel manager, I conducted some experiential marketing activities, the recall factor among attendees and the post event inquiries used to be much higher and well spread out Vs. sudden peak and fall for traditional marketing activities

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Marc Macellaio

Strategic, Curious, Engaging and Helpful Sales Consultant helping brands change the way they engage with their most important assets, their customers.

7mo
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