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2024 Music Industry Trend Report: Music 🎵 After Morgan Wallen’s chart-topping success, country music shows no signs of fading away. The Country Music Association reports a nearly 50% surge in digital streaming numbers for country music in the UK over the past two years. In the U.S., the genre reaches over 139 million listeners, driven by a 9% growth rate in the past 5 years. Whether or not it's your preferred genre, there are incredible attributes to embrace. 🤠Continued Rise of Country Music: With Morgan Wallen’s record ‘One Thing At A Time’ becoming the first country album to reach number one on the all-genre Billboard 200 since 1992, we predict we’ll hear much more of this genre. With its emotional resonance, genre-bending dynamism, and increasing inclusivity, country music is captivating a wider audience than ever before. Artists who embrace its diverse and evolving landscape, navigate its collaborative pathways, and tell authentic stories with sonic ingenuity will be ahead of this cultural wave. 🎙️Resurgence of Analog Sound/Vintage Recording Techniques: The resurgence of analog sound isn't just a technological throwback; countering the rise of AI, it's a conscious choice for authenticity, soul, and meaningful musical storytelling. In an age of digital saturation, analog becomes a sanctuary, where the warmth of imperfections embraces the listener, and the unpredictable magic of real-time creation breathes life into every note. For artists and listeners alike, it's a chance to reconnect with the raw essence of music, unfiltered and pure, reminding us of the human spirit that lies at the heart of every song. Want the full report? Get access here → https://lnkd.in/eExPZnHM #VeniceMusicInsights #2024Trends #MusicRevival #CountryMusic #AnalogSound

Covering the music business from STREAMSTATS’ Dr. Music. Latin music is gaining more and more popularity around the world, with Bad Bunny, Karol G and Anitta just some of the artists to have become international sensations in recent years. This is partly thanks to streaming, which has improved access to music generally and made it easier to discover new artists. But the shift is likely also due to artist collaborations, which have helped established artists to “remain relevant” while keeping the genre evolving. This he chart shows more than 99 percent of the Latin music listened to in 2023 was downloaded or streamed online; only 0.5 percent of all of the genre's music was purchased in the form of a physical album. This is a stark contrast to the other 11 genres where jazz saw 24.2 percent of total album-equivalent consumption purchased in a hard copy form, World music saw 23.4 percent and rock saw 18.1 percent. Latin music listeners are also likely to enjoy the genre through video streams, with 8.5 percent of total album-equivalent consumption corresponding to this format. Only dance/electronic music listeners were more likely to consume music by video, at 9.1 percent.

Covering the music business from STREAMSTATS’ Dr. Music. Latin music is gaining more and more popularity around the world, with Bad Bunny, Karol G and Anitta just some of the artists to have become international sensations in recent years. This is partly thanks to streaming, which has improved access to music generally and made it easier to discover new artists. But the shift is likely also due to artist collaborations, which have helped established artists to “remain relevant” while keeping the genre evolving. This he chart shows more than 99 percent of the Latin music listened to in 2023 was downloaded or streamed online; only 0.5 percent of all of the genre's music was purchased in the form of a physical album. This is a stark contrast to the other 11 genres where jazz saw 24.2 percent of total album-equivalent consumption purchased in a hard copy form, World music saw 23.4 percent and rock saw 18.1 percent. Latin music listeners are also likely to enjoy the genre through video streams, with 8.5 percent of total album-equivalent consumption corresponding to this format. Only dance/electronic music listeners were more likely to consume music by video, at 9.1 percent.

Amapiano, a genre originating from South Africa, has now firmly established itself globally. Between 2018 and 2023, Amapiano streams on Spotify surged by 5,668%, with its largest international audiences in North America, the UK, and Germany. The genre is now influencing other global music styles, such as Afrobeats and R&B, further amplifying its reach. In the UK, Amapiano-centered events like Amafest and Piano People have drawn large crowds, often selling out 15,000-capacity venues. Additionally, South Africa has more monthly Spotify listeners for electronic music than France or Canada, marking its growing significance in the global electronic music scene | Mdundo.com Spotify #GlobalMusicTrends #AfrobeatVibes #AmapianoOnSpotify https://lnkd.in/eNtz_Zhr

🎶 How did music lose its value? Discover the journey from CDs to Napster and beyond. #MusicIndustry #DigitalRevolution #Nostalgia 🔊 Napster revolutionized music sharing, allowing free downloads and disrupting traditional sales. 💿 CDs were once treasured collectibles, adding a tangible connection to music. 📱 The shift to digital downloads and streaming changed how music is consumed and valued. 🎥 Eminem's documentary explores the cultural impact of these changes and reminisces about the 90s. 🎵 Digital media replaced physical products, altering the music industry's economic model. 🌐 The internet's role in transforming access and ownership of music is significant. 🎧 Streaming platforms have become the primary way people enjoy music today. https://lnkd.in/eGrZHjcv

Tyla’s Water was first heard publicly at Spotify’s Greasy Tunes last year in July 2023. Half a year later, it has just won the a Grammy for Best African Music Performance. An incredible story. There is another sub- story to this win which is important to consider as African music goes global. The importance of the inaugural winner of the Best African Music Performance being someone with a song that cannot be described as quintessentially Afrobeats (Still not a fan of the tag) cannot be understated. The tag although helpful ito marketing music from the continent, tends to box African creativity into what is essentially a reimagined “World Music” category. Tyla’s win is important as it breaks away from this and showcases that African music does not sound one specific way. It’s the perfect blend of familiarity and authenticity without playing into the restrictive box. Africans make any and all kinds of different music and this diversity has to be respected. It is an advantage. Reducing the genre diversity we have into one marketing centric super genre is not helpful in the long run and does damage to our ability to self actualise. This win is a critical start in breaking away from this.

Country music's defining characteristic is typically its honesty and focus on authentic emotions and stories. And country music streaming is up 20% YoY. It almost seems like we should be embracing authenticity in our marketing strategies..... https://lnkd.in/gdiwsUcz. #authenticity #b2b #thoughtleadership #personalbranding

The Sound of Success: Exploring Music Genre Popularity in the Digital Age 🎵 Music trends are ever-evolving, but some genres continue to dominate both the charts and our playlists. Here's a quick dive into the most popular music genres, their rise, and what fuels their enduring appeal: 1) Hip-Hop/Rap: Overtaking rock in 2017, hip-hop remains the king of the U.S. music scene, fuelled largely by its strong beats and cultural resonance. It's also the most popular genre on platforms like Spotify. 2) Pop: Globally, pop music leads, known for its catchy tunes and broad appeal. It adapts quickly, incorporating elements from various genres to stay at the top. 3) Rock: Once the leader, rock still holds a significant place with over 160 million monthly Spotify listeners, driven by its deep-rooted fan base and vinyl sales. 4)Country: Particularly popular among older Americans, country music thrives on its storytelling and continues to be a staple on radio. 5) Latin Music: Witnessing a surge with a 37% growth in 2018, driven by streaming innovations and rhythmic diversity. 6) EDM: With festivals generating over $1.1 billion annually, EDM's pulse beats strong globally, appealing to massive audiences with its energetic and inclusive festival culture. 7) K-Pop: Demonstrating the power of global influence, K-pop has exploded internationally with over 90 billion streams in 2019. 📈 Streaming remains the powerhouse of the music industry's revenue, accounting for 80% of all earnings in 2019. The digital transformation continues to redefine how we consume music, making it accessible anywhere and anytime. 🔍 As we look at these trends, it's clear that while the mediums may change, the passion for music remains unwavering. The diversity of music preferences showcases a rich tapestry of cultural expression and technological adoption. 🤔 What's your favourite music genre, and how do you see it evolving in the coming years? Let's discuss below! #MusicIndustry #Streaming #PopMusic #HipHop #RockMusic #EDM #KPop #DigitalTransformation

Reading the recent IFPI Global Music report 2024 (State of the Industry). I am sharing a way forward for songwriters, independent artistes and labels from #Africa Gone are the days of bulky boomboxes and tangled cassette tapes; now, music is just a click away, available at our fingertips. The way we consume music has transformed dramatically, we are in a new era of music consumption and the beat must go on. This shift represents more than just convenience; it signifies a cultural revolution that is reshaping the music industry. Even young music enthusiasts are witnessing the constant evolution of how we experience music. The digitization of music has been the most significant change in the industry over the past few decades. Streaming platforms such as Spotify iTunes/Apple Audiomack TIDAL Boomplay Udu X Pandora Amazon Music YouTube to mention a few have become the go-to destinations for music lovers, offering a vast array of sounds from around the world for a flat monthly fee. This accessibility has led to a remarkable increase in the diversity of music consumption, resulting in more varied and distinct global charts. Continue Reading Here - shorturl.at/noxPV #MusicReport #MusicBusiness #Streaming #Data #Streamingnumbers #Playlist #digital

The latest music-industry figure to criticise TikTok over its licensing deals is Emmanuel de Buretel, president of independent firm Because Music. He wrote a guest column for French newspaper Le Monde setting out his view that “if TikTok wants to make a living from music, it must respect it”. The column mirrors many of the criticisms of TikTok made by Universal Music Group, including its low payments (“only 1% to 2% of revenue for music labels and artists comes from TikTok, while around 30% to 40% (depending on the label) comes from Spotify, which is a measure of the extent of the problem”). De Buretel also claimed that “TikTok is allowing its platform to be flooded with music recordings generated by artificial intelligence, by developing tools to encourage them”, and took some potshots at its recommendation algorithm too. Read The Full Story Here: https://lnkd.in/eBJAAmPm #MusicRights #TikTok #FairPay #musically #musicnews #readmore