Mdundo.com

Annual Report: Mdundo.com limits annual cash-burn by 36% and reaches new milestone of 36M monthly active users in June 2024 Highlight Summary: --> EBITDA improvement and reduced cash burn by 36% --> Exceeding User Growth, reaching 36 million in June 2024. --> 6% lower revenue as a result of weak African currencies and poor advertising performance --> Premium Offering: Subscription revenue grew 68% from DKK 4.4 million to DKK 7.4 million. --> Advertising Offering: Advertising revenue dropped by 45% to DKK 4.5 million, key campaigns by pan-african brands were running on the platform. --> Cash: DKK 11.1 million in the bank, which corresponds to 31% of the total net proceeds from the listing on Nasdaq First North in 2020 of DKK 36 million. Guidance for FY 2024-25 --> User Growth Anticipated: Projecting an increase in monthly active users to 40 million in June 2025. --> Revenue Growth: Aiming for DKK 15-17 million, reflecting a growth from DKK 11.9 million in 2023-24. --> EBITDA Improvement: Targeting DKK -4 to -5 million, showcasing an improvement of DKK 1.4-2.4 million year on year. CC Martin Møller Nielsen Mark Ndungu Sowari Akosionu Michael Okeje Poonam Sikka Wanjiku Koinange Ionut Bodea Vivian Njeri Precious Lieketseng Eze Maureen Njeri William Abagi Nazir Atul Ajijola Habeeb Amanda Uzoagba, Esq. Phiona Wafula Christine Nekoye Jesper Vesten Drescher Jaikaran Sawhny Kris Senanu Joe Hundah Jakob Ellehauge Sode

It's been three months since I joined Africa's leading music service Mdundo.com . I must admit this is a dream come true. My love for music and mastery of the music scene is what drives me. My experience with Social Media Management is not only interesting but a learning curve. I fail and get up ; learn and unlearn. This has been made possible by my amazing boss Faith Njeri N. I also got into Editorial that is writing of articles which is one of my biggest strengths. One of my top articles is by Music Producer Vinc on The Beat. He not only appreciated my works but also reposted on his socials. Appreciation to Branice Nafula for her guidance and being the Editor. Entertainment is in my blood. Come to think of it we all listen to music. Don't we ? Special shout-out to Muriuki Kiai. God bless you . Thank you Mdundo😊

On 2nd October, I had the incredible honor of being part of an all-star panel at the International Music Day Event hosted by Stren & Blan Partners We dived deep into the hot topic: "Amplifying Your Voice: Owning Your Rights in the Digital Age"—and trust me, it was packed with actionable insights! 💡 From copyright challenges to digital rights management, we left no stone unturned. 📝 It was a powerful session with some of the sharpest minds in the industry, including: 🎤 Christian Aniukwu - Managing Partner, Stren & Blan 🎧 Abuchi Peter Ugwu - CEO, Chocolate City Music 🔏 Lynda Alphaeus - Deputy Director (Legal), Nigerian Copyright Commission 💼 Omonefe Irabor-Benson - Associate, Stren & Blan As Head of Licensing, West Africa at Mdundo.com I shared my thoughts on how creatives can navigate the complexities of digital rights in today’s fast-evolving industry. 💻🎶 Spoiler: Owning your rights is more important than ever! Huge shoutout to Stren & Blan Partners for hosting such a timely conversation. 🌟 If you missed it, you missed out—but don't worry, we’re just getting started! What are your thoughts on digital rights? Let’s keep the conversation going in the comments!👇

Over the past 30 days, we've noticed a notable shift in how Nigerian Mdundo users perceive their flour brands. The FMN Group's Golden Penny flour and Crown Flour Mill Ltd's Mama Gold flour have seen a significant rise in consideration ratings within the food & drinks category. At the same time, brands like Duru Bulgur Gıda San. ve Tic A.Ş and Saranna Global have experienced a decline in their rankings. 📈 What do you think is driving this intriguing trend? 😇 Learn how Mdundo can help you reach a vast mass-market audience, boosting top-of-mind awareness and increasing purchase intent. Join the conversation by clicking here: https://lnkd.in/ezq_Tbtu #Advertising #Mdundo #MusicAdvertising #BrandAwareness #Collaboration #Brand #Data #Africa #Nigeria #Goldenpenny #MamaGold #Duru #Saranna

Let your brand be heard! 🎧 Afrobeats isn’t just making noise globally—it’s creating new opportunities for brands to engage with Africa’s fast-growing audience. With 3 billion+ global streams in 2023 and 250K monthly downloads of audio ads on Mdundo, the time to join the Afrobeats movement is NOW. Brands can take over the sound of Africa’s hottest genre and connect with millions of listeners through targeted audio ads on Mdundo. Sounds interesting? Let's help you do it differently with Afrobeats. Click here---->https://lnkd.in/dAvWqTr or send us a DM The Coca-Cola Company SportPesa Diageo MTN Airtel Africa Bet9ja Irish Distillers Pernod Ricard Unilever Nestlé KingMakers Rite Foods Limited UAC Foods Limited Safaricom PLC Vodacom Vodafone Procter & Gamble Standard Chartered Serengeti Breweries Limited East African Breweries PLC (EABL) Kenya Breweries Limited (KBL) Intercontinental Distillers Limited Tanzania Breweries Limited (TBL PLC) Grand Oak Limited NCBA Group CRDB Bank Plc MultiChoice Group Flour Mills Of Ghana Limited The FMN Group #Afrobeats #AmplifyWithMdundo #AmpilfywithAfrobeats #Advertising #AudioAds #Kenya #Nigeria #Tanzania #Ghana #SouthAfrica #Uganda

Mdundo.com proudly commemorates Heritage Day in South Africa, honouring the nation’s rich cultural diversity and heritage. As a leading African music platform, we remain committed to preserving and promoting local music across the continent. We extend our gratitude to our valued partners, including MTN South Africa S Vodacom, Escopia, AFRICORI, Content Connect Pty Ltd Dreambox Studios, OMD South Africa, for their continued support in delivering exceptional experiences that celebrate South Africa's cultural legacy. Together, we are amplifying African voices and showcasing the power of music to unite communities. Happy Heritage Day, South Africa! #HeritageDay #CelebrateSA #Mdundo Sowari Akosionu Linda Mzapi

Here is our successful collaborative campaign with Co-operative Bank of Kenya for the "Yea Right Now" campaign! With strategic guidance and insights from Michelle Murungi, SALLY KIMANI, Jade N., and Ngumo Kahiga, we achieved a notable campaign reach of 213K in a month. Our efforts also enhanced growth in purchase intent by 8% amongst Kenyan Mdundo users. Our commitment to attaining success was evident through our careful tracking of vital metrics, allowing us to adapt our strategies proactively for optimal results. This effort showcases our expertise in creating effective ventures tailored for brands seeking to forge deep bonds with a music-engaged audience. We invite you to collaborate with us, combining our strengths to craft a narrative of achievement that truly stands out. Explore our comprehensive brand data, meticulously tailored for the vibrant African mass market. Click here to find out more: https://lnkd.in/dAvWqTr #MdundoAds #Partnership #Advertising #Mdundo #MusicAdvertising #BrandAwareness #Collaboration #BrandPartnerships #Kenya Vivian Njeri Abigael Kimani Maureen Njeri Fridel Makun (Msc. PMM.) Precious Lieketseng Eze

We are pleased to spotlight our 4-month collaboration with NCBA Group for the “Twende Mbele” campaign. Guided by valuable insights from Stephanie Atieno Odhiambo, Michelle Ombati, Winnie Chebet and the rest of the team, we accomplished a notable campaign reach of 1.4M in four months. Also, our joint endeavours significantly enhanced brand awareness, raising it to 5% among the Mdundo audience in Kenya. Join us as we link up and synergize our abilities, fashioning a tale of accomplishment that bears your brand’s distinctive imprint. Immerse yourself in our collection of free brand data, painstakingly customized for the ever-evolving African mass market. Click here to find out more: https://lnkd.in/dAvWqTr #MdundoAds #Partnership #Advertising #Mdundo #MusicAdvertising #BrandAwareness #Collaboration #BrandPartnerships Vivian Njeri Abigael Kimani Maureen Njeri Fridel Makun (Msc. PMM.) Precious Lieketseng Eze

Are you an NGO looking to amplify your impact in Africa? 📢 Join us for an exclusive free seminar where we’ll dive into the African advertising landscape and how Mdundo can help you reach millions through audio ads. Learn new strategies for engaging Africa’s mass market, understand the power of localized content, and discover how artist collaborations can extend your reach. Don’t miss out on this opportunity to innovate how you drive awareness and share of voice for your campaigns! 📅 SIGN UP HERE: https://lnkd.in/dYRsFWVd #NGO #AudioAds #ImpactAfrica #MarketingForGood #MdundoForNGOs #MdundoImpact #Advertising #FreeSeminar

thank you Vanguard newspaper. Mdundo.com Uwem Brown Sowari Akosionu Martin Møller Nielsen Premier Music