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What's happening: Jools Lebron, a Puerto Rican transgender Latina from Chicago, has captivated the internet with her unique twist on the word "demure," turning it into a viral sensation. What began as a satirical makeup tutorial video on August 2nd quickly snowballed into a global trend, with Lebron's ironic and humorous take on being "reserved and modest" resonating widely. Her content, which now boasts over 1.2 million TikTok followers, has extended beyond mere trendiness to inspire discussions about social issues and personal expression. By leveraging her platform, Lebron has not only made "demure" a cultural catchphrase but has also used her visibility to promote important causes, proving that being fierce and genuine can indeed redefine conventional norms. https://brnw.ch/21wLYM1 #LatinoBuzz #Demure

Elisa Carvallo

Social Media Manager, Content Creator, Copywriter, Community Manager

2mo

Very demure of you to post this. Very cutesy.

Darlene P.

Multicultural Marketing Strategist

2mo

Chitown! 🙌🏽

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