Casanova//McCann’s Post

Inclusive representation in media and advertising is crucial for younger audiences. Ads featuring transgender or non-binary individuals positively impact brand perceptions for 42% of consumers aged 18-34. #InclusiveAdvertising #LGBTQIA #BrandPerception Read more in the State of Media, Entertainment & Tech: FOCUS LGBTQIA+ here: https://buff.ly/3SmoKnE

Today is Bi Visibility Day, so here are a few things to know: Being bisexual doesn't determine a person's behaviour. People of all sexual orientations can have varying levels of commitment in their relationships. Bisexuality may mean experiencing varying levels of attraction to all genders, not just a 50/50 attraction to men and women. Attraction is complex and not easily defined by a simple percentage split. What other misconceptions would you debunk? Let us know in the comments 👇 [Visual description: image is designed in bright yellow, pink and blue. Title, Bi Visibility Day. Every year on September 23rd, Bi Visibility Day celebrates and values the often-overlooked bisexual community within the LGBTQIA+ community.] #BiVisibilityDay #DiversityAndInclusion #DiversityMatters #InclusionMatters #UnconsciousBias #DiversityEquityInclusion #DiversityInTech #Inclusivity #InclusionAndDiversity #BelongingAtWork #WorkplaceCulture #WorkplaceInclusion #WorkCulture #DEI

[GIVE AWAY] We’re doing it again 🎉🙌🏾 This time we’re giveaway this very BLACK coffee mug and saucer (aka MEAN MUG) from Deon Libra. A Black, LGBTQ+, and Woman owned business. Owned by DEVIN MCGHEE KIRKLAND and BRIT MCGHEE KIRKLAND. DEON LIBRA is an adaptogenic stress care brand formulated to support the body’s natural ability to handle stress and activate lasting healthy skin. We believe skincare is most effective when we address the root cause of our skin concerns first—our stress. The goal is a stress-less lifestyle. Not a stress-free one. Our flex is an inside-and-out approach to stress management that doesn’t diminish but emphasizes the beauty that is Blackness. This is stress care by us, for y’all. https://lnkd.in/gTfWCAvy ENTRY /// Must be within the USA Must identify as Black/African American Must have a visible profile picture MUST attend our Juneteenth Digital Cookout event Digital Cookout | Juneteenth month 2024 June 15th @ 10 AM PST - LIVE https://lnkd.in/gPRSDhWQ ***ADDITIONAL ENTRIES: share the event, use the hashtag, and tag us in the REPOST We will do a random drawing of names. We will announce the Winner the week of the 24th. Item will be shipped the following weeks (July) Good luck! ✊🏾🖤💙 #blacklinkedin |#digitalcookout #juneteenth #blackprofessionals #blackcommunity #blackjoy #blackpride #blackatwork #blacklinkedingiveaway

On This Transgender Day of Visibility, let's take a moment to reflect on the profound impact of acceptance and belonging for all young people. It's a stark reality that children who don't feel like they fit in are at significantly higher risk of mental health issues, addiction, and suicide. And sadly, these risks are even more pronounced for transgender individuals. As advocates for inclusivity and equality, we have a moral obligation to ensure that every child, every young person, knows fundamentally that they belong—no exceptions. It's about creating a world where everyone feels valued, respected, and supported, regardless of their gender identity or background. Transgender Day of Visibility serves as a powerful reminder of the importance of recognizing and celebrating the diversity of human experience. By shining a light on transgender individuals and their stories, we're taking a crucial step towards building a more inclusive society where no young person goes unseen or unheard. This work isn't just about one group—it's about every human being. We're here to save lives, plain and simple. So let's stand together, raise our voices, and advocate for a world where acceptance, belonging, and love prevail. 💖✊ #TransDayOfVisibility #BelongingSavesLives #InclusivityMatters

March is Bi + Awareness Month -A significant initiative led by the Bisexual Resource Center   The theme this year is “The Power of Bi+ Community”, which highlights the crucial role of Bi+ communities as well as the important role allies can play to support Bi+ individuals. Improving networking connections to prevent individuals feeling isolated, providing safe spaces to be heard / provide support & advice, as well as a platform for educating and advocating for healthy changes; communities plays a pivotal role.   The aim of the month is to highlight the social, economic, and health disparities faced by the bisexual+ community (including bi, pansexual, fluid, and queer individuals). To improve bi+ people’s well-being by providing resources and advocating for positive change.   The mission being to raise awareness about the bisexual community’s physical and mental health disparities and to promote varying levels of action / intervention (e.g. individual, organizational, community) that aim to address these disparities.   Why is Bi+ Health Awareness month needed? Bisexual+ people often experience worse mental, physical, and emotional health outcomes compared to their gay, lesbian, and heterosexual peers. Bisexual+ populations are often understudied in health research and bi-specific community services are critically underfunded. Mental Health in the Bi+ Community – Bisexual Resource Center (biresource.org)   The role of an ally: Believe that Bi+ people exist. Accept Bi+ sexual identities without reservation. Respect Bi+ relationships equally. Speak out against biphobia and bi+ erasure in your everyday life. Celebrate the bi+ culture! Accept the personal labels of Bi+ individuals. Remember that one person cannot be representative of all. Read up! Find out more: Bi+ Health Awareness Month (bihealthmonth.org) #BiHealthMonth #lgbtqcommunity #lgbtqrights #lgbtqinclusion #ally #advocacy

When you think marketing can’t surprise you anymore, brands like Tinder flip the narrative. Tinder wasn’t just a hookup app. It was the hookup app. But now? They’re rewriting the story. It Starts With a Swipe isn’t just a campaign. It’s a modern love story, with meet-cutes and real first messages. Here’s what makes it brilliant: - Relatable: Awkward texts turned into heartwarming moments. - Bold: Showcasing toothbrush milestones, not wedding bells. - Inclusive: LGBTQ+ stories and non-traditional connections. - Everywhere: On TikTok, streaming, even subways. Marketing today is about feeling seen. And Tinder just swiped right on authenticity. Which campaign caught your attention and hasn’t let go in 2024?

With a market cap of a whopping $1.63Bn, Grindr sits at the #1 spot as the world’s largest LGBTQ+ dating platform. It’s safe to say that they’ve built a “global brand presence” with 13.5 million users across 190 countries. But how did they get so far, and what did they do differently? We sat down with Tristan Pineiro, SVP of Brand Marketing and Communications at Grindr, to break down the "Authentic Brand Marketing Playbook" he's used to grow Grindr into a global leader for LGBTQ+ dating apps. We discussed: ✅ 1 - Understanding & Aligning the 3 Brand Truths: Who you say you are, who people say you are, and who you really are. ✅ 2 - Social-Led Marketing Approach: Creating engaging content to drive brand affinity. ✅ 3 - Aligning Purpose with Business: Balancing commercial realities with the brand's purpose and mission. For more insights on building an authentic global brand while staying true to its roots, listen to our entire conversation with Tristan from the links below 👇 🎙 Listen on Apple Podcasts: https://lnkd.in/dR46GM4M 🎧 Listen on Spotify: https://lnkd.in/d888TXVz 📺 Watch on YouTube: https://lnkd.in/dHvTEUt5 #Grindr #BrandMarketing #Authenticity

If you are having a hard time using new pronouns for either your child or another transgender person in your life, this post has some tips to try: https://lnkd.in/eZ6y7nsr

TIMELY COINCIDENCE: Most folks know that this past Sunday, March 31, 2024, was Easter. It's a holiday that falls on a different Sunday — on a different date — every year. However, March 31 of EVERY year, since 2009, is celebrated as #TransgenderDayofVisibility. And in case you missed it, I'm sure you can imagine the hullabaloo that ensued from the far-right, after The White House issued an official “Proclamation on Transgender Day of Visibility” last Friday, March 29th, signed by the President. Here's an excerpt (link to The White House website w/ Proclamation can be found below): “Transgender Americans are part of the fabric of our Nation. Whether serving their communities or in the military, raising families or running businesses, they help America thrive. They deserve, and are entitled to, the same rights and freedoms as every other American, including the most fundamental freedom to be their true selves. But extremists are proposing hundreds of hateful laws that target and terrify transgender kids and their families — silencing teachers; banning books; and even threatening parents, doctors, and nurses with prison for helping parents get care for their children.” For nearly 10 years — until October 2023 — I worked with a mental health practice in the Los Angeles-area whose care is focused on transgender and gender nonbinary folks. The work I did on behalf of the client spanned multiple visual design applications and content development, including writing and editing. The fact that it connects with an ongoing, dynamic, socio-cultural phenomenon was extremely gratifying. More than that, I am proud to say that I am an ally, so the motivation/inspiration for my work emerged from multiple sources. The small sample of images accompanying this post were used on social media for my client and are a combination of stand-alone posts or ones connected to website content that I contributed to. I hope that, collectively, they reflect the positive and inclusive spirit that was so important to my client — and to me! **Link to The White House Proclamation: https://lnkd.in/gwyiu-9j - - #smallbusinessmarketing #marketingmentalhealth #transgenderawareness #humanity

I’ve been going back and forth with whether or not to post anything about #PrideMonth this year. It’s been a struggle for so many LGBTQIA+ people dealing with discriminatory laws being passed around this country and travel advisories for us in other countries around the world. But, in order to be a true ally, people have to speak up to continue to be visible and to make a change. With that being said, I couldn’t think of a more perfect book to be released (and delivered) in time for Pride! It’s on all of us to continue to be educated about things happening in the world. Approximately 7% of the American population identifies as LGBTQIA+, and about 1 in every 8 LGBTQIA+ adults identifies as transgender. The latest estimated population in the US is ≈333.3M; that means 2.3M of those people is the estimated LGBTQIA+ population. Statistically speaking, the chances of you knowing or having come in contact with someone in your daily life that is part of this community is incredibly high. The “I don’t know any LGBTQIA+ people” conversation can’t really be had anymore. You do know them; it could be that they are not out yet or may not be comfortable sharing who they are past their closest circle. As we continue to educate ourselves and squash negative stereotypes, we can make the world a safer, more welcoming place — not just for LGBTQIA+ people, but for all people. This cannot happen without you at least being open to the idea of learning something new, even if it feels uncomfortable for you to do so. We all need to get comfortable being uncomfortable — so long as that uncomfortable feeling isn’t due to pressure, hate, or discrimination. Believe me when I tell you, LGBTQIA+ people don’t care about anything other than freely loving who they want to love, being married if they want to be married, adopting children that are in need of a good home, and to use the bathroom that identifies with who they are as a person. So please, educate yourself, educate others, be open to constructive conversations and discourse. Please stop misgendering and deadnaming people, no matter the reason for them making changes that impact literally no one else but that specific person. Be smart. Be compassionate. Be a good person.