We Are Rival

Is your marketing drowning in data but starving for insights? 🌊🔍 mParticle is solving several key data problems for multi-channel consumer brands by creating and providing a comprehensive Customer Data Platform (CDP), where data silos & integration issues become a thing of the past. Last week on Scratch, we sat down with Michael Katz, CEO of mParticle, to explore how modern marketers can navigate the overwhelming sea of data and transform it into meaningful action 📈. Michael shared his perspective on how CMOs can adapt to shifting rules and regulations while making data truly impactful. Swipe through to read his insights ➡️ What’s your biggest challenge when it comes to making sense of marketing data? Let us know in the comments below 💬 Catch our full conversation with Michael on your favorite platform 👇 🎙️ Listen on Apple Podcasts: https://lnkd.in/dTV-_HC8 💽 Listen on Spotify: https://lnkd.in/dSgCqtHs 📺 Watch on YouTube: https://lnkd.in/dZd9aHPe #mParticle #MarketingInsights #DataStrategy #FirstPartyData #AIinMarketing

Michael Katz, the CEO of mParticle has been building companies that are redefining modern marketing space for the past decade. We recently had him on the show and he shared his insights to our Lightning round which gives us a sneak peek into the mind of one of the most impactful minds in the martech space ⚙ . Swipe through to see what Michael answered ➡ Catch our full conversation with him on your favorite platform from the links below👇 🎙️ Listen on Apple Podcasts: https://lnkd.in/dTV-_HC8 🎧 Listen on Spotify: https://lnkd.in/d2DCDrix 📺 Watch on YouTube: https://lnkd.in/dZd9aHPe #mParticle #MarketingInsights #DataStrategy #FirstPartyData #AIinMarketing

We are incredibly excited to announce an amazing new client, Premier America Credit Union! We love this team, this brand, and most importantly what this business is all about - to help people meet today’s needs and reach tomorrow’s dreams. This is a company and culture that is making a real difference in people’s lives, and we’re excited to lend our brain power to helping further that impact over the next couple of years using a challenger playbook. Big things coming here for Southern California and Texas! Watch this space.

Is AI coming for our marketing jobs? 🤖 It’s been over 700 days since OpenAI’s ChatGPT entered our lives, sparking excitement—and a bit of fear—among marketers everywhere. Like many, we wondered: “Will AI take my job?” 🤨 In our latest article, written by Shail Shah, we dive into this pressing question, sharing first-hand experiences of using AI in day-to-day marketing tasks. Most of the commentary on AI in Marketing is from people who don’t really use AI. Shail’s had a paid subscription of ChatGPT and a bunch of other tools for almost 2 years now, so who better to ask about AI than him? From the first burst of excitement that we all had, to the fear of losing our jobs, to now not being able to work without it, this article explores: - Why AI isn’t a threat to marketing jobs but a powerful tool 💡 - How AI 'thinks' and why it can’t replicate human creativity 🧠 - Real-world examples of integrating AI into marketing strategies 🚀 - Pro tips on leveraging AI without losing the human touch 🤝 At its core, marketing is about connecting with people on a personal and emotional level—something AI hasn’t mastered yet. So, how can we harness AI to improve our work, rather than fear it? Read the full article to find out! 👇 https://lnkd.in/d-pPma9C 🔗 #Marketing #AI #MarketingInsights #AIMarketing #Branding

Are marketers getting lost in a sea of data? 🌊 The future of marketing isn't just about collecting data—it's about making sense of it. A great example of a company that’s tackling this challenge head-on is mParticle. mParticle has become a market leader in customer data management, helping businesses unify and activate their data to drive better marketing outcomes. But how exactly have they navigated through the evolving data privacy laws, third-party cookie depreciation, and evolving consumer expectations? This week, Jenna Cummings sat down with Michael Katz, the CEO of mParticle, to break down the strategies he's used to grow mParticle and assist numerous other companies in optimizing their customer data over the years. We discussed: ✅ 1 - First-Party Data Foundation: Why building it is crucial in today's privacy-focused world ✅ 2 - From Access to Execution: How the shift is impacting marketers globally ✅ 3 - Leveraging AI with Transparency: The importance of explainable AI in data analytics ✅ 4 - Collaboration Between Teams: How marketing and IT can work together effectively For more insights on navigating the future of customer data and marketing technology, listen to our entire conversation with Michael from the links below 👇 🎙️ Listen on Apple Podcasts: https://lnkd.in/dTV-_HC8 🎧 Listen on Spotify: https://lnkd.in/d2DCDrix 📺 Watch on YouTube: https://lnkd.in/dZd9aHPe #CustomerData #MarketingTechnology #FirstPartyData #AIinMarketing #DataIntelligence

We’re so thrilled to extend our relationship with Duckfeet USA and begin our work with the iconic outdoors brand, Craghoppers USA! Craghoppers have been to the top of Everest so we look forward to supporting Rust & Salt in their development and roll-out of the Craghoppers brand across the USA!

Another incredible Rival Roundtable last night in London. A fascinating, private conversation with some of the best marketing minds in the game about what it means to be a true challenger brand and how you sustain a challenger position. If you're a CMO and want to attend, reach out to us to reserve your seat for the next one. Anna Kingsley Shan Beerstecher Alex Johnston Camilla Ellerton Nik Keane Charlotte Rand Dean Aragón Kendra R. Helen Saxton Eric Fulwiler Jenna Cummings Lance Koenig Cecelia S. P. Yuri Carvalho Viren Samani

🎉 What a Night! 🎉 Last night, we had an incredible time connecting with some of London’s top senior marketers and CMOs. Thank you to everyone who joined us—it was a full house! 🙌 Claudia Winter from Blank Street did not disappoint, sharing her insights into building a brand that stands out in a competitive market. From actionable takeaways on brand activations to real-world stories of success (and a few laughs along the way!), it was a session packed with valuable advice. For those who couldn’t make it, here’s a peek into what you missed 📸👇 Stay tuned for more upcoming events focussed on highlighting the brands of today which are true challengers!

So pleased to welcome Cecelia S. P. to Rival. She joins our growing Strategy team and brings a wealth of experience previously working with brands like Oreo, Ritz, Netflix & Google. Join us in welcoming her to the team!

Tomorrow we're hosting an incredible event for senior marketers & CMO's in London. Join us to hear from Claudia Winter, Marketing Director at Blank Street. She'll be spilling the tea (or coffee or matcha) about how they continuously create standout activations and build a brand that truly resonates in a competitive market. This is a must-attend event for senior marketers looking to gain actionable insights. We just opened up 10 more spots! Sign up here: https://lu.ma/ip6ichbb Feel free to tag any marketers who would be interested!