Catch up on the week’s top headlines, featuring the impact of advertising on streaming and the nominations for the 76th Emmy Awards, in our #FridayFive: https://hubs.li/Q02H9p0W0 #industrynews #entertainment
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🔵⚪️With an 82% average increase in monthly subscription costs, expect streaming video ads inventory to also increase... along with ad providers, advertising competition, and rates. So it's even more important to make sure your streaming video ad providers are targeting the right audience, reporting the right metrics, and identifying your ads' effectiveness within the consumer purchase funnel 💯 ⚪️🔵 Full Article: https://yhoo.it/3RAK4VN
Warner Bros. Discovery announced plans to raise the price of its ad-free plans on its streaming service, Max. Effective immediately for new subscribers, the monthly ad-free plan will increase by $1 to $16.99 a month while the annual ad-free plan will rise by $20 to $169.99 yearly. https://yhoo.it/3RAK4VN
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Do you hate commercials? Do you remember TiVo? Whatever happened to TiVo? Technology evolved. Streaming services became popular for the same reasons as TiVo... because we hate commercials and want to watch things on our own terms. Well... that's why I gravitated to streaming. However, streaming services are now forcing commercials even when we've paid for access to the shows, intending to skip commercials and take control of our viewership! Some are even raising their subscription prices! How do you feel about this? Will we see a revival of file-sharing services to circumvent commercials and rising costs?
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ICYMI: John Koblin published another must-read media story in The New York Times on Sunday about the rise of advertising in streaming. In addition to Antenna data, it also includes some findings from an analysis we collaborated on with Brian Wieser, CFA sizing up the current streaming ad market. https://lnkd.in/d93rfAm2 #svod #avod #streamingvideo #advertising #mediainsights #adsupported #subscriptionmedia #subscriptionvideo #subscriptioneconomy
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In the past year, streaming has surpassed cable as Americans' most-watched viewing platform, with platforms such as Netflix and Hulu capturing around 38% of all television viewing, a whole 6% higher than cable. With so many forms of entertainment available for consumers, the industry has become highly competitive. I am sure we will keep seeing streaming grow in popularity in the future. Where do you view majority of your entertainment? #StreamingRevolution #DigitalViewing #FutureOfTV #TVIndustry
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Product, Advertising, and Strategy Mason | MIA Gold Winner | Guest Speaker | Automotive Sensei | Client Partner | Elastic Thinker | Target Hitter
A ad that encourages you to watch all the other ads during the #SuperBowl … and then start saving for that ad. #SavingForThatAd https://lnkd.in/gaEfTeuz
This Sunday is the biggest day of the year for advertising, and for the first time, Ally will air a spot, launching on streaming. Check out our ad which shows how Ally is helping people save for the things they see in the big game.
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Q1 results are out! Stan emerged as the leader in the streaming services category, dominating ad spend and outpacing competitors by a significant margin. Dive into the numbers here - https://hubs.ly/Q02yK9LN0 #marketinginsights #entertainmentindustry #streamingservices
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How are you still not including digital in your TV buy? It's becoming increasingly important for advertisers to combine both traditional TV and streaming in their video #advertising strategy. Check out Effectv's #TVViewership Report for more campaign insights. https://comca.st/3NCJWTA #EffectvEmp
Streaming's Share of Reach Grows, TV Remains Foundational
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#Bundling — where two complementary service providers combine their offerings to meet more of their customers' needs — is a growing trend this year in media streaming. However, it isn't confined to that industry alone. 😲 Watch this space to learn more about how we're bringing this to #WealthTech and #WealthManagement 👀🕵🏾♂️😉🫢 #iykyk #business #economics #financialservices BBC News - Disney and Warner bundle streaming services to rival Netflix - BBC News
Disney and Warner bundle streaming services to rival Netflix
bbc.com
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#TBT: Dynamic ad insertion (#DAI) plays a major part in linear television and OTT streaming in today's streaming world. Read what Mediaproxy CEO, Erik Otto, had to say to OTTVerse - https://lnkd.in/dBaUsZfX #Mediaproxy #OTTVerse #Advertising #OTT
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With the rise of CTV and streaming, it is easy to think linear TV for political advertising doesn't matter as much as it did. Find out why this is absolutely not the case in this month's latest blog by our own Steven Ullman. https://lnkd.in/gp5SBmRH
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