Casual ’s Post

Since opening our doors in New York in 2011, Casual has had an incredible journey establishing its presence in the US. Our NY team today is a powerhouse that services top clients like Hilton, TIME Magazine, Sol de Janeiro, Fortune and more. We’ve moved across four different offices: from a tiny co-working space on Varick St. to the warehouse on West St., to our office in Greenpoint, to our current digs in the Brooklyn Navy Yard. We’ve fed our souls with sweet treats from Peter Pan donuts, called ‘quiet on set’ only for a seaplane to bear down on us over head, and made many, many great memories with our team and clients over the last decade and a half. To commemorate the journey, Senior Animator Rich Clements designed a beautiful mural for our office. Peppering those memorable easter eggs throughout the design, Rich (with the help of Sophie Sieckmann's painting skills) created a piece of art that now lives forever in our office. Check out the BTS of the project below -- and a big thank you to Sophie and Rich for pulling off this exceptional feat!

We made something fun and berrylicious with the team at Sanitarium! Weet-Bix is an Aussie breakfast classic that’s been around for decades. Last year, the team launched a new flavour in their gluten-free range: Berry Flavour Crunch. They needed an engaging, eye-catching, and informative video for the launch. With a carefully orchestrated shoot in studio, we animated a set of real-world elements to bring to life the delicious, berry-filled flavours of Weet-Bix. Check it out!

Today, we announced our acquisition of leading digital agency, 24 Pte Ltd. We are incredibly excited to bring the Singapore-based team into the broader Casual group. The acquisition enhances our ability to provide seamless production for our global clients. It is another step in our commitment to growth and innovation in the video content space. 24 Inc. was founded in Singapore over 18 years ago by serial entrepreneur Sharad Lal. Today, 24 is a top-tier digital and integrated marketing firm specializing in creating impactful content for leading brands in FMCG and pharmaceutical verticals. Known for its deep category expertise and strategic approach, 24 Inc. has established a strong foothold in Singapore’s competitive market. This move expands our offering to include cutting-edge design and shopper-marketing capabilities, creating comprehensive content support for our global Fortune 500/FTSE 1000 clients. The acquisition also deepens our foothold in Singapore and the broader APAC region, a key economic market known for innovation and disruption. A warm welcome to the 24 Inc. team. We are thrilled to embrace the future of video with you all on board. And, a big thank you to Sharad Lal, SI Partners Global, Lexi Hayes, and everyone on the team who worked so hard to get this across the line. We’re only just getting started!

Our work for Sol de Janeiro was featured at Tottenham Court Road station in London! This pop up was at the tube station to give travelers a moment at the beach for the weekend. So great to see our work featured on some of the largest screens in town. Congrats to our New York team for all their great work on this project! 🏖️☀️

Check out our recent collaboration with BBC StoryWorks for Cunard! This new campaign is now live on BBC and UKTV. Casual supported the team’s ‘Mastery at Sea’ campaign to create a short film which was shot on board Queen Elizabeth over two days in Sydney Harbour. The film highlights the level of mastery and attention to detail that goes into crafting the Cunard experience, featuring interviews with Captain Stephen Howarth and Hotel General Manager James Charles Cusick. Huge congratulations to the team that worked on this! Managing Director: Lexi Hayes Executive Producer: Pooja Pillai Producer: Gabrielle Agosin Director and Director of Photography: Brendan Barnes, SASC Camera Assistant: Tauhid Hasan Alamgir Editor: Matthew Bragg Sound Designer: Darren Will