Unfortunately, not all sustainability stories are genuine. The dark underbelly of sustainability that we often overlook but need to address… “‘Greenwashing is essentially when a company or organisation spends more time and money on marketing themselves as being sustainable than on actually minimising their environmental impact.” https://lnkd.in/gFtYRPkF We need to educate ourselves about greenwashing so we can stand up against it. The only way towards a sustainable future is to genuinely be contributing towards environmental, social, and economic issues rather than just offering lip service. Check out Andrea’s latest article on the topic and follow her on Medium for more topical sustainability stories. https://lnkd.in/g6YVyB6V #CatapultSLP #Sustainability #SustainabilityLeadership #Leadership #LeadershipDevelopment #SustainableDevelopment #SustainablyLeading
In every industry there might be a darker side that we often don’t acknowledge, because it’s easier to look the other way. Within sustainability this dark side is greenwashing. In the last 10 years, alongside the many positives in the industry, unfortunately greenwashing has been rising. We need to address it because it is undermining confidence in genuine sustainability initiatives. I wanted to deep dive into the topic of greenwashing and provide ways to avoid and stand up against it. Follow me on Medium for more topical sustainability stories: https://lnkd.in/gNCCsdCy https://lnkd.in/g5JWZ_2m #CatapultSLP #Sustainability #SustainabilityLeadership #Leadership #LeadershipDevelopment #SustainableDevelopment #SustainablyLeading
