Hello LinkedIn Family, Happy Friday.
Let’s talk about Aesop today.
Everyone must have seen or heard about the skincare brand - Aesop, this iconic brand has gracefully navigated its journey from the streets of Collingwood to becoming a beloved name worldwide, with a robust following of over a million on Instagram. 🌍✨
These are the following points on which they structure their social media strategy according to my understanding -
- 🖼️ Artistic Minimalism: Aesop's narrative beautifully intertwines with minimalist yet profound aesthetics, inviting us into a world where design meets functionality.
- 🌱 Ethical Beauty: Firmly standing by vegan and cruelty-free principles, Aesop is a beacon for sustainable and ethical beauty practices, advocating for a kinder world.
- 📈 Global Reach, Local Roots: Echoing the remarkable rise, Aesop's global presence is a testament to its universal appeal, grounded in local heritage.
- 🧭 Consistent Philosophy: Across every platform, Aesop unwavering commitment to its core values—ethical sourcing, environmental responsibility, and aesthetic integrity—is evident, making every interaction with the brand a meaningful experience.
Delving deeper, how well do you think Aesop's commitment to vegan and cruelty-free values and its aesthetic sensibilities contribute to its global success?
Your thoughts and insights would be highly valued in this discussion.
The marketing leadership at Aesop, including their Head of Marketing - Tony Nguyen and Marketing Manager - Cherie Atamian are truly excelling in their roles.
This post is not sponsored by Aesop; I am simply an admirer of the brand and their store architecture.
#Aesop #GlobalBrand #EthicalBeauty#DigitalMarketing #SocialMediaMarketing #BrandStrategy #ContentMarketing
--
1moVery promising!