CCL Hospitality Group’s Post

Ready to boost your social media impact before 2025? Here are four ways to supercharge your social media strategy for impact by the end of the year: 1️⃣ Set Actionable Goals: Whether it’s driving enrollments or securing funding, define what success looks like so your content stays focused. 2️⃣ Embrace Seasonal Trends: Use holiday hooks to make your messages timely and relevant—think winter wellness tips or public safety reminders. 3️⃣ Highlight Your Wins: Celebrate your milestones! Whether it’s public health outreach or community improvement, showcase your impact to your audience. 4️⃣ Stay Agile with Your Metrics: Track engagement and conversions—adjust your strategy in real time to finish the year strong. Need an end-of-year boost to your results? Contact us to learn how we can help you achieve your goals! https://loom.ly/uu2orM0

#altravitahealth thought of the day. #Day5 Social media, is it good or bad? I do remember well my dillema around 13 years ago...to get a FB account or not to get one? It seemed strange at the time to share my privacy with all my friends, and then even more, with people I have never met in my life before and I knew nothing about... I resisted and did not join it, but a few months later I have joined a fitness group that had a FB platform, so I had to join because I liked the programme they had. I chose a different name at the time, George Jackson, so people can't find me and friend me. I liked my privacy.... Moving forwards, now I completely changed my attitude towards it. I feel connected with lots of people, I am a part of some amazing online communities, and my whole life took a different turn because of it. I am grateful for having had access to all the information and courses I got through it and I am very grateful for all the places I visited being inspired by other people's travels. I feel much more connected with my family 2000 miles away and we share every day thoughts, what we do and how we feel. I believe social media is amazing. I love the benefits of it and it makes me feel really appreciated and valued by helping and inspiring other people with my work here. I get amazing feedback from people all over the world and it makes me feel good and purposeful. Like any other things, there are some less positive aspects of it. We generally post only positives and good stuff creating this false idea of perfect lives that can hurt some people's calibration of what life actually is. There are lots of keyboard warriors hurting people left and right and this is not right. With the right attitude and education towards it, we can manage the negatives and enjoy the positives. Everything in life has a negative side. Social media is new, in its infancy, and we cannot stop it. But what we can do, we can educate people on how to use it safely and not get hurt. We can support children in schools for safe use and we can lobby big platforms to do more rigurous checks for use at young age. There are solutions for everything if we put our minds into finding them. Who else here thinks that Social Media use should be a subject in schools and that more rigurous checks should be done for under 18 Social media use? At Altravita Health we leave no stone unturned...we use Social Media to educate, support and improve lives! https://lnkd.in/ek5tWV5A

"Loneliness is one of the most pressing health threats of our time and yet we’re not talking about it." Our creative director Ben Clare spoke to LBBonline - Little Black Book about how our Social60 campaign with Wayside Chapel is using social media to make us less lonely, and the unique challenges that came with such an approach. Read the full story here: https://lnkd.in/guBeZBD4

Subtility is the name of the game......! Are you aware? Your constant exposure to certain things lowers your resistance to them. Have you ever wondered how adverts sell products? Here's how....! They know the more exposed you are to their products, the more likely you are to consider and then eventually buy from them. So ,what do they do? 1️⃣ Awareness:They flood you with their adverts which creates your awareness of their products. The more your eyes , are exposed to these products your head registers them. Then you hear the jingles further enforcing what your eyes has recieved. You become aware of their product. The more you are exposed to their products the more likely you are to make a purchase. The purchase first happens in your mind. 2️⃣Persuasion: It becomes suddenly becomes appealing to you in your subconscious.It is only a matter of time before you buy the product. Then Persuasion happens by highlighting the product unique features and benefits. You are shown why you need the product . 3️⃣Connect with the brand (emotional connection) Then you begin to associate this brand or product with a memory or feeling. You think to yourself, if I buy this product I will look good or feel good about myself. All this happens in your mind ,before you act ......! This approach can also be used in behaviour change communication.......! Do you agree.....? Share your experiences. ❤️Dr. Kelechi Andrew Share ↗️ if you found this really helpful Repost ♻️so someone can learn from this. 𝘐 𝘢𝘮 𝘋𝘳. 𝘒𝘦𝘭𝘦𝘤𝘩𝘪 𝘈𝘯𝘥𝘳𝘦𝘸, 𝘢 𝘗𝘰𝘱𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘙𝘦𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘦 𝘏𝘦𝘢𝘭𝘵𝘩 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 𝘸𝘩𝘰 𝘩𝘦𝘭𝘱𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘗𝘶𝘣𝘭𝘪𝘤 𝘏𝘦𝘢𝘭𝘵𝘩 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘤𝘢𝘳𝘳𝘺 𝘰𝘶𝘵 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘩𝘦𝘢𝘭𝘵𝘩 𝘪𝘴𝘴𝘶𝘦𝘴, 𝘴𝘰𝘭𝘷𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴, 𝘢𝘯𝘥 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘱𝘶𝘣𝘭𝘪𝘤 𝘩𝘦𝘢𝘭𝘵𝘩 𝘵𝘳𝘦𝘯𝘥𝘴. 𝘐 𝘢𝘭𝘴𝘰 𝘩𝘦𝘭𝘱 𝘥𝘦𝘴𝘪𝘨𝘯 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘱𝘶𝘣𝘭𝘪𝘤 𝘩𝘦𝘢𝘭𝘵𝘩 𝘪𝘯𝘵𝘦𝘳𝘷𝘦𝘯𝘵𝘪𝘰𝘯𝘴, 𝘸𝘩𝘪𝘤𝘩 𝘩𝘦𝘭𝘱 𝘣𝘶𝘪𝘭𝘥 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘱𝘶𝘣𝘭𝘪𝘤 𝘩𝘦𝘢𝘭𝘵𝘩 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘢𝘥𝘷𝘰𝘤𝘢𝘤𝘺 𝘰𝘯𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘢𝘵 𝘢 𝘵𝘪𝘮𝘦. #20daylinkedinchallengewithhaoma #linkedinforcreators #weekend  #problemsolver #growthmindset #publichealth #socialbehaviourcommunication #research #writing #thoughtleader

Winning an award is a testament to our hard work and dedication, but the real challenge lies in leveraging that recognition to generate impactful news coverage. I've gotten a lot of questions on how we got on CBS News just recently, so I'm just going to spill the secrets so that my fellow therapists and business owners can transform an award into a powerful marketing tool. The results speak for themselves—patients are now walking into our office, booking appointments after seeing our features on local news. This direct response underscores the importance of focusing on local marketing over broad-based digital strategies, which is something I had to unlearn after 20+years in corporate marketing for B2B high-tech companies. But anyway, I digress. I would love to see everyone who is dedicated to improving mental health in Colorado succeed, so read the full article to learn how to turn your achievements into meaningful media coverage and drive real business growth. And if you're interested in more marketing tips for mental health businesses, subscribe to my newsletter, the More than Meds memo: https://lnkd.in/ggieTXsk 📈 #MarketingStrategy #LocalMarketing #MentalHealth #BusinessGrowth #CommunityImpact #MediaCoverage #AwardWinning #HealthcareMarketing https://lnkd.in/ghdxWK25

Should we discredit someone's work for how they behave in their personal life? The truth about those who research longevity and are popular on social media is the subject of my latest blog.

Attention Health and Wellness Professionals! We want to hear your story! What keeps you up at night? Self-proclaimed experts on social media? Client acquisition? Content creation? Fragmented platforms? Inaccurate content? All of the above? Your insights will drive Fidelius forward! Please fill out the survey! https://lnkd.in/gfdDAP44

Social media healthcare content has taken on a cult-like tone, turning nuanced conversations into rigid belief systems to build platforms. This is happening on Instagram more so than LinkedIn but still worth mentioning here and the interdisciplinary fighting is getting absurd. The ‘us vs. them’ mentality creates tribes instead of communities, stifling meaningful progress in a field that should be collaborative, not combative. Here’s why this mindset is destructive: 1. Echo Chambers: Polarized groups shut down any information that doesn’t align with their views, leaving little room for growth or learning. 2. Demonizing Alternatives: Valid approaches get dismissed simply because they don’t fit the chosen narrative, even if they work for others. 3. Moral Superiority: Health becomes a measure of virtue, where being ‘right’ is more important than individual and population health. 4. Hindering Innovation: The ‘us vs. them’ construct stops us from embracing new ideas that don’t fit the existing dogma, slowing the evolution of better health practices. True progress happens when we stay open to a broad range of perspectives, understanding that health, and the pursuit of it, is individualized and rarely black and white.

Navigating the complexities of healthcare marketing requires more than a one-size-fits-all approach. It demands a strategic touch, where precision is at the heart of every decision. To truly connect with our audience, we adapt our channel and messaging strategy to match their unique needs. ✅ We're not just talking facts and figures; we're about delivering direct, actionable content, whether it's guiding a parent on how to manage their child's fever or furnishing them with gentle insights on how to talk about mental health. It's all about being authoritative without being daunting, and providing value in every piece of content. 🚸 Building trust goes further with audience-focused content. By marrying authenticity with authority, we strive to resonate deeply with our communities. Moments of cultural significance offer a rare opportunity to align brand values with public sentiments, solidifying trust and relatability. 👐 Learn more about how to navigate children's health marketing: https://lnkd.in/gUazdzjq #AudienceEngagement #ChildrensHealth #StrategicPartnerships #healthcaremarketing

As part of the health and longevity software we are creating, we're making a social media platform that is devoted exclusively to health, longevity and staying young. Rather than having to jump from group to group on Facebook or Reddit, this would be an all in one platform that would let people connect, share health and longevity tips with each other, access resources like videos and motivate each other to keep up a healthy lifestyle. I'm wondering if this would be worth making into a standalone, free social media site. I have a questionnaire asking about that, and I'd appreciate it if you could take a couple of minutes to say whether you'd use such a free site and, if so, what features should it have. https://lnkd.in/e_UHgs9j