Canadian Digital Service (CDS) / Service numérique canadien (SNC)’s Post

It’s a new week so if you haven’t yet had time to check on your CIPR CPD progress, why not schedule some time this week to make a start? We couldn’t bring you last week’s instalment of #CPDfridays due to a technical error on this page, so we’re sharing some Monday Motivation instead - this time with a focus on webinars. We have a library of hundreds of free member-exclusive webinars, each worth 5 CPD points. Here are some of the most popular for CPD in 2024. • Presentation skills • 10 tools for smartphone video • Useful social media tools • Copywriting • Practical public affairs • How to create a communications plan • Using behavioural science to power your communications • Stakeholder mapping You can access these webinars and more from the CIPR CPD resources hub: https://lnkd.in/ejMkTxRD Every week, we’re fuelling your #CPDfridays with activity ideas, tips and motivation as the CPD deadline approaches on 5 April. Make each week count, make some time for your CPD. “Investing in your own development has to be at the top of your list. So, thanks to the @CIPR_Global for their brilliant CPD. This is my 11th year completing this and my first as a Chartered Professional and the quality of the resources is 🔥” - Mark Woods Chart.PR MCIPR #InvestInCPD #CPD #PR #Publicrelations

Ready to take your business global? My book, "The Language of Global Marketing," is your passport to international success – no travel required! I've packed it with easy-to-implement strategies for expanding your reach across languages and cultures. Drawing from conversations with hundreds of business leaders, the book offers real-life solutions and practical advice. Whether you're looking to boost international sales or navigate global inbound marketing, this guide has you covered. Order now and start your journey to global growth. https://hubs.ly/Q02KTrZM0 #GlobalMarketing #Translation #InternationalSales #Languages

University of Toronto reputational materials and Impact Presentation by University of Toronto wins the Award of Excellence in Communication Skills for Digital Communication. Alt Text: On a white background, the text reads,"Award of Excellence, Communications Skills, Digital Communication/Communication for the Web, University of Toronto reputational materials and Impact Presentation". On the graphic are logos of University of Toronto, OVATION Awards and IABC/Toronto. #IABCTO #OVATION24

🔍 What’s your guess? 🤔 An English word used in business 💼 that starts with a “J” and means… 👇 (complex language using acronyms and terms, used by a particular profession or group of people in an industry that is difficult for others to understand) ➡️ Would a few hints be helpful right now? - An English teacher who teaches pronunciation and accent reduction (like myself 🙋🏻♀️) refers to the IPA (International Phonetic Alphabet). - Marketing teams discuss MQL (Marketing Qualified Lead) performance. - Stockbrokers monitor NAV (Net Asset Value) when buying and selling stocks. ➡️ What is the English word used in business 💼 that starts with a “J” and includes acronyms and terms such as: IPA, MQL performance, and NAV? Scroll down to see the answer below. ⤵️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ✅ The answer is: Jargon ➡️ Here are some examples of jargon used in business: - API - ARR - Attribution Reports - CAC - Churn - COI - Compound Interest - CRO - Customer Lifecycle - EBIT - Enterprise Value - GTM Team - ICP - IPA (International Phonetic Alphabet, not the 🍺) - IPO - KPI - Market Capitalization - M&A - MQL Performance - SaaS - SDR - SQL - NAV - PE - Pipeline - ROI - SEO - TTM - Unit Economics - VCs ➡️ Useful language: - Language education jargon - Employee benefits jargon - Investment jargon - Real estate jargon - Computer jargon - Marketing jargon - Economic jargon - Technical jargon - Business jargon - Banking jargon - Finance jargon - Medical jargon - Legal jargon What jargon do you use in business? 💼🤔 _____ 👋🏽 Hello! I’m Rose Hook, Founder of The English Education & Cultural Center of Amsterdam (EECC). 👩🏫👩🏻🏫👩🏼🏫 - We make your English our business. (Wij maken van uw Engels onze business.) ⬆️ For EECC’s website, click on the link “Book an English consultation” under my name in my profile. Follow me for: 🚴🏻♀️ Business English Upskilling 🚴🏻♀️ English Guides & Tips 🚴🏻♀️ Good Stories Follow EECC for: 🚴🏻♀️ Cultural Events in Amsterdam 🚴🏻♀️ Networking Opportunities 🚴🏻♀️ Fun Community 🚴🏻♀️/💬/👍 #BusinessEnglishVocabulary #BusinessEnglishCourses #BusinessEnglishCoach

As Southeast Asia experiences rapid digital transformation, the need to keep online content safe and secure continues to grow. 💡 Read the latest op-ed by our associate researcher, Albert J. Rapha : sail.ink/contentregulation #SaferInternetLab #ContentRegulation #DigitalTransformation #SoutheastAsia

9 Underrated International Business Skills: 1 - Writing Crisp Emails 2 - Active Listening 3 - Sense of Humour 4 - Observation 5 - Deep Understanding of Product/Service 6 - Curiosity to Learn 7 - Digital Proficiency 8 - Community Building 9 - Cultural Adaptability What would you add? #InternationalBusiness

Ready to take your business global? My book, "The Language of Global Marketing," is your passport to international success – no travel required! I've packed it with easy-to-implement strategies for expanding your reach across languages and cultures. Drawing from conversations with hundreds of business leaders, the book offers real-life solutions and practical advice. Whether you're looking to boost international sales or navigate global inbound marketing, this guide has you covered. Order now and start your journey to global growth. https://hubs.ly/Q02KTs8x0 #GlobalMarketing #Translation #InternationalSales #Languages

I am documenting my journey developing the Wikitongues Language Archive. Still in the delightful world of Analytics, let’s talk baselines! Wikitongues’ platform strategy is centered on engagement. Growing engagement means more opportunities to convert visitors into supporters. However, the organization has not had the resources to track and leverage analytics, meaning there was no way to know if investments paid off. First step therefore is to get that all under control. Wikitongues’ touch points are all over the place, with #Youtube (~350k views/mo), #Wikimedia (~6M engagements/mo), social media (orb knows 🧙♂️ ), and the website being core. Before we tackle building a unified view, we have to get a handle on each property. Google Analytics 4, with GTM and Tag Assistant are wildly powerful. Their Youtube channel did an excellent job communicating how to set it up and use it. Setting it up on wikitongues.org was easy and seeing the realtime behavior was like a childhood morning after Christmas, but somehow even nerdier. After some minor tweaks in the code, we had full coverage. But are things good? I’d argue that this is the wrong first question. There is no dead reckoning in growth. It presumes 2 data points - a start and an end, so that the result might be assessed in relation to the starting point. We have a baseline for YouTube and Wikimedia, and now the website. The real question is: What hypotheses are we testing with this data? And thus, the real fun - product iteration - starts. I’m lucky to be working with Luis Rodriguez de Cespedes to start hypothesis-driven product development and performance marketing. Follow along as I document the transformation! Next up: Conversions, Discovery, and Search! Do you have experience being smart and strategic across multiple channels and analytics streams? I’d love to hear from you! #Ownership #Product #Management #Analytics #Engagement #ProductStrategy

Enhancing the Skills of Tomorrow's Workforce: The role of Higher Education Institutions and Employers We extend our gratitude to the panel of experts and chair who participated in the ETS session at the Universities UK conference yesterday - Diana Beech, Justine Andrew, Kennon Harrison, Jr., Martine Mason and Professor Paul Croney OBE - focusing on the development of a skills-oriented ecosystem for employers, governmental bodies and educational institutions. The importance of skills development is a prominent topic, particularly with the Labour Party's creation of Skills England. This initiative aims to unite businesses, training providers, labor unions, and both national and local governments to collaboratively address skills shortages and prepare young individuals with the necessary skills and training as they transition from education to employment.  Recent findings from ETS’s Human Progress Report indicate a global consensus on the necessity for employees to acquire a significantly broader skill set to maintain competitiveness in the job market: ▶ 75% of global participants express concern that their existing skills may soon become obsolete due to technological advancements and industry changes. ▶ 86% concur that “over time, an increasing number of jobs will demand new skills that are currently lacking.”  Despite the widespread acknowledgment of the skills gap, individuals worldwide remain uncertain about where to focus their efforts for upskilling. Educational institutions have a crucial role to play, as more than half of the respondents indicated that they believe these institutions can facilitate the enhancement of learning new skills, thereby improving job prospects and overall performance. Find out more and discover insights on education, skills and human progress - https://lnkd.in/e2aNCBGj

Exactly. Creating one is easy. Creating a good one needs effort and thought.