Cécile Loqmane’s Post

It's been a joy to follow the journey of Justin Fenchel and his co-founders at BeatBox. Even though they appeared on Shark Tank a decade ago, success was not preordained. Listen to the latest episode of Business of Drinks here, for the full story: https://lnkd.in/gEyaQkNj Erica Duecy Caroline Lamb #RTD #drinksbusiness #CPGindustry #CPG #winebusiness #startup #sharktank

Making wine for fun and profit. Is that an oxymoron? The answer may just depend on how you define wine. In Ep 37 of the Business of Drinks podcast, we bring to the table Exhibit A: BeatBox. We talk with Justin Fenchel, a co-founder and the CEO of BeatBox. It’s an 11% alcohol, wine-based RTD party punch in flavors like blue raspberry, pink lemonade, and fruit punch. Now BeatBox is far from a traditional wine company — its products are largely made from orange wine, meaning wine made from the actual orange fruit, which turns out to be a really great neutral alcohol base for RTDs. But boy, are they bringing the fun. These drinks are positioned in resealable 500 ml Tetra Paks, making them ideal for social gatherings like music festivals, house parties, beach bonfires, you name it. But really, what do we love talking about on BOD? Bringing home the Benjamins! And BeatBox has that down. The brand did an astounding $100 Million in sales last year, moving some 4.6 million 12-pack cases. And they’re on track to double their sales this year. How'd they do it? Find out: https://lnkd.in/gqqPKmEP #drinksbusiness #drinksindustry #winebusiness Scott Rosenbaum Caroline Lamb

Social Gatherings Tip: When organizing a gathering, consider sensory experiences. Atmospheric lighting, thematic music, and interactive food stations can make your gathering memorable.  #corporateevents #wine

a solid brand and quality expressions...must try these new ones...

Please read my latest feature article for Bevinars and Mark Oldman. The joys of #music and #wine. https://lnkd.in/ezUmH4by #winelovers Susan R Lin, Master of Wine

#Positioning April Dunford on how positioning shapes our #relationship with something: “I was on my way to work, and I went to Tim Hortons coffee shop in Canada. I’m standing in line and the guy in front of me is ordering breakfast. It’s 8:00 AM, and he orders this thing which is a double chocolate salted caramel muffin. And I was like, “That is some #genius #marketing stuff right there.” I’ve got a piece of cake, it is double chocolate caramel #cake, but if I put it in the #muffin format and I call it a muffin, everything about that is different. The whole #context around it is different. It is socially acceptable to order double chocolate caramel whatever if you say it’s a muffin, because I’m now #comparing it differently. If I said it was cake, what’s cake? Cake #competes with other things that are like #dessert. It competes with ice cream and tiramisu and other things you would order for dessert. What does cake cost? Well, if you’re in a restaurant, it’s $10, $15. Where do I get it? I might go to a bakery, but I get it at a restaurant, too. When I’m talking about a muffin, well, [a] muffin’s totally different. A muffin’s breakfast. It competes with a bagel and a donut. What do I charge for a muffin? I charge $1, $2 for a muffin. The whole context around it is different. The product, however, is the same. That thing that you’re eating is a piece of cake, whether it’s in cake form or muffin form. I can choose to position it as a muffin. It’s the same #product, but the #assumptions about that… The #competitors are different; your #value is different; the assumptions that #customers have about that product are different because I’ve placed it in a different context." The entire conversation is worth a listen or listen to the start of the excerpt above. The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions https://lnkd.in/djZb3d5r

Start with good lighting and music 🎶. Add comfy seating and friendly staff to make customers feel at home. Small touches like fresh flowers 🌸 and local art can make a big difference. Share your tips below! Download our restaurant marketing guide plus video tutorial for more insights. #CustomerExperience #RestaurantMarketing #HospitalityTips #restaurantmarketing #restaurantmarketingtips #restaurantmarketingsuccess #restaurantmarketingagency #restaurantmarketingstrategies #restaurantmarketingadvice #restaurantmarketingcompany #restaurantmarketingexpert #restaurantmarketingguide #restaurantmarketinghelp #restaurantmarketinghacks #restaurantmarketingideas #restaurantmarketingstrategy #restaurantmarketingtip #restaurantadvertising

Check out what Cheech and Chong are up to now; the world's first vodka bottle that transforms into a fully functioning water pipe! Read the article below! Comment your thoughts below! .

Kebabs, curry, and fish and chips are all vying for the title of our national (UK) dish. Yet their survival is under threat. Our beloved food venues, just like live music venues, are facing financial existential challenges. Check out this illuminating article from The Big Issue about the crisis facing our favorite food spots. Read more here: https://lnkd.in/eYRNpzKf #hospitality #livemusic #food #hospitalitynews