Cecilia Dahl’s Post

🌐 US Tour Operators: 🚀 Our data shows that from 2019 to 2023, the proportion of departures listed for sale on tour operator websites over 18 months in advance skyrocketed, increasing from 22% to 48%. This trend is evident for both mature and youth market operators. 🔍 This shift, which we had been monitoring prior to the COVID-19 pandemic, has notably accelerated since. It implies a longer booking window, offering tour operators not just more time to sell their tours, but also opens opportunities for enhanced marketing strategies and customer engagement. In today's competitive landscape, understanding and leveraging these changes can be a game-changer. 📊 Leveraging our expertise since 2015 in the escorted tour and river cruise market, #Travelytic has been at the forefront of monitoring and analyzing market dynamics like these. 📩 Ready to leverage these insights for your business? Connect with us today and let's explore how #Travelytic can propel your strategy forward. A conversation with us could be the first step towards redefining your competitive edge. #TourismInsights #DataDriven #MarketTrends #TourOperators #StrategicAdvantage

📈 #TravelTrendAlert: Shift in Pricing Strategies for Escorted Tour Operators! 🌍 In the competitive world of escorted travel, staying ahead of market trends is crucial. At Travelytic, we've uncovered a shift in the escorted tour sector (for the mature market) that operators and industry professionals need to know! 🔍 From Predictable to Dynamic: The New Pricing Landscape: Our latest data shows a change in how escorted tour operators are adjusting their prices. From 2019 to 2023, we've seen an increase in the frequency of price adjustments prior to departure. The average number of price changes per departure has grown from 1.4 in 2019 to 4.2 in 2023! But that's not all. The timing of these adjustments has also shifted. Back in 2019, only 8.7% of price changes occurred 60 or more weeks before departure. Fast forward to 2023, and this figure has leaped to 24.0%! 🌟 Why This Matters: This trend indicates a shift towards more dynamic pricing strategies, potentially signaling that tour operators are poised to respond swiftly to market fluctuations or consumer preferences. It's a signal that the industry is becoming more agile and data-driven. 🤔 What Does This Mean for Your Business? Understanding these trends is key to staying competitive and maximizing profitability in the dynamic travel market. 🚀 Discover More with Travelytic: Want to dive deeper into these insights and see how they can transform your business strategy? Have you been considering a path toward a more nimble pricing strategy? Travelytic is at the forefront of market intelligence and revenue management for escorted tour operators. Don't miss out on the opportunity to leverage these insights for your business. Book a call with us to explore how Travelytic can empower your decision-making and keep you ahead of the curve. BOOK A MEETING: https://lnkd.in/ew5Vqiqs #TravelTrends, #TourismIndustry, #EscortedTours, #DynamicPricing, #MarketIntelligence, #TravelBusiness, #TourOperators, #TravelTech, #DataDrivenDecisionMaking, #TravelMarketing, #BusinessStrategy, #TravelInsights, #TourismData, #TravelAnalytics, #PricingStrategy, #TravelIndustryInnovation, #TravelSector, #BusinessGrowth, #TravelManagement, #CompetitiveAdvantage

Facing fierce competition and dynamic market demands, a prominent beach travel agency sought to strengthen its market position and optimize pricing strategies to boost bookings and profitability. Challenges: The agency struggled with inconsistent pricing, lack of comprehensive competitor insights, and adapting quickly to market shifts. RateGain’s Solution: - 14K+ Mapped Data Points: Capturing market intricacies - 25.2M Data Shopped: Offering real-time insights - Weekly Reports: Enabling responsive strategy adjustments For the full story, read the case study here. https://lnkd.in/gXBbrbKQ #RateGain #TravelTech #PricingIntelligence #SuccessStory #Innovation

What are the latest trends in loyalty programs for 2024? With consumer behavior constantly shifting and travel technology continuously scaling, loyalty program adaptations are essential. Discover the key trends shaping the future of travel loyalty programs based on insights from arrivia's recent survey. Stay ahead of the curve and ensure your loyalty program meets the evolving demands of the modern traveler. ➡️ https://lnkd.in/eKCAs26s #TravelLoyalty #TravelTrends #CustomerExperience #TravelInnovation #LoyaltyPrograms #TravelTech #CustomerEngagement

Want to understand the travel market in South America? Look no further than Victor Nine, Associate Director at Sinergia Marketing Turístico! Victor's recent 6 Questions with... dives into the unique aspects of this exciting region, from consumer behaviour to navigating cross-border payments.  Read the full interview and gain valuable insights for your next South American adventure! #TravelMarketing #SouthAmerica #SinergiaMarketingTurístico

Just as retail media revolutionized the industry, travel media is poised to do the same. With 80% of travelers booking online and rich first-party data and content, travel media is uniquely positioned to drive innovation and personalized experiences. ✈️ 🏨 Here's why travel media is the next retail media ⬇️ #retailmedia #commercemedia #adtech #travelmedia

Are you an airport, airport tenant, or aviation-related business operating at, or in the vicinity of an airport? Fly[XYZ].com domains are designed just for you. Start a business, build a brand, or enhance your online presence with a Fly[XYZ].com domain. Elevate your online customer engagement ( & experience) to new heights! Why choose a suitable Fly[XYZ].com? Unified and Memorable: Fly[XYZ].com domains, such as #FlySJC.com, #FlySBP.com, #FlySMF.com, #FlyRNO.com, and #FlyDSM.com, provide an easy-to-remember, #easy accessible path for visitors to visit your #airportwebsite. Enhance Your Marketing: Our Fly[XYZ].com domain names are powerful omni-channel marketing tools that improve your airport’s online presence, enhance customer engagement, drive traffic, and foster growth. Seamless Integration: A Fly[XYZ].com domain can be effortlessly forwarded to your existing website. There’s no need for rebranding or costly website overhauls. Valuable Asset: A memorable and easily accessible online address is one of the most valuable assets an airport operator, air service provider, #DutyFree conglomerate (#LocationLocationLocation) can own. Don’t miss out on the opportunity to enhance your airport’s digital footprint with Fly[XYZ].com. Elevate your online presence and reach new heights today! #FlyLocal #AirportWebsites #AirportAsset #OmniChannelMarketing #IntegratedMarketing #womm #AviationMarketing

🚀 Unlock the secrets of the merchant model in the travel industry! Our latest blog post delves deep into its workings, benefits, and how it's reshaping the travel value chain. Join the conversation now! 💼✈️ #TravelTech #B2BPayments http://spr.ly/6041ebY6U

New or loyal travellers: who wins? 🌍 It's the big question for travel brands: chase new customers or retain the regulars? Adam Foulds, Senior Account Director at idhl, has some thoughts on the matter. Which strategy takes the crown? Only one way to find out 👇 #CustomerLoyalty #TravelMarketing #DigitalAgency

Why Multisource Matters: Addressing the Needs of the Dynamic Sellerverse The travel distribution landscape is undergoing a seismic shift towards multisource, presenting both challenges and opportunities for the diverse players within the Sellerverse. While fragmented, this multifaceted ecosystem encompasses traditional travel agencies, niche specialists, and innovative tech players, each serving a unique segment with specific needs. Why is multisource crucial in this context? Comprehensive Content: GDS dominance is waning, with airlines increasingly opting for LCCs and NDC (New Distribution Capability) channels. Multisource bridges this gap, offering access to a wider array of content, maximizing choice and catering to diverse traveller preferences. Tailored Solutions: One-size-fits-all approaches no longer suffice. Multisource empowers sellers to tailor offerings to specific segments. Imagine crafting bespoke itineraries for discerning corporate travellers or curating unique experiences for budget-conscious adventure seekers. Futureproofing Relevance: The travel landscape is constantly evolving. Multisource allows sellers to stay ahead of the curve, adapting to changing consumer behaviour and airline strategies. Early adopters leveraging diverse content sources effectively will likely gain a competitive edge. At Mystifly, we advocate for a multisource approach, offering a platform like SSP that empowers you to navigate the Sellerverse complexities easily. Contact us today and unlock a new era of efficiency and profitability with SSP! #mystifly #SmartSelling #PaaS #multisource #superaggregator #ndc #travelseller