Centric Squared’s Post

Pet industry people! Who's heading to SuperZoo next week? Let me know in the comments below and let's be sure to meet up. #SuperZoo #WPA #petindustry #petbrands #tradeshow

They say time heals all wounds. They're wrong. On November 8th, 2014, I snapped this photo of Lilo, the cutest puggle there ever was 🐶. It's been years since his passing, and the pain of missing him hasn't dulled. It's still too raw, making the thought of getting another dog feel impossible for my wife and me. That day in 2014 wasn't just about Lilo. It was a celebration of our win with Freshpet, a remarkable pet food brand we've had the honor of working with now for over a decade at Digital Surgeons . Lilo's love for Freshpet was unmatched – although he wouldn't say no to sneaking leftovers from the kitchen table too. This experience with Lilo and Freshpet taught me some invaluable lessons: -Amazing relationships and memories can be found in the most unexpected places. -The quality of what goes into your product is crucial. -The power of a brand lies in its authenticity and values and that means actions, not words. -I've even tried the dog food myself ( it’s not dog food, it's food food). This taught me how much the ingredients in your product matter, especially when doing this goes against conventional wisdom. (now it's the norm). Working with clients who embody the right values and ethics, like Freshpet, fuels our dedication at DS tenfold. It's not just about business; it's about partnerships that share and uphold similar values. For those lucky enough to still have a furry friend by your side, I highly recommend checking out Freshpet. And yes, the amazing team at DS is behind it. Losing Lilo taught me more than I could have imagined, and my time being his dad continues to influence how I think and show up in the world. Remember, the right relationships and the right products can make all the difference – in business and in life. #DigitalSurgeons #Freshpet #BrandValues #PetLove #BusinessEthics

Dogfooding represents the practice of using your own products. Dogfooding provides a number of advantages, both marketing and technical. Learn more about these advantages: https://bit.ly/45q6wVQ #DevIQ #SoftwareDevelopment

Effective customer education can be the difference maker when trying to convert a first-time store visitor. Alia makes this process easy and allows you to collect tons of pre-purchase data points to go and further personalize the shopper experience on-site or through email marketing.

Paleo Ridge unveils new look for Paleo Plus. For much more information, see the Raw Food Special (sponsored by Paleo Ridge) in the February issue of Pet Business World News (PBW News)... Will Green MA MBA

Denmac doesn’t just help keep human’s food processing running smoothly, dog and cat food processing can also benefit from performance coatings. Reach out to our team today, and let's have a conversation about how teaming up with Denmac Industries can help improve your operations. Happy National Pet Day! #denmac #denmacind #nationalpetday #socalbusiness #socal #thursdaythoughts

Check out this heartwarming video from Mark, the founder of Bella & Duke, as he shares his inspiring story and mission to revolutionize the pet food industry. Get ready to shed a tear as he talks about his 'big why' and the journey that led him to create a better future for our furry friends. #BellaAndDuke #PetFoodIndustry #InspiringStory

Happy National Pet Day! 🐶 To celebrate, we’re sharing a glimpse into the production of our high-performance freezer packaging designed specifically for Dougie's Pets raw dog food. Take a look! 🎥 And for more behind-the-scenes insight on this project, follow the link in the comments for the full case study. #NationalPetDay #SustainablePackaging #Manufacturing #PackagingManufacturing #BehindTheScenes

Have a crazy story about a pet? Share your pet oopsies below 👇 #Oxyfresh #productlaunch #petindustry #petproducts #odorremoval #brandnew #newproduct

Extending a big thank you to Packaged Facts for hosting their US Pet Market webinar this afternoon! The time was well spent learning about the dynamic industry we work in. If you are interested to hear some of the highlights, feel free to send me a message to book a meeting with me. #PetIndustry #PetMarket #PetSupplements #DogSupplements #CatSupplements