Cerebelly’s Post

A great post identifying the vital importance of soil health and how healthy live soil is the only means of producing nutrient rich food. Nutrient density goes down where chemicals are used to stem pests and boost plant growth. I think we should push for soil health indexes alongside produce nutrient density. The save soil campaign by Sadguru and the Isha foundation made a point that you would have to eat 6 oranges today to equal the nutrient density of an orange from the 1930’s. A focus on nutrient density per kg and microbe density of soil seems a sensible direction.

A lesson in marketing from Athletic Greens: For the past year, I've heard ads for AG1's nutritional supplement drink ALL OVER several of my favorite podcasts. The product has always intrigued me, but I never followed up with actually checking out the product. ... Until I went to our vitamin/supplement cabinet and found that we were out of almost everything. Time to reorder the 6 different bottles from 6 different companies. And then I remembered. "AG1 combines what you get from multiple supplements together into one, simple, drinkable habit. It delivers optimal amounts of hard-to get nutrients to improve not just your day-to-day, but your long term health." I had heard it for a year, almost every day. This post isn't about how great AG1 is, although it certainly is wonderful; It's about consistent marketing. What pushed me from interest to buying? - Consistent marketing. If AG1 had only advertised one time on one podcast that I listen to, I would've certainly forgot it was even an option. I heard their ads at least 3 times a week for a year. - I heard those ads from podcast hosts who feel trustworthy to me. - The timing was right. I needed to be at the end of my old vitamins/supplements to realize the opportunity to make the change. So this is a reminder for all of us daily marketing our products/services: Keep it up. Be consistent. Trust that when your ideal client needs what you offer, you'll be top of mind. After we've moved from interest to purchasing, what do you think keeps buyers coming back? #marketing #advertising #business #lesson #entrepreneur #nutrition

New episode 🌿 After extensively studying 20 different foods, Dan Kittredge from the Bionutrient Food Association established 3 key facts that could disrupt the entire food system! 1. There's a massive variation in nutritional content for identical foods. For example, an 🍎 could have up to 10x more vitamins or minerals and 40x more phytochemicals than another 🍎 from the same variety. 2. The only correlating factor for nutrient density is SOIL LIFE. Yep, microbes are your new best friends! Imagine an army of billions of workers working tirelessly to find nutrients in the soil and feed them to plants in exchange for sugars. The more you have, the better. 3. They've successfully created a handheld meter that can measure the nutrient density of any food by just pointing at it. While it's expensive today, we can easily imagine a not-so-distant future where this would be a feature included in our smartphones, giving us the power to choose the foods holding the most nutrition. Conclusion: This could change everything! If consumers start choosing the foods with the most nutrition, and nutrient density depends on soil health, this gives a huge financial incentive for the food industry to switch to regenerative practices. What an exciting prospect 😍 🎧 Listen to my conversation with Dan Kittredge on the latest Deep Seed episode. ⎯⎯⎯⎯⎯⎯⎯⎯⎯ This podcast was produced in partnership with Soil Capital , a company that supports #regenerativeagriculture by financially rewarding farmers who improve soil health. Please help me grow the podcast by 1. clicking the ‘follow’ button (Spotify / Apple Podcast) 2. leaving a 5⭐️ review Thank you 🙏 Raphael Esterhazy

🎙️🍎 On the latest episode of the Xtalks Food Podcast, Sydney dives into the history of #NationalNutritionMonth and explores how various food industry stakeholders can make a difference. From manufacturers to retailers, everyone plays a vital role! 🎙️ Vera and Sydney discuss the industry's impact on public health and nutrition awareness, pondering which stakeholders wield the most influence. 🥤 Plus, Sydney tackles the rising demand for low-sugar juice. 🎧 Listen to the full episode here: https://buff.ly/4am6DnX #FoodIndustry #Foodservice #Nutrition #BeverageTrends #FoodPodcast

With nearly 4 decades of experience in the #foodingredients and food formulations space, last Monday was a huge milestone in my personal journey because we can only improve the global #foodsystem #together Instead of spending long time and many resources on exploring new ingredients, inventing food recipes, searching new technologies in-house, I believe in extensive platform collaboration with the objective of accelerating speed to market of healthy and affordable food and personalized nutrition, while empowering anyone to add their branding, sales, marketing and distribution strategy individually. Food-as-a-Service is a global movement between people and organizations sharing personal values and believing in innovation, #cocreation and #sharedvalue Thanks Food Matters Live

Do you know what's really in your food? In this episode of Gut Feeling with Dr. Pal, we welcome health advocate Revant Himatsingka (Food Pharmer), as he explores Marketing Misconceptions, Misleading Food Covers, Ingredient Scrutiny, Transparency Initiatives, and more. Here's a glimpse into what we discussed: 🔍 Ingredient List Matters: Don't be swayed by flashy front-package claims. Flip it over and dive into the ingredient list. That's where the real story lies. 📉 Sugar Alert: In Indian products, sugar often sneaks into the top three ingredients. Be mindful of hidden sugars in everyday staples. 🍅 Tomato Tale: Ever noticed the fine print on your ketchup bottle? "Fresh" doesn't always mean what you think. Some brands cleverly hide sugar content behind catchy marketing. 🔬 Understanding Ingredients: Not all ingredients are created equal. If you can't pronounce it or understand its purpose, it's worth a closer look. The rule of thumb: If in doubt, avoid it. 🔄 Moderation Myth: The mantra of moderation has its place, but it's easy to lose sight of when small indulgences add up. Practice moderation within moderation, and prioritize whole, unprocessed foods whenever possible. 🌟 Nutrition Literacy: Educating ourselves and our children about nutrition labels is key to making informed choices. Take charge of our health journey. Click https://lnkd.in/gVWKrPXu to watch the full episode and uncover more insights! Tune in to "Gut Feeling with Dr. Pal" for more insights on optimizing your well-being! #drpal #podcast #foodpharmer

“I think the question is, how can we as food producers keep the flavors, keep the taste profiles that consumers want, and work to improve nutritionally?” asks Dr. Sarah Corwin, Ph.D, LDN, Senior Principal Scientist, in the latest episode of the Snack Food & Wholesale Bakery podcast, “Ingrained Insights”. In this episode, Sarah discusses what “better for you” products mean in snack and bakery, and how simple changes can lower sodium without compromising on taste. Take a few minutes to listen to the engaging conversation here: https://bit.ly/3viWc5D#AHN #Ajinomoto #innovation #foodinnovation

Calling all foodies out there! 👋 This episode is for you! In our upcoming episode, we speak with Tanja Bogumil 🥚, co-founder and Chief Executive Officer of Lovely Day Foods, biotech food company which is transforming how proteins are being produced. Partnering with nature through science, Lovely Day Foods power the new generation of precision fermentation, flavor science and food technology to produce food and ingredients that are packed with healthy nutrients. 🎙️ Episode #80 airs on Tuesday, 17 October! #WAAPodcast #Berlin # #Podcast #Nutrition #BioTech #Science #HealthyMind 

A must read to understand the science on yogurt in nutrition.