CHAIN Magazine’s Post

From luxury to everyday essentials, these European brands are facing challenges. 🇪🇺 Discover why in our new video. https://lnkd.in/dsTcqecf #Brands #Europe #Business #MirrorReview #MustWatch #BusinessTrends

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 371 RETAIL, Japan Flexible edges. 370 HOSPITALITY, Canada Entangled with nature. 369 DESIGN, China Consumer culture. 368 SPORT, United States Warm-up and recovery. 367 CULTURE, France Modern come back. 👉 More content on our website, please subscribe to the weekly newsletter, link to the featured news is in the first comment below. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

The Future of #luxury #advertising at 2025 #GMC2025 Hong Kong. Special Issue and enriching tracks for all scholars involved in #luxury and #fashion #marketing research. Kyung Kim Eunju Ko

At Copper Digital, we prioritize staying ahead of industry trends to drive brand awareness, boost engagement, and deliver exceptional results. Sumit Das, Senior Manager, emphasizes our commitment to innovation and excellence. Together, we're not just meeting expectations—we're exceeding them. #CopperDigital #industrytrends #Engagement #Innovation

The Powerful Brands Roundtable! Come speak to 8 of my clients about the difference having a powerful brand makes. You have until midnight UK to join Gold Standard: https://lnkd.in/eiDqmuRZ

The head of corporate relations at Tradebyte, Alexander Otto highlights a pivotal shift: the rise of the second-hand marketplace, driven by Gen Z and Gen Alpha's changing spending habits. Despite concerns about diluting "premium value," ignoring this trend isn't an option. 🌟 Why should luxury brands embrace the pre-owned market? 🔹 Sustainability: Align with eco-conscious consumers. 🔹 Accessibility: Reach new, younger audiences. 🔹 Brand Loyalty: Foster long-term relationships through new channels. Read the full article to understand why the second-hand marketplace is an unstoppable force in luxury retail. Your brand’s future might depend on it! #LuxuryFashion #SecondHandMarket #Digitalisation #GenZ #GenAlpha #Sustainability #BrandStrategy #Tradebyte #FutureOfRetail #Resale #Transparency #CircularFashion #Technology

Access has become increasingly important to commercial success and is the leading performance indicator for a brand's launch. While each brand faces its own unique access landscape and challenges, two key trends have emerged as ones to watch in 2024. Check out our latest paper to learn more: https://lnkd.in/dvvnhdPN

In Brands We Trust? Authenticity and trust are massive opportunities to create competitive advantage. Trusted companies are proven to outperform those who aren't. However, according to the Edelman Trust Institute, consumer trust is going south fast. Trust is like diamonds: great to have, hard to come by. Do we trust governments? Nope. Opposing views? Fuggedaboutit! Brands? Well, actually, some we do. Why is that? What does authenticity and trust look like in 2024? And how does it grow? Join Bold Scandinavia / NoA as they dip into these questions – and also look at how people find trust and authenticity in even the most artificial bits of intelligence. Sign-up here: https://lnkd.in/dgW9siZC #NoABrainfood Bold Scandinavia / NoA &Co. / NoA NoA - The North Alliance

See for yourself how we can unlock your full global potential. Explore our case studies to see first-hand how we've helped some of the world's most ambitious global brands level up their ability to scale in international markets 📈 https://hubs.la/Q02PTlhc0 #casestudy #globalecommerce #internationalgrowth

Consumers are the driving force behind every business. Knowing what they say, think, and feel about the brands in their market is crucial for success. Check out the latest rankings of the top brands in Australia by YouGov APAC. https://lnkd.in/g6S_AhNT