Learn how to master cookie deprecation with these three tips: 1. Don't Wait 2. Prioritize Zero and First-Party Data 3. Focus on the Consumer. Read more in our bio! 🍪
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What's the value of using offline data to boost online marketing? At Deep Sync, offline data is at our core. This means that our data always resolves back to a known person, business, or household. 🏡 Why does this matter? Using offline data allows you to more accurately, completely, and reliably reach customers. This will be especially important as we head toward the deprecation of third-party cookies. 🍪 Learn more about our data: https://hubs.ly/Q02c9KFx0 #ThirdPartyCookies #3rdPartyCookies #data
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Constant change and partnering to keep delivering results to benefit your organization is what we excel at. Quick read on proven methods.
Marketers, are you ready for the imminent deprecation of third-party cookies, and do you have strategies in place to navigate the impact across your digital channels? Here’s our blog with six lessons to help marketers best manage data deprecation http://transu.co/6009e01TN #ConsumerData #DataInsights #Thirdpartycookies
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I know a lot of y'all were interested but couldn't make it due to timezone difference, so here's the recording of the webinar!
Were you in a time zone that was asleep when we held DataChat LIVE! on Tuesday? It was tricky for us to plan with speakers in the UK, AU, and US (humble brag). Not to worry, the recording is here! Don’t miss all the nitty gritty cookie reliance details we talked about. And stay tuned for the completed report in the coming weeks. #cookies #3pcookies #safariITP Link to recording: https://lnkd.in/gCJWKtEY
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A recent Forbes article highlights 18 significant challenges marketers and advertisers face in 2024. Among them, the phasing out third-party cookies stands out, emphasizing the importance of robust first-party data strategies. Read the article here👇 https://bit.ly/3V2vx6a
Council Post: 18 Big Challenges Marketers And Advertisers Face This Year
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Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce
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Marketers, are you ready for the imminent deprecation of third-party cookies, and do you have strategies in place to navigate the impact across your digital channels? Here’s our blog with six lessons to help marketers best manage data deprecation http://transu.co/6009e01TN #ConsumerData #DataInsights #Thirdpartycookies
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⏰Don't miss your chance to join our webinar on third-party cookie deprecation tomorrow at 2 PM EST. This is a must-see for marketing and data professionals who want to understand the impact of upcoming changes, and how to successfully adapt. Sign up now: https://lnkd.in/eaFFBdFk #GoogleAnalytics #LiveWebinar #DigitalEvent
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Google has pulled out of the anti-cookie campaign, choosing to keep third-party cookies after all. This unexpected move comes after years of pushing for a cookieless future, leaving many companies and pundits in a state of flux. Watch Robert Rose share his insights on this development: https://buff.ly/3zZQ6JB or if you're a reader, have a 'cookie' read: https://buff.ly/3SnMNSP 🍪 #MarketingTrends #DigitalAdvertising
Cookies Are Back on Marketers’ Data Menu | What's New?
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How are you planning for the demise of third-party cookies? Our latest research found that 60% of marketers are expanding their first-party data strategies. See the full report for other strategic moves: https://bit.ly/4aeB3Iq
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