Chandrabhan .’s Post

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P&L, D2C, Channel & Product strategy, Growth Manager, Emerging Markets, Consumer goods, IOT, Sports, Behavioural Economist

India has eliminated extreme poverty, as commonly defined in international comparisons. This is an encouraging development with positive implications for global poverty headcount rates. This also means that time has come for India to graduate to a higher poverty line much like other countries. Implications for brands, Home grown as well as MNCs are immense. This large mass that is just out of poverty will consume quality (associated with brand -value proposition) products for decades. Good news is that there is an unprecedented decline in both urban and rural inequality. The urban Gini (x100) declined from 36.7 to 31.9; the rural Gini declined from 28.7 to 27.0. #growthstrategy #consumption

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