Chapter 2’s Post

Want to know more about NCM's attribution and business outcomes capabilities, listen to the interview with Amy Tunick at the 8-10 minute mark.

At Olyn, we are changing the way media content is monetized and shared, breaking free from dependencies and platform constraints. Here's how we support creators, viewers, and content partners: 🎬 Creators can monetize and share their media content directly with consumers, taking control of the pricing, geo-distribution, and revenue through unique links. 🤝 Content Partners can lead the way in spreading valuable content to their audience by shaping trends, democratizing content distribution, and maximizing their impact with our innovative referral system. 📺 Viewers have the power to choose what they watch based on reliable recommendations. This is the movement towards a more equitable and dynamic media landscape, so, let your movie, course, film, documentary shine on its own ✨ .  #ContentCreators #Monetization #DigitalMedia #ContentPartners #ViewersChoice #InnovativePlatform #FutureOfMedia #FilmMakers

Why are professionally produced pieces of content released on platforms like YouTube so short? This is something I have noticed a lot from marketing teams for major companies for longer than there has been digital video, but it makes less and less sense these days. These slickly produced pieces likely evolved from the old EPK videos and BTS special features from home video releases, and back then there was some logic to brevity. Nowadays though, it feels like a massive missed opportunity from an audience development standpoint to produce content like this for release on modern digital media platforms. Take this video from Disney (via their Fan Club D23) promoting the massively popular X-Men '97 series. You have a purpose built set, two typically cookie cutter hosts, multiple interviews with the makers of the show, a whole on location setting at a real life Xavier Mansion, a promo clip from the next episode, and a video package from a fan event before the launch of the series. All of this jam packed into a lightning fast 10 minutes with no time to do little more than just acknowledge all these things happen to be. Why isn't this 30 minutes, or multiple uploads with each element featured with enough time to give the audience these are for something worth watching? Videos like this offer so little to the fans despite a metric ton of money and effort going into giving the fans something they would like. This video might generate a nice viewership number, but it will do nothing to actually engage audiences, build relationships, or positively impact the channels. With very minimal extra investment these companies could be doing so so SO much more to build meaningful destinations for their audiences... instead they spend tons of cash to basically go through the motions on these projects and secede the attention of their core audience to independent content creators. Imagine if these content efforts actually used their unique advantages to build up audience loyalty on the exact same platform you use to launch film trailers, the organic viewership would ultimatly either save them money on paid advertisement over time, or amplify those paid campaigns to reach even bigger viewership totals for the same price they are spending now. Video: https://lnkd.in/g3Nj8MJk

🎬 Did you know that #Oscars clips featuring winners can impact movie interest more than trailers? Swayable's real-time research found that acceptance speeches drive more intent to watch a film like "Big Four" winner #Oppenheimer. Oscars clips even increase willingness to pay for streaming and drive the desire to rewatch the film! Younger audiences prefer speeches, while older ones prefer summaries. Read more at #SwayableInsights #Oscars #MovieMarketing #SwayableResearch #PersuasionIntelligence #Oppenheimer #Oscars2024 https://hubs.ly/Q02n-Z-B0

The Evolution of Trailers: How Trailers Have Transformed to Fit Digital Platforms  Film trailers have come a long way from traditional cinema previews to the dynamic, shareable content we see today. With the rise of digital platforms, trailers have evolved to engage audiences in shorter, more impactful ways. Let's explore this transformation and its impact on modern film marketing. #FilmMarketing #MovieTrailers #DigitalMarketing #TrailerEvolution #SocialMediaMarketing #CinematicTrends #TrailerDesign #MobileMarketing #FilmIndustry #VideoMarketing #DigitalTrailers #MoviePromotion

This week we're talking about TikTok Spotlight 🎥 This new feature helps film lovers connect with movie and TV shows like never before. Dive into curated content, engage with the community, and drive results. Follow us for more TikTok insights! 💡 #TikTokSpotlight #EntertainmentMarketing #socialmedia #Influencermarketing #tiktok

Do you know how #brands influence us in our decision-making? Well, discover the cleverest #marketing technique - the Decoy Effect! How a clever third option can influence our decisions. Like, comment, and share if you find this content interesting. Follow @markeeters_ for more such marketing strategies! 📞+91-8800887221 ✉️hello@markeeters.com 🌐www.markeeters.com . . . . . . . #marketingagency #strategies  #brandstorytelling  #brandstrategy  #technics  #influencermarketing  #innovation  #digitalmarketingagency  #agency  #topbrands  #clever  #idea  #advertisingstrategies  #theatre

Most businesses miss the mark with their social media videos because they forget the golden rule: it’s not about what you want to show; it’s about what your audience wants to see. 📉 At Popart Films, we craft content that speaks to your customers’ hearts and minds. Let’s transform ‘meh’ into magic. 💫 #MarketingMagic #CustomerFirst #PopartFilms #videoproduction #creativeagency

🎬✨ Lights, Camera, Marketing! ✨🎬 Creating a film is just the beginning—marketing it effectively is what brings it to the audience it deserves! 🍿👀 🔹 Why Market? Even the most creative indie films need a spotlight to shine. While big Hollywood projects have hefty marketing budgets, indie filmmakers must be crafty and resourceful. Remember, investing in marketing is as crucial as what you spend on production! 🔹 Strategic Marketing on a Budget: Capitalize on Social Media: Platforms like Instagram and TikTok are goldmines for filmmakers. Use vertical videos to catch your audience’s eye quickly! Teasers, behind-the-scenes footage, and engaging with trending challenges can amplify your film’s presence significantly. 👉 Engagement is Key: Dive into daily interactions, respond to comments, and build a community around your film. It’s not just about posting; it's about creating conversations and connecting with your audience. 👉 Leverage Film Festivals: Not just a venue to show your film, but a networking hub. Pick strategic festivals, even if on a tight budget. 🔹 PR & More: Craft compelling press releases for local media and bloggers. Build a strong online presence with a dedicated website or blog. Partner up with local businesses and communities for mutual promotion. 👉 Want more insights on doing film marketing right, even with limited resources? Join the FFA Community Forum to read our latest post on essential strategies that make your film stand out! 🌟 🔗 Join here: https://lnkd.in/ey6mfPgU #FilmMarketing #IndieFilmmaking #SocialMediaStrategy #FilmPromotion #DigitalMarketing #FilmmakerLife

Independent #filmmaking used to be about directors making feature films only… but now it’s about places like Patreon, Youtube, IG, Tiktok, alternative media, and owning your own content and platforms. 🎬 What platform do you feel like gives you the best chance of financial success as an independent content creator? Tell us in the comments! 👇 #wmm #wemakemovies #community #flim #filmmakers