I connect brands with emergent culture | London x Helsinki | Semiotics x Cultural Strategy x Innovation x Insights | Freelance
All streaming TV is becoming "mid-TV", categorised by high production values but unsophisticated plots. This is interesting in the context of the evolution of "taste". The blurring of high and low culture is a long-term trend. In mid-TV, we arguably see an end point, where the production values from high cultural TV are combined with the plotting of low cultural TV. But do TV execs underplay the role that "distinction" plays in people's lives? The concept of taste remains important for people distinguishing themselves from others, yet the markers of taste are being eroded. #semiotics #tv https://lnkd.in/eCVWzbK2
