The Peoples Media Relations’ Post

With the latest news surrounding the race for the Presidency, now is the perfect time to revamp your political TV strategy. Learn how to target your voters more accurately and optimize your political TV buys for maximum impact with the insights in our new ebook, the 'Political Media Remix 2.0.' #AdCosts #Transparency #programmatic #wearemiq

All streaming TV is becoming "mid-TV", categorised by high production values but unsophisticated plots. This is interesting in the context of the evolution of "taste". The blurring of high and low culture is a long-term trend. In mid-TV, we arguably see an end point, where the production values from high cultural TV are combined with the plotting of low cultural TV. But do TV execs underplay the role that "distinction" plays in people's lives? The concept of taste remains important for people distinguishing themselves from others, yet the markers of taste are being eroded. #semiotics #tv https://lnkd.in/eCVWzbK2

A new industry report has confirmed that the power structure in television is rapidly changing where legacy media, once all-powerful players in an industry defined by themselves, are now quickly facing an existential crisis and scrambling for survival and any relevancy. A new episode of the Mediums, Messages, and More Podcast covers these and other points including the two remaining strongholds bringing in viewers for broadcast and cable tv and what legendary entertainment executive Barry Diller proposes can save these once dominant media powers: https://lnkd.in/gsRDDKJG #tv #broadcasting #media #streaming #marketing #advertising #news #sports #newsmedia #business #cable #digitalmedia #television #politics #corporate #management

📺 Gray Television, a leading broadcast company, prioritizes delivering quality news while optimizing digital engagement. Learn how they achieved: 📈 20% ↑ in article views/session 📈 22% ↑ in homepage CTR 📉 -5% ↓ in homepage bounce rate Check out the #CaseStudy to see how they did it with Taboola Homepage For You! https://ow.ly/UcvE50Rw9Vh #AudienceEngagement #TaboolaHomepageForYou #DigitalPublishing #DigitalMarketing #NewsIndustry

#codeofprofessionalstandards Minimum Professional Standard - two: Comprehensive, unbiased and independent news broadcast and current affairs programmes with commentary clearly distinguished from news. This requirement calls on stations to offer balanced and detailed news and current affairs. Which stations are you following that are good at this requirement? #ibahereforyou #ethicalbroadcasting #broadcastinginzambia

At-Scale OCR Of Television News Experiments: Results From A Sample Circa-2012 Venezuelan Broadcast How does our OCR workflow perform on a circa-2012 Venezuelan broadcast ? Of interest, it even captures the "Reuters" byline of footage it excerpts towards the end of the clip, demonstrating the power of such approaches to track how media coverage is excerpted across the world. https://lnkd.in/gtTUWESV

TV anchors that present current affairs programmes make it seem simple! Last week I had the privilege of hosting a 90-minute live corporate TV broadcast, including two panel discussions. It was fun and exciting, but definitely not as easy as it looks. It’s more difficult to engage with a camera than a live audience and the ability to remain calm, confident and create a sense energy was especially important. Like most things, good preparation and having a great team to work with created a successful outcome and a fun experience.  #communication #presenting #teamwork

How does data tie into the future of broadcast TV? My colleague Victor Kao was featured in Editor & Publisher on the importance of consumer analysis when it comes to local broadcast stations. https://rsm.buzz/4901dzz

We're sharing the introduction portion of this week's "The Editor's Desk" with Matthew Keys and Rick Howe early to spotlight the efforts of Broadcasters Foundation of America, who are providing support to TV and radio broadcasters affected by the wildfires burning near Los Angeles. Learn more by visiting thedesk.net/bfoa This week's full episode will be posted Tuesday on MSN and here on LinkedIn.

Visually Summarizing Television News Broadcasts Through Thumbnails: Algorithmic Vs Time-Based Experiments: Part 2 Continuing our experiments creating representative thumbnails of a television news broadcast, let's look at how the two approaches (time-based fixed sampling vs algorithmic sampling) work on a few more broadcasts. Here we see that the fixed sampling strategy incorporates "upcoming broadcasts" preview clips and excessive advertisement clips, whereas the algorithmic sampler remarkably excludes them. https://lnkd.in/ejswPQpw