Results-Driven Sales Leader | Business Development Expert | Strategic Relationship Manager | Key Accounts Specialist
๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐? (๐๐๐ซ๐ญ ๐) "๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐ ๐๐๐๐๐๐๐๐" You can check here for my previous post on this topic, https://lnkd.in/dFyCgVZp For ages, perfume has always been linked with luxury, something that's seen as special and expensive. Just like other fancy things, the more exclusive the perfume, the more expensive. When it comes to how exclusive they are, perfumes generally fall into two categories: ๐๐๐ฌ๐ข๐ ๐ง๐๐ซ ๐๐ง๐ ๐๐ข๐๐ก๐. ๐๐๐ฌ๐ข๐ ๐ง๐๐ซ ๐๐๐ซ๐๐ฎ๐ฆ๐๐ฌ are crafted by renowned fashion houses like Dior, Chanel, Dolce & Gabbana, Versace, etc. These houses, recognized for their excellence in fashion and luxury, also offer a range of products including clothing and watches. Interestingly, the fragrances offered by these renowned houses are often among their most affordable and accessible offerings, serving as entry points to their prestigious brands. In other words, designer perfumes are readily accessible, and mass produced. And as we already know, increased supply often leads to lower prices. For perfume enthusiasts, widespread availability of a fragrance increases the likelihood of encountering someone else wearing the same scent, which may not be appealing to everyone. Introducing ๐๐ข๐๐ก๐ ๐๐๐ซ๐๐ฎ๐ฆ๐๐ฌ. Niche perfume houses prioritize the creation of unique, exclusive and limited perfumes, only. These houses often have a distinct identity that resonates with their followers, whether it's a commitment to exceptional quality standards or a preference for specific fragrance notes. Several niche perfume houses are characterized by their small size and adherence to traditional practices, maintaining a heritage steeped in prestige and devotion to the craft of perfumery. Take, for instance, the renowned Creed perfume house, which boasts a legacy dating back almost three centuries, serving royalty like Queen Victoria. Their perfumery techniques have been meticulously passed down from one generation to another over eight generations. They have remained steadfast in preserving the time-honored tradition of hand-weighing, mixing, and filtering all components, just as they were centuries ago. Whether out of choice or necessity, these fragrance houses limit the number of bottles of fragrances they produce. Coupled with the cult followings these houses enjoy, prices can at least double or even triple the prices of high-end designer fragrances. Do you have a favorite Designer or Niche Perfume? Please share in the comment section My next post in this series will be on ๐๐ก๐ ๐๐ซ๐๐ง๐๐ข๐ง๐ ๐๐ง๐ ๐๐๐๐ค๐๐ ๐ข๐ง๐ of perfumes. #XavierLaurentย #PerfumeDeodorantย #Perfumeย #JosienHoldingsLimited
I'm loving this educational series. โค๏ธ Now I can figure the relationship between availability and cost of perfumes. Thanks again boss for the insight, you're certainly a master in this art called perfumery. ๐๐๐๐๐ Well done sir. ๐
i cant wait for the next episode. This class is really very interesting.
Wao
Strategic Commercial Leader I Global Business Accelerator I Author I Transformation Strategist with a track record of optimizing Business performance through sustainable business strategy l Trained over 500 SMEs
6moBrilliant