Chartis.io’s Post

At NBCUniversal, television of today means marketers can become a part of the storytelling experience, enabling audiences to purchase at the point of inspiration. At #One24, we showcased what these interactive commerce experiences look like and how they effectively collapse the purchase funnel for brands. Read our key takeaways to learn more: https://bit.ly/3Tyaqrn

Ask just about any brand or agency what the most anticipated industry event of the year is and they’ll likely respond with: the Big Game. Indeed, getting your commercial airtime during the Big Game is considered a win itself — regardless of the content.    But new data from EPiQ, the dedicated research department at EP+Co, says airing a commercial during Super Sunday isn’t nearly as impactful as you might think. In fact: ▶︎ 85% can’t recall any commercials from last year’s Big Game. ▶︎ 82% have never bought something because of a Big Game commercial. ▶︎ 82% say a Big Game commercial has never significantly changed their opinion of a brand in a positive way. ▶︎ 88% have never started following a brand on social media because of a Big Game commercial. ▶︎ 35% say they watch the Big Game more for the commercials than for the actual game itself. And our experts know why: the majority of brands fumble the opportunity to create memorable pieces of culture because they don’t build belief.    This Sunday, we’re tuning in to see which brands succeed by delivering spots that are both actionable and consistent with their image. The good and bad news? Whether you come out on top or bottom of the industry lists, the average consumer won’t remember by next year. 😉 #advertisingandmarketing #consumerinsights #consumerdata

🎶 ”Let’s get to the point, let’s roll another…,” 🎶 you know how the song goes. Unfortunately, too many first-time #TVadvertisers forget Mr Petty’s advice and waste precious ad seconds on fluff. Viewers should know which brand is advertising to them within 3 seconds of watching an ad, especially in a #B2B context. Here, ReadySetHire gets straight to the point with an opening shot of their logo before diving into a perfectly paced ad: 1. Present simple problem in-context 2. Offer clear solution with product demo 3. Show impact of product on customer’s business Extra points for using an ad platform like Vibe.co that offers #audiencetargeting by career type and seniority level. 🚀

But EP+Co, isn't the "buzz" worth it? 🤣 The impressions? The reach? (all marketing BUZZ words that folks will use just to "wow" you) I'm sharing, not just because I have such great respect for EPiQ and the rest of their team, but because this data is incredible! Every time we've worked on research together, the data has always been very telling. They're an exceptional group of professionals! This leads me to this point... are you doing research as a marketer and strategist? Or just swinging for the fences as you aim for reach and impressions? OH YEAH.... pay attention to the data in their post. Right now someone in NY and the #NFL offices is scoffing a bit. But, data is data. So before you spend that $7,500,000 on 30-seconds, think of what you could do with that money in the digital space OR spread out over multiple broadcasts throughout a year! #JustSayin #Strategy ABOVE all. Play the long game, folks. And play it strategically. #Research #Data #SuperBowl #Advertising #Marketing #Strategy #Commercials #KnowYourAudience

Every testimonial is a chapter in our story, a testament to our dedication. At AD MEDIA INT, each client’s words weave the narrative of our success, guiding our journey with their invaluable feedback. Your testimonial isn’t just a review, it’s a cornerstone of our commitment to excellence. #clientreview #feedback #admediaint #yourbrandisourfocus

Mike Bregman, Havas Media Network Chief Activation Officer, speaks with Beet.TV on how media agencies are moving up the value chain with brands, as e-commerce grows and the media landscape becomes more complex. Watch the full interview below: #HavasProud #MediaPlanning

✨️DangleAds Technologies X exchange4media present "Pitch BFSI marketing summit & awards✨️ BFSI giants will be throwing light on digital marketing, dont forget to tune at 3.00 pm where our CEO Pulkit Narayan will be sharing interesting insights on the same exchange4media DangleAds Technologies #pitchbfsi #digitalevents #dangleads #e4m

Another string to the bow… we can now target based on online search behaviour, following our partnership with Captify® Already using over 1000 attributes to build specific audiences, search behaviour gives AdSmart from Sky clients another innovative way of reaching the right people, at the right time. Take a moment: https://buff.ly/3OnAlzD If you want to know what this means for your business, get in touch. #tvadvertising #targetedaudience #believeinbetter

💲Have you recently invested in #CTVAdvertising? Or… are you thinking about it? If so, DISQO’s new article is a must-read. It offers select insights from our inaugural CTV Benchmarks report, the first in the industry to provide full-funnel norms for #adeffectiveness. 🖥️ 👉Learn about CTV’s unique influence on key metrics 👉Discover how brands can optimize the CTV path-to-purchase 👉See how CTV ad performance varies across business categories Get the insights: https://hubs.li/Q02w2kZG0

🚀 Eager to Learn About Media Ad Selling! 🚀 I'm diving into the world of media ad sales and I'm eager to learn more about how media companies sell ad space. Specifically, I'm curious about: 1. Ad Proposals: How does a media company decide on an ad proposal? What data is required for a response to an RFP? 2. Media Plans: What data points are generally needed to create a media plan? How is it structured? 3. Pricing & Slots: What factors are considered before deciding the price of an ad slot? How is the number of ad slots determined? 4. Insights: What key insights should an ad sales team look at before making media plans? 5. General Info: Any other information related to media selling. If you have expertise in this area or can point me to valuable resources, I would greatly appreciate it! Would love to hear from professionals at: Netflix BuzzFeed Prime Video & Amazon MGM Studios Marvel Entertainment CBS Australian Broadcasting Corporation (ABC) BBC Comcast The Walt Disney Company Disney+ Hotstar Sony Warner Bros. Discovery Paramount Pictures #media #ads #adsales #adbuying #upfronts #adbuyer #adseller #programmaticads #bannerads #socialmedia #newfronts #mediaads #adinventory