Performance validated CTV advertising that provides high-growth companies with incremental awareness, cost-effective new traffic, and ROAS that supports an evergreen approach to investing in streaming advertising.
5 minute read, great article from Jennifer King @ Insider Intelligence eMarketer around the shifts in the video advertising landscape in 2024. The majority of Peacock, Paramount+, and Hulu viewers watch ad-supported plans, according to our forecast. https://lnkd.in/gfMgcWPs #videoadvertising #videoads #streamingmedia #streamingtv #connectedtv #ctv #ctvadvertising #brandawareness #ott Hulu Paramount+Peacock #performancemarketing Keynes Digital