Chet Silverman’s Post

Whether your passion is hitting the golf course, or taste-testing off of a 300+ wine list, Bear Group’s Tony Ciarelli has you covered with some awesome events during Shoptalk! If you're a merchant attending and interested in discussing how we can help you get more impact out of your website, send a DM to Tony Ciarelli or Travis Caldwell so we can make sure to add you to the invite list for all of our events! #ecommerce #retail #businessgrowth #personalization #ShopTalk

Hello, industry leaders, innovators, and change-makers! I am thrilled to announce that I will be attending Groceryshop this October in Las Vegas! An epicenter of global grocery & CPG trends and breakthrough technologies, Groceryshop is not just a conference, it's an oasis of future-thinkers united by one shared vision - to redefine the realms of grocery and consumer packaged goods. Imagine a space where 175 renowned industry luminaries share their wisdom, where the largest meetings program ever in grocery and CPG, aptly named "Meetup", fosters insightful discussions. This is where the pulse of the industry can be felt the strongest, where the future is being shaped. At Groceryshop, a new chapter in our industry unfolds. As we navigate the unprecedented challenges of our times, it is more crucial than ever to recognize the importance of disruption, innovation, and resilience. From the cashier-less stores to blockchain in supply chains, from AI-driven customer experiences to sustainable packaging solutions, the path forward is built on daring ideas and new-age technologies. I am heading to Las Vegas to be part of this transformative journey, to learn from the best, and to discover the next game-changer in our industry. But moreover, I am looking forward to engaging with you - the leaders, the doers, the dreamers. Let's seize this opportunity to connect, share ideas, and build a future that exceeds our customers' expectations. Stay tuned for updates from the heart of the action, and let's make this event a significant stride towards a brighter, more sustainable future. Let's build the future of grocery, together! See you in Vegas, my friends! #Groceryshop2021 #CPG #Innovation #LasVegas

Be sure to schedule your time with ESA - Elohi Strategic Advisors during NRA to talk more about how to take the pain out of innovation. #innovation

Brityard is revolutionising the retail industry with its unique approach to offering brands retail space on one of the world’s busiest shopping streets. 🛍️ Unlike traditional retailers, Brityard charges brands a subscription fee to be listed instead of buying stock to sell at a margin. In return, those brands get access to the versatile events space, which includes the opportunity to run curated masterclasses and activations, with potential for collaborations alongside other Brityard-listed brands. Our co-founder Lara speaks on this: “The activation-based model is a win-win, Brityard wouldn’t be where it is today without the support of the founder brands, while the brands have access to a premium retail location they wouldn’t necessarily have been able to fund on their own.” #Brityard #RetailRevolution #IndependentBrands #Hospitality #Events #LondonShopping

Last week I wrapped up a fun few days at Fancy Food. It reminded me of my first trip to the show as a buyer and how we got here at Mable. I left that first show with sell sheets from 50 brands that I couldn’t wait to bring into my store only to find out I’d have to jump through hoops to get them onto my shelves. I’d estimate that 75% of wholesale discovery at tradeshows never results in a purchase. We’ve seen this for years. Retailers discover new brands online and at tradeshows. And the new brand is highly qualified to sell to these retailers. Next, the retailer refers the brand to onboard with a major Distributor. And this is where the friction begins. I’d estimate that most of those brands don’t make it through that process. Or if they make it, it’s costly and risky for both parties and takes months. Getting face time with brands like Twrl Milk Tea, De Angelis USA Corp (Sfoglini Pasta), Rose Sisters Chips, Whole & Free Foods, LLC - Every Body Eat®, Y'all Company and groups like EmergeCPG at these shows is invaluable. Their feedback and insights fuel Mable’s new direction to turn discovery into orders. I left with a renewed sense of motivation to create best-in-class marketplace technology for our Distributor partners. Technology that removes the friction when procuring emerging brands and turns discovery into procurement through distributor marketplaces.

Should food and drink brands invest time and energy into Direct-To-Consumer sales? 👎𝐍𝐚𝐲𝐬: Not for us. It's not how consumers buy food and drink. Costs are high, revenues are low, and we are too busy with retailers and wholesalers. 👍𝐀𝐲𝐞𝐬: Hell, yes. It gives us access to a broader audience, allows us to build relationships with our consumer base, helps us innovate more quickly, and provides us with a platform to tell our story. Plus we make lots of money from it. If you want to find out who is right, join me at the 𝐆𝐫𝐨𝐰 𝐅&𝐃 Summit, where I will be discussing the relevance, opportunities, and pitfalls of DTC for FMCG brands and why I wrote a book about it. 📌 It is on 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝟑𝐫𝐝 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝐚𝐭 𝐭𝐡𝐞 𝐌𝐢𝐧𝐢𝐬𝐭𝐫𝐲 in Borough, London. Event link in the comments. Also, speaking about doing DTC (and beyond) well, are Levi Levenfiche - PerfectTed, Sara Ashworth - Lucky Saint | B Corp™, Richard Pilbeam - Goodrays Anna Stephenson - DASH Water Cameron Goldie - Grenade Nicole Compen - raye the store Joe Benn - Grwth Rory Gibbs - Piper Courtney Sawatzke - Active Partners Plus, more brands, more tech, more knowledge. As a speaker, I have ten free tickets. Want to come? If you can be there next Thursday, give me a “Hell Yes” in the comments below, and I will send you the magic link for a free ticket. Thankyou to Tom Mucklow, Tom Carew, and Rachel Kirchem for making this happen. #dtc #d2c #Ecommercegrowth

Events are one of the ways that retailers can differentiate their brand and grow revenue. Read Aptos' latest iPaper for tips on successful store events - and how modern POS solutions can help.

🎉It's time to get social @eTail Connect! Follow @eTail Connect and Like & Comment on this pinned post to be in with the chance of winning one of these amazing prizes! *Winners will be selected at random on day 2 and must be on-site to claim their prize. ______________________________________________ #eTailConnect #Retailers #eCommerce #eTail

In Aptos' new iPaper, we examine how in-store and pop-up events are helping retailers bring their brands to life. With examples from Athleta, Warby Parker, John Lewis, New Balance, Boot Barn and others, use this as inspiration for your own retail events strategy. ✨ Take a look ✨ ➡️ https://bit.ly/3OLKV4z

Events are one of the ways that retailers can differentiate their brand and grow revenue. Read Aptos' latest iPaper for tips on successful store events - and how modern POS solutions can help.