Chirac Kuruvangattil’s Post

The kit suppliers at the UEFA European Championship 2024 👕🌍. 🥇 Nike is the most prominent brand at the tournament with 9 deals, which ensures them a 37.5% visibility across all teams at the Euros. These 9 deals have an estimated combined annual value of $132.99 million, meaning the average value of their kit supplier deals is $14.77 million. 🥈 The only brand which comes close to Nike’s spending and exposure is Adidas, who has 6 active deals, meaning 25% of the teams at the Euros are wearing Adidas kits. The estimated annual value for all these 6 deals is $112.31 million, meaning the average value of their kit supplier deals is $18.71 million. 📊 This duo clearly dominates the market at the Euro 2024, with 62.5% of all competing nations wearing their kits. Furthermore, the brands’ combined annual spend ($245.3m) accounts for 93.83% of the expenditure across the 24 kit supplier deals. #nike #adidas #euro2024 #football #footballbusiness

🇹🇷 Turkish giants Fenerbahçe have sealed a 5-year partnership with Adidas, securing the German sportswear brand as their new kit supplier, after their dispute with Puma who opted to prioritise their deal with Galatasaray on the Turkish market. 👕 The new deal with Adidas is reportedly worth €10 million anually, while it also promises exclusive kit designs for the club, and a 65% revenue share from kit sales for Fenerbahçe. 💰 Aditionally, the deal also includes an annual payment of between €2.5 million and €4 million for the rights to the club’s amateur sports teams, providing a significant financial boost. #fenerbahce #football #adidas

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

How Puma is taking on Nike and Adidas at Copa America? To many, the German firm Puma was seen as a baby brother. This is reflected in overall sales, with Puma recording $2.1billion (£1.66bn at current rates) in revenue in the first quarter of 2024, compared to $5.46bn for Adidas and $12.43bn for Nike. As such, Puma is indisputably a challenger brand. Adidas has long had its tentacles wrapped around major FIFA tournaments, such as the World Cup, and UEFA’s prized assets- the European Championship and Champions League. But this summer’s Copa America is the first since 2004 not to have Nike as a sponsor of the tournament and the match ball. Instead, Puma has taken ownership, as part of a bigger deal including all of the South American football federation CONMEBOL’s country and club competitions. Yet Puma only sponsors one national team competing at the Copa America: Paraguay. Adidas sponsors eight (most notably Argentina and Mexico), Nike sponsors four (including the USA and Brazil), Marathon sponsors two, and Reebok sponsors one. It follows a pattern Puma has adopted in different markets, notably taking over sponsorship of the English Premier League ball from the 2024-25 season after a long period of Nike dominance, but sponsoring only one club in Manchester City. Puma also sponsors the ball in La Liga but does not sponsor any of Spain’s biggest hitters. NYT story by Adam Crafton, link below.

Discover how Nike outsmarted Adidas at the 2012 Olympics! 🏅 Despite Adidas paying $155M to be the official sponsor, Nike's 'Find Your Greatness' campaign stole the spotlight. From using various 'London' locations worldwide to choosing everyday athletes as ambassadors, Nike's innovative strategy proved that creativity trumps official branding. 🌍📈 Swipe to see how smart marketing made all the difference! 💪👟 #sports #olympics #summerolympics #parisolympics #Nike #Adidas #SportsMarketing #SportsManagement #SportsBusiness 

German Football Association (DFB): ❌ Adidas -> ✅ Nike (Hopes for Patriotism?) The German Football Association (DFB) has inked an eight-year deal with Nike as their official kit supplier, starting from 2027. The wild thing about this news? Adidas has been a DFB partner since the 1950s! The deal indicates a whopping €100 million per year bid from Nike, reportedly nearly double what Adidas offered. The decision is a surprise to the football and sponsorship world. No one expected Adidas to lose the bid. The German economy minister Robert Habeck said he “would have hoped for more patriotism.” I'm a German. How do I feel about it? When we talk business, the best offer wins. Nike's offering double the money. Congrats on winning the bid, Nike! I don't know all the ins and outs of this partnership and proposals. But a decades-long partnership against the canvas of patriotism carries its challenges. A reminder for brands and rightsholders: 1) Always re-innovate. 2) Make your offer stand out. 3) Never take a deal for granted. 4) Don't rely on patriotism when pitching. Nike won the bid, but let's remember that. German football is one of the most recognised in the world. Adidas is one of the most recognised German brands in the world. How did they come this far? Together. Pushbacks can be great lessons and often force you to challenge the status quo. Let's remember the Adidas slogan: "𝐈𝐦𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐈𝐬 𝐍𝐨𝐭𝐡𝐢𝐧𝐠" Everyone loves comeback stories, especially in sports. I hope to see German teams wearing Adidas (again)! P.S. Is it the right move for DFB and Nike, or should there be more room for patriotism in such decisions? Thoughts? #SportsMarketing #Nike #DFB #adidas #sportsbusiness #football

How did Nike break Adidas’ dominance in European football? Football is a team-sport, right? Yes it is, but a team is a bunch of individuals who play together to form a team and in the 21st century football is not just a sport - it is also entertainment! In 2004, Adidas “owned” all the great teams and competitions when it came to football kits and boots; Bayern Münich, Real Madrid, UEFA Champions League and FIFA World Cup to name a few. Nike had almost nothing in 2004, so they made a daring business plan built on the same pillars as the NBA basketball plan which they had succeeded with a few years earlier. Nike created “Joga Bonito” (Play Beautiful) and signed Ronaldinho. The first campaign was Ronaldinho hitting the crossbar 4 times in a row - which most people said was impossible. It became an instant hit on YouTube with 1 million views in 2005 (apparently the first viral hit on YouTube) and a new movement was started. Nike then signed more entertaining players; Henry with his elegance and Cristiano Ronaldo with his flair to name a couple. In 2006 Nike overtook Adidas in market share on football kits and boots in Europe, and passed the $1 trillion mark in revenue. All great, but the best thing was that a new generation grew up wanting to “play beautiful” like their Nike heroes, who were not only winning, but also entertaining the audience. In the Champions League season 2013-14, Nike sponsored 15 out of 32 teams, while Adidas sponsored 13 teams. The learning❓ To win in sports in the 21st century; don’t just sell the game, sell the DREAM!

𝐊𝐞𝐲 𝐑𝐎𝐖 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 - 𝐊𝐢𝐭 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬 👕 🌍 ⚽️ European football often takes the spotlight in kit deals, but let's shift our focus to across the globe. 🌏 Adidas dominates as the leading kit supplier in ROW markets with 53 deals, surpassing Puma and Nike. Remarkably, Adidas outspends Nike by $150 million, and even without its MLS deal, Adidas reinforce its position as the top spender. 🇺🇸 The longstanding centralised partnership between Adidas and MLS since 2005 creates equality and financial support for the majority of Major League Soccer teams. 🇦🇷 Argentina's domestic league boasts a competitive market with 19 unique brands in kit deals this season. 🇧🇷 Among all markets, Clube de Regatas do Flamengo's alliance with Adidas stands out as the most lucrative deal, showcasing the club's prominence in Brazilian football. 🇲🇽 In Mexico, only two new kit supplier deals have surfaced in the past year, marking the exit of Joma Sport and Under Armour from Liga MX. 🇦🇺 In Australia, Nike's continued absence in the @A-League and directing their focus to the national team, allows 11 other suppliers to cater to the competition. 🇸🇦 Notably, @Al Nassr's collaboration with Nike leads the charge in the SPL, generating nearly three times the revenue of Al Ahli in second place. Drop me a message for how we can turn these insights into action! Sportcal GlobalData Plc #KitSuppliers #GlobalFootball #SportsMarketing #SponsorshipDeals

Football ads are the best.

This epic #Olympics story shows how Nike outsmarted Adidas in 2012! Adidas paid $150M for the title sponsorship, but Nike’s genius marketing turned the tables. While Adidas flaunted their official status, Nike’s ‘Find Your Greatness’ campaign and bright Volt shoes stole the spotlight. 📈 37% of viewers even thought Nike was the official sponsor! This is how you turn a challenge into an opportunity. #FarOutScout #Marketing #BrandStrategy #OlympicGames #CreativeMarketing #Volt #Nike #Adidas #MarketingTips #Olympic #Creative #VirtualAssistant #VirtualAssistantOnTikTok #VirtualAssistantCoach #VirtualAssistantServices