Chord’s Post

Episode 2 of Brilliant Commerce is out! 🎉 I sat down with good friend Alexandra (Ali) Weiss, Glossier, Inc.'s former CMO, to dig into what it was really like building one of beauty's most influential brands. We first met at Camp Glossier ⛺️ in 2015, when she had just joined with an unconventional background in finance and ballet rather than traditional marketing. Some of my favorite moments from our conversation:  → The time her team's calendar invite strategy for Black Friday nearly crashed our servers → A Boy Brow billboard becoming an unexpected part of Boston's championship parade → How major beauty brands were still debating whether they needed Instagram accounts while Glossier was rewriting the social media playbook But what really struck me was Ali's methodical approach to measuring customer experience: → Layer 1: Understanding core customer behavior and purchasing patterns → Layer 2: Learning who these customers really are → Layer 3: Measuring brand perception and awareness → The "side dish": Starting every marketing meeting with a real customer story 🎧 Listen on Apple: https://shorturl.at/qoaRa  🎵 Tune in on Spotify: https://shorturl.at/vplGm  ✍️Read our Blog: https://shorturl.at/SaSfF 

AD: The Black Friday Business Bundle is here, packed with 30+ resources for only $9! You’ll find templates, toolkits, and masterclasses ready to jump-start your growth without demanding tons of time. Highlights include: 💥 Templates – Fast-track your progress and stop reinventing the wheel. 💥 Toolkits – Attract new leads without complex tech or ad spend. 💥 Masterclasses – Fine-tune your mindset, messaging, and offers all in less time. Grab the bundle before it’s gone on December 3rd! Go here: https://lnkd.in/eFhCvGRz #BlackFridayBundle

After a much-needed christmas break, we're back in action 😎 Jumping on the resolutions trend, here are a few ideas—sharing in case they inspire some DTC brands! 👀 1️⃣ Less vanity, more sanity! Revenue for its own sake should no longer be a priority. 2️⃣ Sync marketing and finance teams. When these two are aligned, it’s game-changing. 3️⃣ Have a clear path for profitability. If you're not profitable on new customer orders, have a plan to get there as soon as possible. This means less of a cash flow burden and a healthier business. We’re hosting a free webinar on January 15th: "Let’s Build a Plan to Hit Your 2025 Goals" 👉 Sign up here https://lnkd.in/e7fEhE2K We’re keeping it small and personal this time with limited spots—don’t miss out!

Have you seen this billboard? This chain sure knows how to catch our attention….but if you don’t like chicken, it’s not going to persuade you to stop in, right? Sometimes our copy can catch attention, but isn’t converting to sales either. Why? Our messaging is off. This week I’ve been talking a lot lately about my favorite way to know what to say: the bridge of beliefs. When you know what someone needs to believe about you, themselves, and your offer… you’ll have content to pull from when you need it. And with Black Friday around the corner, now is the time to get CLEAR on these answers. ⭐️ Just for fun: When it comes to fast food…what’s your secret pleasure? ****** As a business owner, you might be too close to it to actually SEE the next best step to take to finally do the launch you’ve been putting on the backburner. That’s where having a launch strategist and copywriter (hi, hello, I’m Danielle 👋) who’s been through DOZENS of 5, 6, and 7 figure launches of ALL types over the past 18 years can help you out. Download my Subject Line Secrets to get more eyeballs on your emails! dwcopy.com/subjectlines

🎧 𝗡𝗲𝘄 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗹𝗲𝗿𝘁 Revealed: The Black Friday Email Strategy That Will 2X Your Revenue Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business. Want the full strategy breakdown? 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗻𝗼𝘄! Apple https://lnkd.in/ezHY_puS Spotify https://lnkd.in/ewPphTPH #eCommerceImpactPodcast

Let’s talk about where you’re going. Because every brand has a vision – a place you see yourself… maybe a few months from now, maybe a year down the line. But there’s one thing that keeps getting in the way. The gap between where you are and where you want to be. You know the one… that spot where your feed isn’t converting the way you’d hoped, where your brand’s voice is a little quieter than you’d like, where people just aren’t noticing you the way they should. Here’s the truth: It’s not enough to just post and hope. You need a plan that knows exactly what your audience wants to see, how to speak their language, and turn casual scrollers into true fans. So, we built this Black Friday offer for brands that are ready to close that gap. It’s about giving you the content, the strategy, and the momentum to get you from here… to there. Imagine this: 10 powerful videos that don’t just show up in feeds but showcase your brand, a strategy that aligns with your goals, and the kind of support that brings your vision to life – all for $1,300. Because we’re not just selling content. We’re helping you build a bridge. A bridge to stronger engagement, deeper connections, and a brand that commands attention. This isn’t just a discount. It’s the opportunity to finally see your goals within reach. Are you ready to take that step?

Black Friday is around the corner, and if you’re not ready, you’re missing out! 🛍️💸 In Episode 3 of Beauty and the Brand, I’m spilling all my secrets on how to nail your Black Friday strategy with organic marketing. 💥 From prepping your audience to creating irresistible bundles, this episode is packed with tips you can start right now to make this your best holiday season ever. 👉 Click Here to Listen on Apple or Spotify - https://lnkd.in/e3J8MTwJ #BeautyBrand #BlackFridayReady #HolidaySales #BeautyEntrepreneur #BeautyandtheBrand #OrganicMarketingTips

Tonight, I was reflecting on how immense the power of a single voice can be in the age of social media. In the digital age, one person's voice can reach across the globe, affecting billion-dollar brands and calling entire industries to account. A good example is what happened in 2008 when a musician turned to social media after his guitar was damaged during a flight and his repeated attempts to get compensation or dialogue were ignored. His creative response - an ironic song uploaded to YouTube - quickly went viral, capturing the attention of millions around the world. Back in 2008, social media was still pretty new, but it was already being used a lot more than it is today. If something similar happened now, with all the different social platforms that are out there, it would have a much bigger impact on a brand. This episode is a good reminder of how important it is for companies to listen to and respond to customer feedback. The digital age has made it easier for customers to share their experiences, both good and bad. The brand in question lost $180 million in stock value as a result of this, which is a lot more than the cost of a guitar. As professionals, we need to remember that every customer interaction can affect our brand. This story shows us why it's so important for companies to have good customer service rules in place. Not just to deal with complaints, but to stop them happening in the first place. Let's use this as a chance to look at how we interact with our customers and the ways we can deal with their problems. In a world where a single social media post can have a big impact, it's more important than ever to be proactive with our customers and to engage with them properly. #CustomerService #DigitalImpact #CustomerVoice #BrandReputation

🎙️ New Episode: Maximise profit this Black Friday! This is an episode you don’t want to miss if you’re gearing up for Black Friday! Thomas Gleeson 🦸 and Karl O'Brien 🦸, our heroes at StoreHero, dive into essential strategies to help you dominate Black Friday and leverage the upcoming TikTok Shop launch in Ireland. 🛒 Plus, they share some exciting updates about StoreHero and what’s on the horizon! Key Takeaways: ✅ Plan and Strategize - Learn how to optimize your offer structures and stay flexible with your marketing budgets. ✅ Discounting Approaches - Explore different methods to maximize profit after marketing spend. ✅ TikTok Shop Opportunities - Discover how TikTok Shop can elevate your brand in Ireland and beyond. ✅ Leverage Your Advantage - Identify and capitalize on your brand's unique strengths, from customer acquisition cost to creative strategies and repeat purchases. Watch the full episode! 📺 YouTube - https://lnkd.in/eqkAkHTS 🎧 Spotify - https://lnkd.in/e2A8fX4n We’d love to hear how you're preparing for Black Friday! Drop a comment below 

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big. 🦡 We’ll see you in The PPC Den: https://lnkd.in/gfcyEieD