Chord’s Post

Tonight, I was reflecting on how immense the power of a single voice can be in the age of social media. In the digital age, one person's voice can reach across the globe, affecting billion-dollar brands and calling entire industries to account. A good example is what happened in 2008 when a musician turned to social media after his guitar was damaged during a flight and his repeated attempts to get compensation or dialogue were ignored. His creative response - an ironic song uploaded to YouTube - quickly went viral, capturing the attention of millions around the world. Back in 2008, social media was still pretty new, but it was already being used a lot more than it is today. If something similar happened now, with all the different social platforms that are out there, it would have a much bigger impact on a brand. This episode is a good reminder of how important it is for companies to listen to and respond to customer feedback. The digital age has made it easier for customers to share their experiences, both good and bad. The brand in question lost $180 million in stock value as a result of this, which is a lot more than the cost of a guitar. As professionals, we need to remember that every customer interaction can affect our brand. This story shows us why it's so important for companies to have good customer service rules in place. Not just to deal with complaints, but to stop them happening in the first place. Let's use this as a chance to look at how we interact with our customers and the ways we can deal with their problems. In a world where a single social media post can have a big impact, it's more important than ever to be proactive with our customers and to engage with them properly. #CustomerService #DigitalImpact #CustomerVoice #BrandReputation

Personalization can be the key to unlocking meaningful customer connections. Using immediate context and past data, businesses can tailor experiences to address individual pain points and preferences. But what about personalization at scale? It's about using technology to automate and optimize this process, ensuring every interaction feels tailored. This results in improved engagement, stronger relationships, and higher conversion rates. It's all about understanding your ideal customer profile, delivering value, and scaling effectively. Spotify's tailored playlists and yearly ‘Wrapped' report are great examples of personalization at scale. How are you using personalization to drive customer satisfaction and growth in your business? #Personalization #ICP #DataInsights Video by GrowthMatch 

Adaptability in marketing is more crucial than ever, as technology, consumer behaviour, and regulations evolve rapidly. Evihn W. Vaszily, Global Manager of Omni-Channel Marketing at Illumina Technology Solutions, advocates for a flexible approach that goes beyond rigid, annual plans to allow for real-time adjustments and quick pivots. Catch the full episode now on YouTube (https://bit.ly/3O3GxNp), and Spotify (https://bit.ly/48IHBja)! Dive deeper into the conversation and get all the insights you won’t want to miss. 🎧📺 #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Consideration: The stage in the customer journey where potential customers evaluate whether to trust your brand enough to make a purchase. Are you their obvious choice, or are you losing potential revenue? Today we're releasing the third installment of our customer journey series, where we delve into the crucial opportunities to engage, delight, and convert your customers during the consideration phase. Focusing on these key areas: - Increasing engagement - Creating trust and loyalty through social proof - User friendly navigation - Personalization - Using data to improve the journey Discover how you can enhance all of these areas in the latest installment of our series - https://lnkd.in/gvQqdwPf #customerjourney #retailjourney #marketingfunnel

Investing in personalization levels up your advocate engagement rates. Power your personalization with Speak4 and watch engagement skyrocket: https://bit.ly/3DbnbDC

For most consumers, loyalty incentives turn good subscription experiences into great ones. But what else makes a great experience? Our new report, The State of Subscriptions: What subscribers want, gives you a deeper understanding of what really matters to consumers 📊💡 Learn how to #KeepAGoodThingGrowing and turn your subscribers into the most loyal fans through the right personalization, promotions, and communication strategies. 📌Get your copy: https://lnkd.in/eSSKteUf

The rise of digital commerce and social media has put customer-centric strategies front and center. Take Netflix, which relies heavily on customer data to deliver personalized recommendations and content. This customer-first mindset, paired with their seamless user experience, has transformed how we consume entertainment. According to Salesforce, 84% of customers expect brands to treat them like individuals, not just numbers, highlighting the importance of personalization. Businesses that genuinely prioritize customer needs are positioned to foster loyalty and advocacy. How does your organization use customer data to personalize experiences, and what techniques have proven effective in delivering satisfaction? #CustomerFirst #CustomerExperience #BrandAdvocacy

How you'll sleep at night knowing LiveRamp has your customer identity covered 😸 Sweet dreams are made of seamless experiences! You can finally achieve a unified view of your customers—connecting billions of touchpoints like emails, devices, and purchases across fragmented journeys.

A fun conversation with the folks at Growgetter in which I share a ton of examples from my book. Listen to the full episode to hear these examples or visit https://lnkd.in/e2RSn-_X to pick up a copy of your book with free shipping in the US and UK. #datadrivenpersonalization #casestudy #consumerbehavior

Customers appreciate personalized ads and offers from the brands they love. But the only way for marketers to accurately deliver those experiences is with a strong Identity strategy. 💪 Check out LiveRamp’s latest episode of Here’s the deal… to hear Daniella Harkins breakdown what every marketer needs to know about creating personalized customer experiences with Identity.