Last week, the Artemis Ward team had the chance to meet with leadership at Baltimore's Lexington Market, one of the oldest public markets in America (opened in 1782), followed by an inspiring conversation about the market's role as a community hub and civic asset in the heart of the city. A few big takeaways: 1). Civic spaces like Lexington Market operate best when observation, listening, and dialogue are constant and ongoing between leadership, vendors, and visitors. 2). While the vendors are there to turn a profit, the market is there to serve the community and preserve the public's trust. 3). Lexington Market knows who its community is and every decision the market's leadership makes is guided by an understanding of how the market can be a welcoming place that enhances their day-to-day lives. There are lessons here for every kind of org, company, or brand: Discovery is an act of listening, observing, and exchanging. Core values should define all decision-making. And the answer you're looking for always lies in your audience. Thanks to Jamal McCord, Jessica Blackwell Parks, and Abigail Lammel for having us in and for showing us what makes Lexington Market such an invaluable part of the Baltimore community. (And for taking a snapshot with me.)
Chris, you’re far to kind! It was truly a pleasure to have you and the team visit us at the market and spend some time in our world. Thank you for thinking of Baltimore, but most importantly Lexington, for inspiration.
"The answer lies in your audience" - yes 🤌
SVP, Digital Strategy at Crosby Marketing Communications
6moI remember my grandfather taking me as a little girl. He took me to the University of Maryland Medical library to show me his published works followed by lunch at Lexington Market. I'll never forget ❤️