Med Device Sales & Contracting made easy at Government (VA & DoD) Accounts ...aka Mil-Speaking® // Author // Veteran
The best way to support AND sell to the military is through this simple tweak to “thank you for your service” Every Veterans Day those 5 words are the foundation of almost every pro-military message…which is exactly the problem! If every company says the same thing, including you and your competitors then no one is differentiating themselves! **PSA: If your sales & marketing teams claim it’s not about selling but supporting the military…”Houston, we have a problem!”** Veterans Day isn’t about choose between support OR sales…businesses sell in association with Christmas. The military’s special…but not THAT special, lol. To support AND sell, upgrade “thank you for your service” to an open-ended demonstrative message not just a closed statement of support. “This Veterans Day, we are proud to celebrate not just the countless veterans/members who have trusted us to help them [X], but the entire military community, from our entire [company] family to the entire military family, thank you all for your service and sacrifices!” Of course, if supporting the military is just a box-checking branding effort, sticking with the status quo is cool too :) On Veterans Day (and every day), give the military family a reason to choose you INSTEAD of your competition! #marketing #sales #brandstrategy