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owner and CEO of HYPE PARK screen strategies & more

Over the past year, theater chains like AMC have turned to special collectibles, which they can sell for higher profit margins, to maximize sluggish theatrical revenue from ticket sales as the domestic box office struggles overall.  So far, they are paying off. Films that have climbed to the top of the box office charts have come with collectible popcorn buckets and beverage cups. Among them are a hat-shaped popcorn bucket for “Wonka,” a “Ghostbusters: Frozen Empire”-themed bucket featuring the gross-out mascot Slimer, and the infamous “Dune: Part Two” buckets designed to look like the giant worms of Arrakis.  When paired with the right movie, these buckets can fly out of the multiplex. AMC sold out of 25,000 limited edition “Barbie” popcorn tins shaped to look like the pink convertible that Margot Robbie drives in the film. Earlier this month, Cinemark CEO Sean Gamble noted in an earnings call that his chain’s locations sold out of a Ghostface-shaped popcorn bucket released for “Scream VI” last year.

‘I Spent $60 For Popcorn’: The Rise of Collectible Buckets at Movie Theaters

‘I Spent $60 For Popcorn’: The Rise of Collectible Buckets at Movie Theaters

thewrap.com

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