Founder Technician Find | Host of Technician Find Office Hours | Helping Independent Automotive Repair Shops Find Technicians Faster With Creative Ads and Social Media Marketing
Does your tech outreach look like spam?🤬 Nobody likes spam. I'm not talking about Spam, the delicious (and unhealthy) salty potted meat product. I'm talking about spam. Unsolicited junk messages that waste your time and bog you down in unwanted communications. If your outreach looks like spam, it WILL get ignored. Whenever I hear from a client that they aren’t getting any responses from their email and text outreach, the first thing I do is look at the messages they are sending. Usually they go something like this… “This is Joe from Joe’s Garage…blah, blah, blah.” You know what this looks like to a busy tech who just glanced at their phone and can only see the first few characters on their notifications screen? NOISE! It looks like an ad or spam or someone trying to bother them and is certainly not important enough to actually unlock their phone and take the time to read it. Here’s how to fix this problem: Start every text or email communication with the following sentence: “RE: Technician Job” No technician can resist this hook. It’s clear, direct and it creates curiosity. Even if they aren’t looking for work, they can’t resist clicking on it because behind this compelling sentence may lie a juicy opportunity or some valuable industry intel that they should be aware of. Start every communication with this simple phrase and watch your responses skyrocket. Here’s to a full staff and a profitable business!🌟🔧 #Jobs #Staffing #Employment #StaffingAgency #Repair #Auto #Hiring #Automotive #Mechanic #Technician #TechnicianFind #AutoRepair #AutoRepairShop