The Quartz Watch Crisis: A Revolution and Challenge The Quartz Watch Crisis, starting in the 1970s, signaled a seismic shift in horology. Traditional mechanical watches, iconic for centuries, faced a new rival—the quartz watch. Accurate, affordable, and maintenance-free, quartz technology led by brands like Seiko and Casio swayed consumers away from intricate mechanical timepieces. This "crisis" forced renowned Swiss watchmakers to adapt or risk obsolescence. It gave birth to iconic models like the Swatch, steering Swiss horology towards luxury. Ironically, the very crisis that threatened traditional watchmaking ignited its rebirth, creating a dynamic industry, blending mechanical artistry with cutting-edge technology. 📸 Photo Source - Chrono 10:10
