Ciente’s Post

Learn how to make the most out of your customer engagement in our upcoming episode! No matter who you are or what business you run, building and maintaining relationships are always important 🤝 The beauty of relationships is that there will always be room for growth... Growth in communication and trust 🙌 Keep your eyes peeled out for our episode release tomorrow and learn how TRULY engaging with your customers can really amp up your ABM strategy. #abm #accountbasedmarketing #marketing #podcast #customer #customerengagement #growth

Is your brand you a gorilla, a challenger, an outlaw, a disruptor? A well-defined brand personality shapes how customers perceive, relate to, and interact with your brand on a personal level, influencing customer loyalty, trust, and engagement—all critical factors for customer acquisition and ultimately, revenue growth. Joe Lovett is a master at helping start ups and tech companies build and define their brand personality. Check out his expertise below, 🔗 to his full episode with Kerry Curran, MBA, "Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth" in comments. #podcast #branding #revenuebasedmarketing #brandstrategy #businessstrategy #brandidentity #revenue #marketing

I had a blast chatting with John Ray on his Business RadioX show.   We discussed the value of an integrated approach to revenue generation and how many businesses tend to focus on the funnel, when they’ll grow more reliably when ALL the factors that impact revenue retention and generation (marketing, sales/sales ops, customer satisfaction and employee engagement) are optimized.    I mentioned a client who thought their revenue woes were due to bad branding and messaging. While those items weren’t in great shape, my assessment found that customer churn was the big issue impacting revenue. Drilling down further, I determined the churn was due to a lack of service delivery training and standards and poor employee onboarding.     One of the things I did was bring in a process engineer to map and “codify” their processes and create manuals for use by current and new employees.   Anything involving products, including the way products and services reach the customer, is the responsibility of marketing, along with pricing, distribution, and, yes, promotion (e.g. lead gen.).   You can listen to the episode here >> https://lnkd.in/gWvVQmhm #podcast #b2bmarketing #revenue

Getting colleagues to think from a customer perspective, can be painful…   Especially if their own KPIs are centred around product sales.   In my recent chat with Pete Avery on the Customer Smarts Podcast he gave some great perspective how to win over colleagues with old school product centric mindsets. The key is not to go too hard in presenting that a customer centric approach is the smarter way of doing things, as you can get heavy resistance, because to them it feels like you’re saying my god is better than your god. It's not ideal but they can co-exist, so you need to find a way to show them how it complements what they are doing vs competing with them. Put simply, help them find customers for their products. The best way to get traction is by developing a pilot program, show them how it helps them hit their KPIs and how it’s supporting them rather than taking away their control.   There was a tonne of great insights for anyone trying to embed a customer centric strategy or a customer decisioning program. If you’re keen to watch or listen to the full episode, the link is in the first comment below. #Customerexperience #CX #marketing

How to win over product centric mindsets in the journey towards customer centricity... A snippet from Customer Smarts podcast on decisioning with Justin Stafford. See the link to the full podcast is in the comments below. #CustomerFirst #Decisioning #CXM #Personalisation #NextBestAction

🔑 Why do incentives work so well in transforming customer behavior and skyrocketing business growth? Find out in the latest episode of Grow Your Business & Grow Your Wealth with host Gary Heldt, featuring Marco Torres, a pioneer in incentive marketing! In this episode, you’ll learn: 🌟 Revolutionizing Engagement: Marco shares how he revolutionized customer engagement and sales through strategic incentive offerings, even during tough times. 🌟 Effective Strategies: Learn how to deploy incentives that attract customers and ensure their satisfaction and repeat business. 🌟 Sustainable Growth: Understand how well-crafted incentives can lead to sustainable business growth and build long-lasting customer loyalty. 🎙️ Episode Highlights: Marco’s journey from facing setbacks to building a successful marketing platform. How targeted incentive programs can dramatically enhance customer experience. Avoiding common pitfalls in incentive marketing to maximize effectiveness. 🎁 Exclusive Offer: Don’t miss Marco’s special offer for our listeners! Tune in to the episode to catch the details and discover how to implement these strategies in your business with a special trial from Marketing Boost Solutions. 🔗 Listen now and elevate your marketing strategy! https://loom.ly/_B_fy7I #MarketingBoost #Entrepreneurship #BusinessGrowth #CustomerEngagement #Podcast

🔑 Why do incentives work so well in transforming customer behavior and skyrocketing business growth? Find out in the latest episode of Grow Your Business & Grow Your Wealth with host Gary Heldt and featuring Marco Torres, a pioneer in incentive marketing! In this episode, you’ll learn: 🌟 Revolutionizing Engagement: Marco shares how he revolutionized customer engagement and sales through strategic incentive offerings, even during tough times. 🌟 Effective Strategies: Learn how to deploy incentives that attract customers and ensure their satisfaction and repeat business. 🌟 Sustainable Growth: Understand how well-crafted incentives can lead to sustainable business growth and build long-lasting customer loyalty. 🎙️ Episode Highlights: Marco’s journey from facing setbacks to building a successful marketing platform. How targeted incentive programs can dramatically enhance customer experience. Avoiding common pitfalls in incentive marketing to maximize effectiveness. 🎁 Exclusive Offer: Don’t miss Marco’s special offer for our listeners! Tune in to the episode to catch the details and discover how to implement these strategies in your business with a special trial from Marketing Boost Solutions. 🔗 Listen now and elevate your marketing strategy! https://loom.ly/_B_fy7I #MarketingBoost #Entrepreneurship #BusinessGrowth #CustomerEngagement #Podcast

"There are ENDLESS opportunities that the growth marketer has to think about to generate growth - be sure to make the most of every customer touchpoint." I podcasted with Carly Osman Holme earlier this year to explore what my idea of growth marketing is. Contrary to how many see it as acquisition-only marketing initiatives, I believe growth marketing to be a holistic approach, with the ultimate goal to drive profitable and sustainable growth. For me this means both acquisition AND retention. Profitable growth is achieved beyond the first purchase. Especially in the world of DTC. The good news is, there are LOADS of tactics and strategic levers in your arsenal given how many touchpoints you can have with your customer. It's up to you to make the most of every opportunity! Do you see growth marketing as purely acquisition focused? #growthmarketing #bigideastinydetails #podcast #DTC

 [The Sales Funnel Isn't Dead; It's Evolving!] The flywheel approach essentially contains funnels, transforming the traditional sales funnel into a more holistic model that emphasizes continuous engagement and customer satisfaction. By integrating the strengths of the funnel into a broader, more sustainable strategy for marketing, sales lead generation and qualification, the flywheel approach allows businesses to adapt to changing customer behaviors and preferences. This perspective ensures that businesses not only attract and convert leads but also retain and delight them for long-term success. Learn more by listening to this podcast: https://lnkd.in/e-iVeKXq #MarketingStrategy #SalesFunnel #CustomerEngagement #BusinessGrowth #LeadGeneration

In this episode of The Customer Experience Podcast, Chris Wallace, Co-founder and President of Innerview Group, dives deep into the untapped potential of frontline team members. While most organizations focus on customer data, it's the frontline employees—those who convey, deliver, and defend value—who truly shape the customer experience. Chris shares how aligning and empowering these critical team members can drive smarter, customer-led decisions and create a stronger, more unified brand. Tune in to explore why your frontline teams are the ultimate catalysts for customer buy-in: https://lnkd.in/gK7guMqa #businesspodcast #podcast #businesstips #businesstools