Cint’s Post

🥇 With billions of spectators, the Paris 2024 Olympic Games are a prime target for ambush marketers. Non-official sponsors often employ tactics to appear associated with the Games, frustrating those who have paid for official sponsorship. We take a look at how companies should proceed if they have sponsored an athlete that is competing in the Games. Read more 👇 https://gowlg.co/4bUgmCi #Paris2024 #OlympicGames #Advertising

In #sports, sponsorships play a huge role in moving #teams, players, and leagues forward! In an industry built on #entertainment, sponsorship activations are growing beyond simply placing a logo on a banner and are instead focused on storytelling and connection... Take a peek at 8 sports #activations that challenged the status quo, increased visibility for #sponsors, and drove profitability in order to get started on your own creative inventory: https://lnkd.in/gwi4WDMq #SportsTech #SportsBiz #DIGIDECK

Uniting the world's best athletes from different sports under one club crest can enhance your image and open up more #sponsorship opportunities. A selection of sports can not only reach new target groups, but also conquer new target markets. However, authenticity and honesty must remain to ensure the brand and the club can successfully move into the future together. In our latest inisghts article, we take a look at how major football clubs are diversifying their reach to increase revenue. Read more below ⬇ #SportsMarketing | #SportsBusiness

🏆 USA Track & Field: SBJ's Biggest Winners from the Paris Games! 🏅 The accolades keep rolling in, and we're thrilled that Sports Business Journal has been recognized USA Track & Field in their article as one of SBJ's biggest winners from the Paris Games! (of course Snoop Dogg tops the article at #1, but that too is well deserved 😎) This recognition isn't just a testament to the incredible performances of our athletes but also to the dedication and excellence of our entire organization. Being the best comes with a responsibility to keep raising the bar—and we’re doing just that. The Paris Games showed the world what USA Track & Field is capable of, and we’re not slowing down. 🌟 Partner with the Champions 🌟 Now is the perfect time for brands to join forces with us. By partnering with USA Track & Field, you're not just associating with a winning team—you’re aligning with a legacy of excellence, innovation, and impact on the global stage. 👉 Whether you're looking to enhance brand visibility, engage with a passionate audience, or create unforgettable experiences, USA Track & Field offers unparalleled opportunities. Let’s work together to create the next chapter of success. Reach out today to discuss partnership opportunities with the best in the business. #USATF #Olympics #ParisGames #PartnershipOpportunities #Sponsorship #BrandExcellence https://lnkd.in/emheyvQn

Super interesting article co-authored by my partner Billie Munro Audia--whether you're a business aiming to align with the Olympics or simply curious about the process, this post is a must read.

🌟 The Future of Sports Investing 🌟 The video below goes into great depth about the future of sports investing. A segment from Wayne Kimmel, the founder of Seventysix Capital, presents valuable insights on the future of sports investing. Some exciting topics discussed were: The Emergence of Technology and Innovation. The opportunities associated with the popular rise of Esports. The changes within Fan Engagement and experience. Potential new investing strategies which could support long-term growth. At Global13, we are constantly analysing future trends and innovations to ensure we provide our clients with the best possible advisory services so that they can thrive within the ever-growing sports business industry. View Video: https://lnkd.in/eNYXtTMp hashtag #Global13 hashtag #Sportsbusiness hashtag #SportsInvesting

Professional sports teams generate significant revenue annually through various channels such as sponsorship deals, ticket sales, and media rights. The highest-earning sports teams in each major league are highlighted in the graphic, based on data from Forbes compiled by JP Morgan Asset Management. #SportsBusiness #RevenueStreams #Forbes #JPMorgan #SportsIndustry #danielcarles #sportsmarketing

🔎⚽ Unlocking Commercial Potential in the 3F Superliga Championship Group As the race for the 3F Superliga title heats up, the Championship Group's commercial value is already a big win for the clubs involved. With games attracting an average of 127,373 viewers—nearly triple that of the relegation group—the visibility and commercial prospects for the clubs are remarkable. At Above Sports, we harness viewer engagement to translate it into measurable exposure value for sponsors. Through our precise tracking of sponsor exposure on a game-by-game basis, we provide actionable insights that maximize the impact of sponsorship investments. Curious about how we can elevate your brand's visibility and value through sports sponsorships? Reach out to us to explore the transformative power of strategic sports marketing. #3Fsuperliga #sportsmarketing #AboveSports #Sponsorshipvaluation

As the Paris Olympics kick off, I've been thinking about the magic that happens when sports and brands team up🏅 Remember the London 2012 Games? They were a masterclass in using sports to spread diversity, unity, and hope. Now, with the Paris Olympics and Paralympics, plus the upcoming LA 2028 Games, brands have a golden opportunity to connect with people worldwide. But let's be real—it's not all easy wins and high-fives. To truly tap into the power of these events, we need to be smart, thoughtful, and above all, authentic in our approach. What do you think? How can brands best leverage the power of sports to connect with communities?🥇🌍 #ParisOlympics #SportsMarketing #BrandStrategy #Diversity #GlobalCommunity #AuthenticBranding #OlympicGames #MarketingMagic #InclusiveMarketing #SportAndBrand

Extra revenue andrewarding fans? Bannerse's Second screen fan engagement platform, maximise sponsorship revenue and sponsor visibility, rewarding fans instantly or optionally with a point collecting system during sport broadcasts. 👉Try it out today: bannerse.com/book_a_demo #SportsTech #SportsBiz #SportsBusiness #SportsMarketing #SportsMedia #SportsIndustry #FanEngagement #Bannerse