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Smart TV ownership is on the rise! According to Hub Entertainment Research, nearly 8 in 10 households own a smart TV, a significant increase from previous years. The study also found that 62% of TV households now stream weekly on smart TVs, up from 47% in 2021. While separate streaming media player devices are still popular, the seamless integration provided by all-in-one smart TVs has led to their increased adoption. Have you made the switch to a smart TV yet? #television #SmartTV #StreamingTV #TVAdvertising

Our benchmark 2024 Syndicated Report on 🆂🆄🅱🆂🅲🆁🅸🅿🆃🅸🅾🅽🆂 has been released. Below is a snapshot of the 2023 data. This study tracks the evolution of the pay and free TV, streaming, internet, and mobile environment, including MVPDs, vMVPDs, SVODs, AVOD, FAST, OTA, and 5G. It examines what services consumers pay for and use (and which ones they are sharing), how they are bundling traditional and new services, satisfaction with the services they have, and plans for the future. This is report is available for total market, 𝐅𝐎𝐂𝐔𝐒 𝐋𝐚𝐭𝐢𝐧𝐱, 𝐅𝐎𝐂𝐔𝐒 𝐁𝐥𝐚𝐜𝐤, and 𝐅𝐎𝐂𝐔𝐒 𝐀𝐬𝐢𝐚𝐧 editions. Contact me for more info. Reports can be purchased à la carte or in a bundle. Horowitz Research M/A/R/C Research #syndicateddata #subscriptions #paytv #freetv #streamingservices #syndicatedreports #MVPDs #vMVPDs #SVODs #AVOD #FAST #OTA #5G

Let’s talk about the difference between CTV and OTT. 📺 CTV refers to smart TVs or other TV sets that are connected to the internet via streaming devices – or, in other words, the device on which you’re accessing video content (assuming that device isn’t your phone, iPad, or laptop). 📺 OTT stands for “over the top,” meaning over the top of the “box,” and refers to video content that is accessed via the internet instead of traditional cable via set-top-box (STB) or satellite TV. Want to dive deeper into the CTV / OTT matrix? Download the white paper today! https://lnkd.in/gVS-vWYC

The landscape of TV households is evolving faster than ever! In 2018, 48% of households had multiple connected devices, but today, a whopping 67% do! From smart TVs to streaming devices, our viewing habits are changing. How many devices do you use to watch your favorite shows? #TVTech #ConnectedDevices #FutureOfEntertainment

Cord cutting is a growing trend. ✂️ Service Providers are losing subscribers to the cord cutting that results from the proliferation of IP streaming services, including off-the-shelf streaming sticks and Smart TVs. As providers enter the OTT market with IP-enabled set-top boxes (STBs), they face unique challenges due to costs and multi-modal delivery mechanisms. During NextTV’s Series Europe, Conviva’s VP of Strategy, Will Penson, hosted a panel focused on how Service Providers compute and automate Quality of Experience improvements on their IP-enabled STBs Watch here: https://lnkd.in/gWa9J69v #NextTVSeriesEurope #cordcutting

OEMs fly too close to the sun with FAST – market share declines Despite the constant hubris regarding their own free ad-supported streaming TV (FAST) platforms, connected TV (CTV) OEMs are set to see their share of the $14 billion FAST market decline in the coming years. OEMs like Samsung Electronics and Roku have always prized themselves on the best ad-supported viewing experiences, boasting a knack for front-end design, as well as high CPMs due to hordes of first-party data on user activity. Unfortunately, all OEM-led FAST platforms will continue to suffer from a lack of kingmaker content, which has inevitably been lost to the studio-owned platforms. #TV #streaming #OEMs

Last week Matt Bryan, Director of Analytics & Insights - Europe at Samsung Ads presented at The Future of Brands. Matt discussed how brands can utilise the new data rich TV landscape to optimise their TV strategy. Key takeaways include: ➡ The growth in streaming among Samsung TV users, currently at 84%. ➡ SVOD still leads viewing hours at 51% of time spent in Q2, however, AVOD, BVOD and FAST are growing. ➡ H1 2023 saw 927M streaming sessions across users in the UK on Samsung TVs. For more insights on the CTV landscape, download our latest whitepaper "Anatomy of a Streamer today". https://lnkd.in/gtqpwaFa #CTV #Streaming #Insights

Top Deals on Streaming Devices: A Comprehensive List https://lnkd.in/gnwfWXwF Ready to upgrade your home entertainment? Check out the top deals and offers on the best streaming devices of 2024! From Amazon Fire TV to Roku and Apple TV, find the perfect device at an unbeatable price. #StreamingDevices #Deals #Offers #Launch #AINews #AnalyticsInsight #AnalyticsInsightMagazine

📊 Insights from Magine Pro’s May 2024 data reveal a significant trend: TV viewing is on the rise! Our analysis shows an impressive 80% increase in viewership on TV screens compared to smaller devices for one of our customers. This surge highlights a growing preference for larger screens, offering a richer and more immersive viewing experience. Want to expand your streaming service to more devices, including Smart TVs? Download our white paper, “Go Big or Stay Small? Why the Smart TV Experience is Essential for Online Streaming Services” and discover how Magine Pro's proven OTT platform can help. Download the white paper here 👉https://lnkd.in/dBF9HDCU #Streaming #TVViewing #DataInsights #MaginePro #BigScreen #SmartTV"

🎥📊 Transforming Digital Entertainment: The Power of Pikashow 📊🎥 In the rapidly evolving landscape of digital entertainment, Pikashow stands out as a comprehensive streaming solution. Here’s how Pikashow is redefining user experiences: Expansive Content Catalog: Access a wide array of movies and TV shows, catering to diverse tastes. Live TV Access: Stay connected with real-time broadcasts of your favorite channels. User-Centric Design: Enjoy a smooth and intuitive interface designed for ease of use. HD Streaming: High-definition content ensures a premium viewing experience. Frequent Content Updates: Always stay current with the latest additions to our library. Pikashow is not just an app; it's a gateway to unparalleled entertainment. For those in the industry, it represents a significant leap in how we consume media. Explore Pikashow today and see the difference it makes! For more details you can check https://lnkd.in/dYU5XbmE #DigitalEntertainment #StreamingInnovation #Pikashow #MediaTech #HDStreaming