"The rising tide lifts all boats." John F. Kennedy. I firmly believe that good collaboration (the rising tide) only exists when major win-win outcomes occur for the parties (all boats) involved. While planning the first-ever Classic Cookie® festival, I wanted to be sure those we collaborated with had a positive experience with our brand When we selected Historic Downtown Sevierville as the festival's location, I knew we had an opportunity to elevate each downtown business during the event. Here are the highlights from the collaborative efforts between some downtown businesses and our company. 🍪 🍪 🍪 🍪 🍪 Collaboration #1: The salon/spa hosted the birthday cake gallery competition in their boutique retail area. Classic Cookie® Results - A comfortable indoor space for guests where the cake entries would not melt. Salon/Spa Results - High foot traffic and most boutique clothes they have ever sold in the store. 🍪 🍪 🍪 🍪 🍪 Collaboration #2: A two-month-old soda fountain business contributed prizes for social media and festival giveaways. Classic Cookie® Results: We had a unique marketing opportunity to engage fans before and during the festival. Soda Fountain Results: They had their biggest sales day in company history during the event. 🍪 🍪 🍪 🍪 🍪 Collaboration #3: The BBQ restaurant sold the Classic Cookie® Cinnabon cookie warmed up and topped with official Cinnabon frosting. Classic Cookie® Results: We had a vendor who could sell this exclusive item and a place where festival guests could enjoy a savory meal after all the sweets. BBQ Restaurant Results: Packed restaurant during the event with many locals saying they loved the food and would have never tried the place if not for the event. 🍪 🍪 🍪 🍪 🍪 I am grateful for all these business owners who worked with our team to make our company's birthday celebration special. Through our collaborative efforts, we created massive win-win outcomes for each other.
Carson James Whitlock’s Post
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Let's Talk Tacos! Taco Tour Manchester that is! Taco Tour Manchester 2023 Stats: 20,000+ Officially Tracked Attendees (Largest event in Manchester) 56,000+ Website Sessions from 37,500 Unique Visitors 150,000+ Reached by the Facebook Event 70,000+ Views on the Taco Tour Map 14 Media Organizations Reported on the Event 43 States reached by the Taco Tour Website 100,000+ Tacos Sold Of all the stats we gathered, my two favorites are that 76% of surveyed attendees discovered a new restaurant at the event and that 80% plan to return to Downtown Manchester. Bringing Taco Tour back to reality in 2022 was a speedy feat. Everything came together over a couple months and at a lightning pace. It was necessary to take on this effort in order to revitalize Taco Tour Manchester- an event that gains millions of positive impressions for Manchester and our local business owners. In 2023, we were able to build the event into a well-run machine- adding entertainment, organization, and a ton of other fun elements to the event. As we look ahead to 2024, we know there are still elements we can improve upon and ways we can build this event up to be even more of a success for our community. We are looking for sponsors, partners, and collaborations of all kinds! Please reach out over the next few weeks to set up a time to chat and collaborate!
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Singles events are taking off. And companies are cashing in. From 2022 to 2023, attendance at dating and singles events grew by 42 percent, according to a recent Eventbrite report. This year, attendance has increased by 49 percent compared to last year. I spoke to three companies that have seen success from hosting singles events, including a pickleball club, a rooftop movie company, and a brewery. Read more about what they learned from putting their own spin on singles events here at Inc. Magazine: #singles #dating #events #smallbusiness #marketing #promotion https://lnkd.in/eE4q22Fe
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New on the Blog: The Top 5 Event Trends of 2024 From themed parties to creative food & drink, we've rounded up the top 5 event trends of the year, so if you're having a party and need some inspiration, give this blog post a read: https://lnkd.in/g2ezBGGd #events #eventtrends #eventtrends2024
The 5 Top Event Trends for 2024
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Every year, the number of coffee industry events held around the world only continues to grow. Although most take place in majority-consuming countries, more and more organisers have started to host trade shows and expos at origin in a bid to improve accessibility. The benefits of attending and exhibiting at industry events are indisputable. In addition to experiencing the latest trends and technologies firsthand, coffee professionals can network, build relationships, and potentially secure new customers. For a budding coffee shop owner or new roaster, taking part in events is vital to build brand visibility. But with more and more trade shows scattered across the globe, travel and logistical expenses quickly start to add up – and not everyone can afford the costs. Moreover, the pressure to turn up to as many events as possible is felt by many, with the fear of missing out becoming all too real. So has the cost of attending events made them too inaccessible for most coffee professionals? Or are there ways to still engage with trade shows that are more affordable? In today’s article, Bhavi Patel speaks to Andrea Melo-Leon, MBA, COO at Producer & Roaster Forum, Steven Moloney, founder of Ordna Event Agency, Navin Rajes, Director of MSP Coffee, Sierra Roberts and Camilo Arbelaez, co-founders of Encantado Coffee, and Spencer Ross, Associate Professor of Marketing at University of Massachusetts Lowell, to find out. 👉 https://lnkd.in/dzKXZxme #PerfectDailyGrind #CoffeeEvents #CoffeeExpo Photo credit: Ádám Csordás
Does the cost of attending coffee events make them inaccessible?
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Independent food writer, Communication Specialist, Dairy technologist, India AeroPress Ambassador, Founding Member of the Happy Coffee Network
Check out my new piece for Perfect Daily Grind Most coffee events take place in the Global North. Each time I want to visit one, the crazy costs that add to just getting there, always pinch. So, does the cost of attending the coffee events make them inaccessible to producer and global south countries? Would love to know your thoughts
Every year, the number of coffee industry events held around the world only continues to grow. Although most take place in majority-consuming countries, more and more organisers have started to host trade shows and expos at origin in a bid to improve accessibility. The benefits of attending and exhibiting at industry events are indisputable. In addition to experiencing the latest trends and technologies firsthand, coffee professionals can network, build relationships, and potentially secure new customers. For a budding coffee shop owner or new roaster, taking part in events is vital to build brand visibility. But with more and more trade shows scattered across the globe, travel and logistical expenses quickly start to add up – and not everyone can afford the costs. Moreover, the pressure to turn up to as many events as possible is felt by many, with the fear of missing out becoming all too real. So has the cost of attending events made them too inaccessible for most coffee professionals? Or are there ways to still engage with trade shows that are more affordable? In today’s article, Bhavi Patel speaks to Andrea Melo-Leon, MBA, COO at Producer & Roaster Forum, Steven Moloney, founder of Ordna Event Agency, Navin Rajes, Director of MSP Coffee, Sierra Roberts and Camilo Arbelaez, co-founders of Encantado Coffee, and Spencer Ross, Associate Professor of Marketing at University of Massachusetts Lowell, to find out. 👉 https://lnkd.in/dzKXZxme #PerfectDailyGrind #CoffeeEvents #CoffeeExpo Photo credit: Ádám Csordás
Does the cost of attending coffee events make them inaccessible?
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The building blocks of a quality event? 🧱 Here’s my go-to guide: ↔️ Room Size - key so to not feel crammed or sparse. Avoid places that try to shoehorn you in! 🅿️ Parking - ensure plentiful parking on-site. The experience is dampened if people have to search and pay for parking… and then walk to the venue! 🍽️ Food & Beverage - consider menu choices; do you want a refined dining experience or functional food? Drinks tokens are also a great way to treat your guests fairly without going over budget! 🖥️ Audio/Visual - the positioning of AV equipment can be key. Look for a venue which has customisable positioning. 🦸🏼 Staff - look at the venue’s reviews; do their staff get mentioned a lot? Great staff, great service, great event! ☺️ Ambience - book in a visit beforehand to find out how the place feels. Does the venue reflect what level you are pitching your business at? 💆🏼 Optional Extras - are there any opportunities to supplement the event with other activities such as spa treatments, golf, squash, etc.? Just a little insight into the process I go through with new and prospective clients to see if we at Barnham Broom can help!
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Planning an event can feel like a juggling act, from finding the perfect venue to sorting out all those little details, like logistics and catering. 🤹♀️ But we've got your back. Whether you're hosting 20 or 200 people, we've got the venue for you, to make your event extra-special, so you can focus on what really matters — like deciding between Prosecco or cocktails at the open bar! 🥂 Let's make your next event one to remember. Ready to get started? We're here to help every step of the way! 💪 #EventPlanningLondon #EventSpaces #CorporateEvents #Workshops #PopUps #EventProfs #EventProfsUK #EventTrends #EventPlanning #EventMarketing #EventManagement #MeetingPlanners
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🚚 As the “old warhorses” and well established, experienced and successful company owners in this business, we are often asked for #advice by the #organizers of #festivals and #events. It can happen that we attended an event which is not as successful as anyone involved in the organisation would like it to be. What could be the reason? 1️⃣ Is the format outdated? Just because an event has always been organised in one way, does not mean this still works today. 2️⃣ The number of foodtrucks on site. It would be appropriate to sometimes drastically reduce the number of food trucks planned. Sometimes the number of people participating at an event is more than manageable, so by reducing the number of trucks, it would allow those on site to sell a little more. 3️⃣ The date. Is it advisable to organise something on a date that is clearly not ideal, either because there are too many events taking place in the area on that same day or because people will be away due to a holiday. 4️⃣ Paying a fee. Some organisers (luckily not all) still ask for a ridiculously high demurrage fee. Why should one pay for a service that oneself is providing to others, allowing the organisers to offer additional value to their audience and hence attract more people? This still remains a greedy mystery. 🌦 As for the weather, well there is nothing that can be done unfortunately. 😎 Questions, ideas, feedback? We love a good exchange, so contact us at: events@foodriders.lu
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Want to book Beviamo! Mobile Bar for your next event? We value your time and quite frankly, we value ours too. That's why we keep it simple and efficient in just four simple steps. Here's what you can expect when working with Beviamo! Mobile Bar Step 1: Head to our website (www.beviamobar.com) & submit your contact form + schedule a 10 minute consultation call. *Objective: Discuss basic event information, learn more about Beviamo! Mobile Bar services + event rentals, and learn about the process. *After completing the call you will receive an event proposal (quote & contract) + your requested date will be held for 3 consecutive days at no cost, after which we cannot promise any confirmation of availability unless a deposit has been placed. Step 2: Secure Beviamo! Mobile Bar services by submitting a non-refundable deposit of $500 + review and sign the contract. Then schedule your signature cocktail and final details calls. *Objective: Discuss bar menu and event logistics in detail. We know the process is simple, but that does not mean we skimp out on being thorough! *After finalizing the bar menu you will be given an alcohol buying guide that will assist you in the process of purchasing your alcohol. *Fun Fact*: We offer delivery of alcohol to your event for an additional fee if you're overwhelmed with the many other duties of planning an event. Whew! We get it, it's not easy! Step 3: It's time for your final details call - typically 5 minutes in length and no later than 10 days prior to your event. *Objective: This is where my type A personality comes in and requires that I double check everything with you and my team. We just want your event to be perfect. Step 4: EVENT DAY! - It's time to celebrate, so let's drink! (: Beviamo! will arrive 2 hours prior to your event for set-up. Step 5: Totally optional - but very much appreciated - we will follow up with you after your event to ensure we met expectations (hopefully exceeded them 😉) and request your feedback as it helps us with the growth of our business. Extra points to those who leave a Google or Facebook review. YAY! And that's a wrap! Three simple calls and then we will bring the bar to you. 😉 Submit your contact form today via our website - www.beviamobar.com
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Organizing a major event involves numerous details, from securing a venue and managing logistics to marketing and selling tickets. As event organizers, every detail matters to create an unforgettable experience for attendees. That’s where a reliable ticketing provider comes in. In a conversation with first-time festival organizer Jesse Island, we explored the planning process for the Austin Chicken Wing Festival. In our interview, he highlighted a few keys to his event's success, such as careful vendor selection and management, building buzz with guerilla marketing, hiring the right team, and utilizing a ticketing system that can support you every step of the way. Read more about planning the Austin Chicken Wing Festival and see how Ticketbud can simplify your large-scale event planning: https://lnkd.in/gPzMewWR #EventPlanning #FestivalOrganizers #EventTicketing #EventManagement #Ticketbud
Planning the Austin Chicken Wing Festival: Q&A with Event Organizer Jesse Island
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Human Resources Specialist
5moGreat job