Carson James Whitlock’s Post

"The rising tide lifts all boats." John F. Kennedy. I firmly believe that good collaboration (the rising tide) only exists when major win-win outcomes occur for the parties (all boats) involved. While planning the first-ever Classic Cookie® festival, I wanted to be sure those we collaborated with had a positive experience with our brand When we selected Historic Downtown Sevierville as the festival's location, I knew we had an opportunity to elevate each downtown business during the event. Here are the highlights from the collaborative efforts between some downtown businesses and our company. 🍪 🍪 🍪 🍪 🍪 Collaboration #1: The salon/spa hosted the birthday cake gallery competition in their boutique retail area. Classic Cookie® Results - A comfortable indoor space for guests where the cake entries would not melt. Salon/Spa Results - High foot traffic and most boutique clothes they have ever sold in the store. 🍪 🍪 🍪 🍪 🍪 Collaboration #2: A two-month-old soda fountain business contributed prizes for social media and festival giveaways. Classic Cookie® Results: We had a unique marketing opportunity to engage fans before and during the festival. Soda Fountain Results: They had their biggest sales day in company history during the event. 🍪 🍪 🍪 🍪 🍪 Collaboration #3: The BBQ restaurant sold the Classic Cookie® Cinnabon cookie warmed up and topped with official Cinnabon frosting. Classic Cookie® Results: We had a vendor who could sell this exclusive item and a place where festival guests could enjoy a savory meal after all the sweets. BBQ Restaurant Results: Packed restaurant during the event with many locals saying they loved the food and would have never tried the place if not for the event. 🍪 🍪 🍪 🍪 🍪 I am grateful for all these business owners who worked with our team to make our company's birthday celebration special. Through our collaborative efforts, we created massive win-win outcomes for each other.

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Andi Searcy

Human Resources Specialist

5mo

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