Clare Sutcliffe MBE’s Post

In today's digital landscape, community engagement is no longer optional; it's a vital component of successful marketing strategies. Community engagement plays a crucial role in fostering trust, loyalty, and a sense of belonging among customers. For businesses, engaging with the community is not just about increasing brand visibility; it's about creating meaningful connections that drive long-term success. Read the blog to explore why community engagement is essential in marketing and how it can transform your business. https://bit.ly/45GeE64

One-size-fits-all messages rarely capture the attention of your community. Discover the power of personalization in community engagement. Using data-driven insights for targeted communication, you can resonate with members' specific interests, making each member feel seen and valued. Learn more about this approach and other ways to drive community engagement at https://lnkd.in/g4G-9i8E

The number one challenge you'll face when trying to engage community members in 2024: (and it's not about crafting compelling content, sparking discussions, or optimizing your community platform) It's sustained engagement. I understand you've set out to boost community interaction this year (and that's truly commendable!) However, consider this: You can't develop a strategy, brainstorm engaging topics, write posts, and schedule them all in a single day – it's quite a task 🤷 You need to lay the groundwork for 2024 today. 👋 Here's a guide to help you get started: → What's your community engagement goal for 2024? → Who plays a key role in achieving that goal (Ideal Community Members)? → What challenges do they encounter regularly? → How can you (and your fantastic community) address those challenges? → Can you present your solutions in an entertaining, educational, inspiring, and promotional manner? And most importantly: → Consider bulk creating community engaging posts and activities ✍️ This is how you'll maintain consistent activity (and witness growth beyond your expectations). I'll be delving into these aspects in my upcoming community strategy sessions. If you're a community leader looking to elevate your engagement, feel free to reach out and schedule a chat about effective community engagement activities. PS. What are YOUR community engagement plans for 2024? #communitymanager #communityengagement #engagementstrategies #communitybuilder #community

Why Community Building is Crucial in 2024 In today's digital-first world, online communities have become the backbone of every successful brand. As businesses navigate an ever-evolving landscape, the power of community is more vital than ever. In 2024, it's no longer enough to have a presence online—brands need to build engaged, thriving communities that foster loyalty and trust. Building a community goes beyond increasing follower counts; it’s about creating meaningful relationships. It requires a combination of strategy, empathy, and consistent engagement to ensure that every member feels valued. A strong community doesn’t just happen overnight—it takes time to nurture and grow. But the benefits are immense. From user-generated content to authentic brand advocacy, the potential of a well-built community is limitless. In community building, we focus on more than just growth. The goal is to create spaces where passive followers turn into active participants, where members feel empowered to share, collaborate, and support each other. It’s about building trust, establishing a sense of belonging, and fostering long-term engagement. So, what’s the key to turning passive followers into active community members? It starts with understanding their needs, creating opportunities for them to engage meaningfully, and ensuring that every interaction adds value. By prioritizing engagement and relationships over mere numbers, we can create communities that last. Thank you for coming to my ted talk 😊😊😊

When you ask association members to describe a vibrant online community, they often use the first person, talking about what “I” and “we” experience. When you hear their examples, one word might come to mind: engagement. But we’d argue for a different word: vibrant. Unfortunately, there’s no one-size-fits-all metric to determine if your online community is vibrant. You have to consider which measures are relevant and meaningful to you and your members. Read our blog for 3 examples of common metrics you can use to link engagement and vibrancy. #associations #community #onlinecommunity #communitystrategy #communitymanagement #measurement https://hubs.li/Q02t_dR90

Community engagement isn’t about pumping out endless content. ⬇️ Its about creating moments that matter. On average, members only engage with 30% of the content posted in an online community. That means 70% of your effort might be going unnoticed. Why? It’s not the volume of content, but the value. Here’s what often goes wrong: 🎛️ Content Overload ↳ Posting without clear strategy ↳ No balance between community and company content 👎 Engagement failures ↳ Not creating space for members to contribute ↳ Failing to recognise or reward community contributions ↳ Focusing only on company content, ignoring member needs 💬 Community culture ↳ Not fostering an inclusive environment ↳ Lack of guidelines, leading to unproductive discussions So, how are your making every post, every discussion, and every interaction count in your community? Let's discuss... #communityengagement #communitybuilding #contentstrategy #digitalcommunities #memberEngagement #inclusiveCommunities #onlineCommunities #engagementstrategy #audienceEngagement

Elevate your Community Management strategy with these best practice tips 💥 Conversation Growth Tactics, Reply Innovation and Community Powered Content are just a few of the tips in Joe Moring’s (Head of Community and Partnerships) latest blog 👇 #CommunityManagement #SocialMedia #SocialStrategy

Housing and community development leaders work tirelessly to support residents but often struggle to get the word out. Social media can be a powerful tool for connecting and engaging. Here are a few quick tips: - Have a dedicated social media team to ensure consistent and timely communication. - Post engaging photos, infographics, and downloadable resources. - Mix up your content with meeting recaps, news, helpful info, and shares from local organizations. - Accessibility: Ensure your content is accessible to everyone in your community. - Use archiving tools to maintain public records of your social media activity. Learn more: https://lnkd.in/gxGw64Qd CivicPlus #LocalGovernment #CommunityEngagement #CommunityDevelopment #GovernmentTechnology #DigitalTransformation #ResidentExperience https://lnkd.in/gxGw64Qd

Building a community isn't just about growing numbers and fostering genuine connections. Avoid making it all about you, focus on engagement over quantity, show up consistently, and encourage authentic conversations. By prioritizing these elements, you'll create a thriving, engaged community. Let's learn and grow together! Share your thoughts and experiences below. 🌱✨ #communitybuilding #engagement #socialmediastrategy

When you ask association members to describe a vibrant online community, they often use the first person, talking about what “I” and “we” experience. When you hear their examples, one word might come to mind: engagement. But we’d argue for a different word: vibrant. There’s no one-size-fits-all metric to determine if your online community is vibrant, so you have to consider which measures are relevant and meaningful to you and your members. Check out our blog for 3 examples of common metrics you can use to link engagement and vibrancy. #associations #community #onlinecommunity #communitystrategy #communitymanagement #measurement https://hubs.ly/Q02mC3JV0