Clear Digital’s Post

These are challenging times for marketing agencies and consultants. Rand Fishkin put out into the open what few people were saying. In a "Whiteboard" video (link in the comments), he talked about digital agencies closing or laying off people. The reasons, he said, include macroeconomic factors and how the marketing has come down after the COVID bump. It is an interesting marketing landscape because CEOs want leads and sales. They want marketing and marketers to move the needle. Agencies and consultants still need to provide strategic guidance, but it needs to be "focused execution." It's about embracing the right channels in the right ways. Focused execution also applies to budgets which have been pulled back. Marketing needs to do more with the same or less. As an optimist, I believe the marketing landscape will bounce back as companies invest more in technology. For now, however, marketers need to deliver value and ROI and provide clients with over-the-top services and customer support. #saasmarketing #marketing #marketingstrategy

Mapping marketing opportunity versus effort / investment tells us where we should really focus. The key to success is balancing activities that are easy and have low barriers to entry (e.g. paid media) and activities that require more effort and have high barriers to entry (e.g. content). You need to do both as you scale a business. High ROI / Low Effort avenues often buy you the internal political capital. That's why doing them first is usually a good place to start because they help you get the internal buy-in to do the High ROI / High Effort activities. As the business matures, most of the enterprise value is created in doing the High Effort activities that generate High ROI because that's how you close more deals, grow faster and win over a market. #marketing #digitalmarketing

Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.

30% of marketers look to add specialist agencies into their ecosystem in the next 12 months. The Marketer’s Forecast 2024 reflects on the complexity of modern marketing tools and platforms and explores how marketing leaders are keeping pace and navigating with flexibility. Download the complete Marketer’s Forecast 2024 here: https://lnkd.in/gv2psQBj #TMF24 #Marketing #MediaLinked

Feeling like this when checking your analytics?🤷🏽♂️ ⬇️ Yes? Well, you are not alone. Trying to keep on top of marketing when running a business can be incredibly difficult, and it often gets pushed to the side to allow for more important tasks to be completed. The problem is, marketing is vital in this day and age for a business to thrive. So what do you do? Do you hire an internal marketing manager, or do you outsource your marketing to an agency? Both options come with their own benefits and costs. At Accelerate, we pride ourselves on our ability to provide a 5-star service at an incredibly competitive rate. No more negative analytics, no more missed deadlines, and no more sitting helplessly watching your competitors thrive. Make the change, reap the rewards. Learn more at - www.accelerate-media.co.uk

Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.

Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.

As marketers, we've all been bombarded with the latest and greatest marketing technology, each one promising to be the silver bullet that unlocks explosive growth. We buy in, only to have it gather dust in the corner of our martech stack. Here's the hard truth about martech bloat: 🚫It can be a creativity killer. Too many tools can distract us from the core fundamentals of marketing – crafting a compelling story and strategy and then executing it flawlessly. 🚫Unused tech is wasted money. Subscription fees pile up, and valuable resources are wasted trying to learn and integrate these unused platforms. 🚫Long contracts lock you in. Before you know it, you're stuck with a solution that doesn't meet your needs because you signed a 3-year agreement for a "better deal". My advice? Ditch the bloat and focus on what matters. ✨ Start with your goals. Map out your GTM strategy, tactics, and initiatives. What are you trying to achieve? ✨Identify the tech that supports your vision. Don't let the latest trends dictate your tech stack. Only choose tools that add value and empower you to execute your strategy effectively. ✨Negotiate short-term contracts. If a vendor really wants your business, but doesn't offer a flexible commitment, move on. 6 months is enough time to assess a tool's value. Remember, marketing is about people, not just platforms. Invest in building a skilled team that can implement and leverage your tech stack to its full potential. What are your biggest challenges with marketing technology? Share your thoughts in the comments! #martech #marketingtechnology #marketingstrategy #CMOlife #B2BMarketing

Why Organisations are Expanding Marketing Ops Teams? According to a survey conducted for our latest State of Martech & Marketing Operations 2023/24 report, 63% of CMOs are expected to increase the size of their marketing operations function in the next 12 months. Read the full article to discover why Marketing Ops teams are on the rise: https://hubs.ly/Q029XvYF0 #Martech #MarketingOperations #KeepUpgrading