Cleeng’s Post

In case you missed it, check out highlights from today's Connected Audience's webinar on CTV and access to the full report. https://lnkd.in/eqNJ_7AQ #CTV #InvolvedMedia #StreamingVideo #StreamingResearch

CTV and Broadcast players can increase revenue, subscriptions and audience retention by embracing new technological and operational initiatives that make the most of their data. In collaboration with VideoWeek, mediarithmics has detailed the areas in which #CTV and #broadcast players need to invest to crawl, walk, and then run in to a successful future. Read more here: https://lnkd.in/ePRh_hq3 #ctv #ctvadvertising #broadcastmedia

Broadcasters are on the verge of another digital transformation 📡 Find out what every broadcaster needs to know about audience retention, revenue growth, and operational efficiency in our blog ⬇️ https://lnkd.in/gE_WMEZi #broadcast #psb #ott

For companies gearing up to launch their OTT platform, strategising the rollout is crucial. While the temptation to be available across all platforms at once is understandable, a phased approach can be more prudent. Begin with platforms that align closely with your audience's preferences and behaviour. Leverage JWP (JW Player)'s in-depth video analytics to track performance & engagement metrics and iteratively refine your business strategy post-launch. By adopting a phased approach, companies can allocate resources more efficiently, minimise risks, and adapt to market dynamics effectively. #jwp #VOD #LiveStreaming #Broadcasting #Publishing #Streamingmedia #Sports #technology #Advertising #Strategy #Digitaladvertising #Media #digitalmedia #OTT #contentcreators #contentstrategy

Our latest eGuide focuses on how #ServiceProviders can maximise the value of their #OTT #video content through hybrid #monetisation. Read how to elevate monetisation strategies by tailoring offerings based on audience demands, content type and region. Ready to learn how to accelerate #revenue growth and deliver tailored OTT experiences? Read it here: https://bit.ly/416vW9Y #GoBigGoDigital #SwitchToMango

Are you headed to the Realscreen Summit in New Orleans this month? Let's connect! I'll be there to chat about everything related to FAST, OTT, CTV, and DOOH for your content. If you want to schedule a time to talk, feel free to send me a message. Looking forward to seeing you there 😊 #RealScreenSummit #ContentCreators #DigitalMedia #NewOrleans #fastchannels VideoElephant #digitaloutofhome

Local Ad spend 2019 to now. Digital continues to rise! OTT/Video is gaining ground. What is in your 3rd and 4th qtr media plans? #OTT #onlinevideo

“This research provides practical considerations for publishers to make the ad experience better and limit subscription churn, while giving brands the best environment to connect with viewers.” - Mark McKee, FreeWheel GM Love this! If you are considering an OTT campaign please read this #EffectvEmp

Timing your Move to OTT to Maximise your ROI. Learn how to in our new e-guide. In the eGuide, broadcasters can discover:     ✅ The state of play in the broadcast market globally.  ✅ Steps for getting started on your journey.  ✅ How to maximise the value of your OTT content and capture new audiences.  ✅ How a great OTT partner can allow you to focus on the business and leave the technology to us.    The OTT Video market has undergone massive growth in recent years. Massive growth means massive opportunities for broadcasters that are too large to overlook.    Read our latest eGuide to find out more: https://bit.ly/4fdTUad     #OTTgrowth #OTTvideo #HybridMonetisation #Video  

Still riding that Super Bowl high? Paramount+, which had the exclusive streaming rights, saw record triple-digit WoW growth during the week of Feb 5th, with a 141% increase in downloads and up 18% for weekly active users. Similarly, YoutubeTV and Fubo, whom carried the big game live via CBS, saw an 87% and 32% increase in downloads, respectively. And, not about to waste this opportunity, Paramount aggressively upped it's US ad spend blanketing channels - Facebook (+255%), Instagram (+230%), Snap Inc. (+177%), and TikTok (+130%) as well as significant increases in Mobile Video, Desktop Display and OTT. Want to see more insights on the big game, including an analysis using our Audience Insights platform? Check out our latest report: https://twrdata.co/42UCWI8 #SuperBowlLVIII #StreamingApps #CompetitiveIntelligence #MarketIntelligence #AppIntelligence #AdIntelligence