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“The idea of women feeding in dirty bathroom stalls and hot parked cars made my heart ache.” 💔 Lindsay White, Founder + CEO of The Little Milk Bar, was breastfeeding her son at a wedding when she was told she should feed him in the bathroom. “In that moment, I knew I wanted to start a company that empowered breastfeeding parents,” she says. Fighting against the backlash, The Little Milk Bar was founded. 🍼 The company started selling empowering merch (like the classic “Milk Maker” tee), then slowly began introducing reusable nursing pads, nursing bras and nursing tanks — designed in-house. Here’s a bit about Lindsay, the Milk Making queen. 👑 Q: What’s the most rewarding part of your work? A: Seeing how we've changed people's lives has absolutely been the most rewarding. Before us, breastfeeding content was considered "sexual content" and banned from social media. Reading all the emails and DM's that come from moms who breastfeed for the first time in public because we gave them the courage … that's worth it all right there. Q: What’s your most popular product? A: The Allie Bra keeps selling out, we can't keep it in stock! New moms are loving them for postpartum, sleeping and lounging. Q: Share a bit of advice for those wanting to pursue a path of advocacy + business. A: "No te asustes" — don't be scared. You will get a ton of backlash from all angles — family, friends, followers. But if you're advocating for something you truly believe in, you have to power through and stay focused on the bigger picture. Don't be afraid to post things that go against the grain. Q: Any exciting goals for TLMB’s future? A: TLMB will be a household name for all things breastfeeding. We have a brand new product we're releasing soon, something we've NEVER done before and it's a little scary, but really exciting. Our first non-clothing item — eek! #thelittlemilkbar #breastfeeding #breastfeedingadvocacy #womenadvocacy #womeninbusiness #womenownedbusiness #utahvalleybusiness

With our third and final video this week, designed to help raise awareness around the mental health impact that breastfeeding has upon mums, I hereby introduce you to the incredible Amy Elise Walter. As mentioned in my post on Monday (hear about my lived experience here: https://lnkd.in/eggdipZv), the aim of these videos is to provide you with a better understanding of the varied challenges that often come with breastfeeding, and how so many women silently battle with feelings of shame, guilt and loneliness. And what better week to do this than #MaternalMentalHealthWeek. In this video, Amy talks through her lived experience of breastmilk jaundice, tongue tie and then the guilt that comes when breastfeeding 'goes well'. Here’s a little snippet, the longer version can be found on YouTube: https://lnkd.in/e7Xu6tRq. If you missed Lara Roberts lived experience video on Dysphoric Milk Ejection Reflex (D-MER), shared yesterday, you can also find that here: https://lnkd.in/eZzVit6M. Whether you’re a new mum, supportive partner, supportive employer or a good friend - we hope these videos are wonderfully helpful for you. #breastfeedingsupport #maternalmentalhealth #workplacewellbeing #parentalsupport ❗️Please note❗️ This experience is Amy's own lived experience and it’s important to understand that while this has been Amy's experience of breastfeeding, every woman’s experience and every baby's journey with breastfeeding is different. No two women are the same and no two babies are ever the same. Nothing shared in this video replaces the advice of a medical professional. The aim is to share a story that might one day help someone in their own journey.

We took this breastfeeding brand from plateau to over doubling their monthly revenue with a profitable CPA of just £5! Scaling brands is what we’re good at! Scaling a business takes commitment from both the agency and client. It’s a partnership. On that basis we don’t offer to work with everyone and are very detailed in our approach. We audit every business that knocks on our door if we can see the potential for growth we’ll let you know. 🚀 If there’s things that need to be put in place and we don’t think now is your time to scale, then we’ll let you know. Plus we’ll give you actionable tips for getting there! Drop me a DM today, you’ve got nothing to lose.

EVERY MOTHER NEEDS A CHEERLEADER 📣 Ever heard the story of a new mom who was determined to breastfeed her baby but found herself overwhelmed by the challenges? Let me tell you about Emma, a new mom who, like many, was eager to give her baby the best start. But soon, she faced some unexpected hurdles: latching issues, sore nipples, and a milk supply that seemed never quite enough. Despite her determination, Emma found herself feeling discouraged and even thought about giving up on breastfeeding altogether. Emma's journey isn’t unique. Many mothers encounter similar struggles, and it’s easy to see why breastfeeding can sometimes feel like an uphill battle. What’s often overlooked is the support system needed to help mothers through these challenges. It’s not just about physical support but also emotional encouragement. Family, friends, and healthcare providers play a crucial role in helping new moms navigate these rough waters. A common misconception about breastfeeding is that it's always an easy, natural process. I once assumed that if a mother was having trouble, it must be because she wasn’t trying hard enough. But as I learned more, I realized that breastfeeding can be complex and that support and patience are key. As World Breastfeeding Week comes to a close, we must remember that the need for support doesn’t end with the week. The theme, "Closing the Gap: Breastfeeding Support for All," serves as a reminder that every mother deserves the support she needs to succeed, not just during a designated week but every day. If you or someone you know is struggling, continue to reach out to healthcare professionals, join a support group, or simply offer a listening ear. To every mother out there, I’m cheering you on! Your dedication and love are truly remarkable. We see you, we appreciate you, and we are here for you—now and always. ❤️

On Monday, I breastfed for the last time in my entire life. They say one of the hard things about raising kids is not knowing when “the last time” will be: the last time you carry a child, the last time you hold their hand to cross the street, the last time you cut up their food into small pieces. I knew this “last time” would hit me hard, so I purposefully avoided it. I kept breastfeeding one time per day for over a month, refusing to say goodbye to this chapter of my life. Until Monday. In total, between three children, I spent almost four years breastfeeding … while working. Four years tethered to a baby or a machine. Countless work trips that required me to stock up milk in advance of travel, constantly seeking safe places to pump, and lugging milk back home. So many hours spent researching hotels that have mini-fridges, strategizing meeting schedules to have time to pump, and cleaning, cleaning, cleaning pump parts. It was extremely difficult, and extremely rewarding. And I’m incredibly proud. This was real, hard work. But I’m also grateful. For much of my breastfeeding journey, I was my own boss. So it’s not lost on me that even for people who want to breastfeed (which should not be the expectation, by the way) it’s impossible without significant workplace accommodations. So take this as a friendly reminder to think about how you can support nursing parents who are returning to work. It can be difficult to begin with - and thinking about these “little” things will go a long way. And with that, here’s to embracing the silver lining of ending this journey: never cleaning a breast pump part again!

🍼 🍼🍼🍼Breast milk isn't just nourishment; it's a bridge of connection between mother and child, fostering a bond that goes beyond biology. ✨Physically, breast milk provides essential nutrients, antibodies, and enzymes tailored to the baby's needs, ensuring optimal growth and development. However, its impact transcends the physical realm, deeply intertwining with emotional and psychological aspects of the mother-child relationship. ,✨The act of breastfeeding creates an intimate moment of closeness, where mother and baby share a unique, symbiotic connection. The gentle rhythm of suckling promotes the release of OXYTOCIN, often referred to as the "love hormone," fostering feelings of warmth, comfort, and attachment for both mother and child. ✨Moreover, breastfeeding requires presence and attentiveness from the mother, offering an opportunity for uninterrupted bonding time. As the baby gazes into the mother's eyes or clasps her finger while feeding, a profound sense of security and trust is nurtured, laying the foundation for a strong emotional bond. This bond established through breastfeeding extends beyond infancy, influencing the quality of the mother-child relationship throughout life. ✨Studies have shown that breastfed babies tend to have lower levels of stress and anxiety, potentially attributed to the secure attachment formed during breastfeeding. .#Breastmilk #BreastfeedingBond #MotherChildConnection #NourishWithLove

I’m going to be brave and start an uncomfortable conversation. This might not look like much of a room. It’s small and plain with a simple desk and couple of chairs. But this room has a window that people outside can’t see into; it has a lock and an ‘occupied’ sign; it is air conditioned; it’s discrete; and has somewhere I can comfortably sit. It’s in our fantastic new(ish) #Birmingham office which I was finally able to visit today (shout out to all the lovely people there, I’m sorry I didn’t get the chance to say hi to everyone). For many people like me who are breastfeeding, returning to the office can be really nerve wracking. I’m not shy about breastfeeding, but I’m certainly still bashful about the idea of a colleague walking in on me pumping! It can be hard work and it’s not very fun, but it’s a parenting choice that should be validated and supported if it’s what works for the family. Having access to this room today meant I could see my team in person and have meaningful, face to face conversations with colleagues without feeling physically uncomfortable. Trying to schedule in time to pump can be stressful, which itself is counterintuitive to the task in hand. And for some people, the day they return to work may not be the day they’re ready to stop breastfeeding for various reasons (stopping in itself has to be gradual and is not easy to plan). Pumping at work is really common in some countries but there is still seemingly a stigma in the UK about accommodating pumping at work and having open conversations about it. A bookable, private room in an open plan office is a haven for so many people, be that for pumping, praying, meditating, calming or just for a difficult conversation. It can help so many people feel more comfortable at work. Before I became a parent I hadn’t given this matter a second thought but now I can understand why so many people who return to work stop breastfeeding before they are ready to or aren’t able to return to work when they’d like to because it doesn’t align to their breastfeeding goals. So this is me #parentingoutloud to raise awareness of this issue and to encourage new parents and line managers to have a conversation about it when planning someone’s return to work. I’m very happy to talk to anyone I work with or further afield about this on an individual basis based on my (very limited) experience. #EX #employeeexperience #pumpingatwork

I am welcoming another year with love, gratitude, hope, reflection and resolve. In 2024 my wish for myself, my family, my friends and our world is sustenance. I hope we can: ❤️Draw sustenance from within ourselves to practice self care. ❤️Give sustenance to others in the form of caring, love and gratitude. ❤️Seek sustenance for all of humanity, particularly centering the needs and rights of those experiencing oppression. ❤️And invest in sustenance for future generations, leaving a lasting and more inclusive legacy for all. For me sustenance has two personal resonant recurrences going from 2023 into 2024… The first is through what I consider my new superpower, breastfeeding. Mindful one year of breastfeeding equates to ~1,800 hours, this means I breastfed my 9 month old son for 1,350 hours (56.25 full days) in 2023. Whilst acknowledging breastfeeding is a personal choice and an option limited to many due to insufficient access to expertise and lacking wider social infrastructure, my personal breastfeeding journey has been so humbling and amazing. Sustaining and growing a human life is an unbelievable achievement and one which provides sustenance for my heart, mind and soul. The second is through doing professional work that is truly a calling, enabling me to contribute in a way that’s deeply aligned with my values in a company that shares them. It is a privilege to focus on progressing diversity & inclusion every day, and I am excited to expand my leadership accountability to also include a topic that’s close to my heart, wellbeing. Stewarding these two important agendas for the LEGO Group in 2024 is an impactful way to bring sustenance to our colleagues, communities and children everywhere. Overall sustenance for me is prioritising our humanity, our growth, and our capacity to care for ourselves and each other. What does sustenance mean to you in 2024? #Sustenance #Love #Gratitude #2024Outlook #WellbeingAtWork

To all women out there, remember these words: - If you decide to do one laundry round instead of two, you would still be appreciated. - If you choose to skip cooking dinner to rest, you would still be appreciated. - If you prioritize submitting your work report over a family outing, you would still be appreciated. - If you make the decision to stop breastfeeding at a time that is best for you, you would still be appreciated. - If you change the bedsheets the next day instead of today, you would still be appreciated. - If you decide to sleep for an extra hour, you would still be appreciated. No one may notice how many rounds of laundry you've done or how many meals you've cooked. Even if you skip an important wedding ceremony because you need to rest, few will notice your absence, and the bride and groom may forget about you in a matter of seconds. However, your body will notice the extra efforts you put in, and there will come a time when your body may no longer be appreciative and thankful to you. It is important to listen to your body now, for it might not listen to you later.

So today let’s discuss about something super interesting the - policies & attitudes that value women and breastfeeding. Breastfeeding is a beautiful way to nourish our babies, something that should be supported and encouraged by everyone. But sadly, not all policies and attitudes reflect that. Some workplaces don't provide adequate support for breastfeeding moms, making it difficult for them. That's why it's so important for companies to have policies in place that support this. Providing designated pumping areas, flexible break times,etc can make a world of difference. So let's all do our part to advocate for policies and attitudes that value women and breastfeeding. Because when we value women and breastfeeding, we're not just supporting moms - we're supporting families, communities, and society as a whole. And that's something worth celebrating.