MyFitnessPal is hiring: Sr. Lifecycle Marketing Manager Remote - US PAY: $130,000 - $160,000 LINK: https://lnkd.in/gK_CzhWA #LifecycleMarketing #Manager #LifecycleMarketingManager #MarketingManager #fitness #hiring #100kjobs
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“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #saas PS. Good luck. It's the toughest job to fill today.
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If you are in marketing and not reading Danny Asling’s posts, then you’re missing out on some marketing truths that you will have faced in your career. And if you are in any leadership role and not reading his posts, you’re missing out on some important insights about the role of marketing as a strategic partner. 💡Interested to hear my network’s thoughts 💡 - how do we marketers ensure that marketing is increasingly seen for the strategic value it offers? #forpurposebrands #brandsforgood #strategicmarketing #leadership
“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #saas PS. Good luck. It's the toughest job to fill today.
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Marketing creates curiosity. It's done behind the curtain, and hardly anyone sees or cares about what went into the process. Promotion intensifies curiosity. It happens in front of the curtain. It gets the credit because it gets our attention. But... Try promoting something that nobody knows or cares about. Try selling it. We often dismiss the importance of what we don't witness. Promotion is the star, and marketing is the proud mother peeking out from behind the curtain. There's no getting around what had to come first.
“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #saas #marketing PS. Good luck. It's the toughest job to fill today.
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“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #saas #marketing PS. Good luck. It's the toughest job to fill today.
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B2B Marketing & Communications, Tech Start-ups ►Marketing Strategy ►Brand Management ►Digital and Demand Marketing ► Strategic Thought Leader, Energizing People Manager, Operational Excellence Champion
This is spot on. Marketing doesn't exist simply to send out bad emails, post self-serving company news on LinkedIn, and create sales collateral/decks (sorry to disappoint, but there isn't a magic sales sheet that will close deals). Marketing is about strategy, smart brand execution, and project management. If marketing is done well, sales teams perform better, customers are happier, and the market understands your product's value - all this is foundational to long-term success. Of course, the other option is to double down on the next big buzzword and hope that results in growth. I see you AI (and I don't mean Allen Iverson - yes that's a Philly reference).
“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.
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“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.
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Guarantee those on this list won’t be available for long so scoop up these brilliant marketers before it’s too late. Can vouch for every single person that they are THE ONE that will change your organization. Hit me up if you need any further info/recommendations
*Recruiters & Hiring Managers*, wanted to shout out the amazing mentees of mine looking for new roles. I wholeheartedly endorse them & their character. Brian Caffarello – Ex Amazon Head of Brand, Chevrolet, McD's. Global exp. ISO VP Marketing. Willing to relocate. Ekta Tandon - Ex Sur La Table Marketing Director, Whirlpool & La Marzocco. Global exp. ISO Seattle based roles. Maadhevi Comar - Marketing Director. Focus on building communities. ISO LA. Lisa Graddy - B2B/B2C Integrated Marketing Leader. Digital and partnership marketing exp. Katie Kuhn - Senior Brand Consultant. Focus on strategy, research & venture development. ISO remote roles. Mischa Shankerman - Ex Samsung Sr. Marketing Manager. B2B/B2C exp. Willing to relocate. Syed Ali - Social media strategist with 12+ yrs exp. in B2B tech. ISO senior marketing role in SF. Melissa Lugo - B2B/B2C Integrated Marketing Director with 15+ yrs across CPG/Health/Tech scaling orgs. ISO SF based. Samir Sheth - Ex P&G, Meta, Fitbit, Twitter. Marketing director with 15+ yrs exp. across PMM and Brand. ISO SF based. Neisha Tweed Bell - Ex Meta Creative Director with 20 yrs exp. ISO VP brand/content/social roles. Based in Atlanta. Suzy Berkowitz Weksel - Ex Refinery29, SundanceTV, & Time Inc. ISO NY based head of Comms role. Rashad Alaiyan - Social media freelancer with 8 yrs exp. ISO part time, remote opportunities. Selda Shamloo - Ex LinkedIn Brand Manager with 10+ yrs across start-up & established orgs. ISO Boston based roles. Sylvia Xie - Ex Walmart & LVMH Strategy Director with 13 yrs exp. ISO SF based roles. Janese Miranda - Ex NBCU, HGTV, Warner Bros ad sales & partnership marketing. ISO role in LA. Amal Masri - B2B VP Marketing, FinTech/FinServices. ISO fractional or full-time, Toronto based role. Meliha von Brandt - Ex Farfetch Marketing Director. Specialization in Luxury brands. ISO London based. Suzanne Piehl - Consumer Marketing Director specializing in health/wellness/personal care. ISO marketing VP roles in ATL, NYC. Ivan Entchevitch - Ex Sonos, Inc., Integrated Marketing Director with expertise in launching and scaling brands. ISO LA/SF roles. Adaora U. - Ex Coke, LVMH. Integrated Marketing exp. in luxury & CPG. ISO VP Marketing role. NYC Based. Willing to relocate. Adnan Dawood - B2B comms & brand leader with 20+ yrs exp. ISO SF. Jennie Parungao - Ex FaZe Clan Revenue Ops exec specializing in gaming/tech/media scale-ups. ISO LA based. Janet Chang - Ex Deloitte. B2B integrated and demand gen marketing director w global experience. ISO Chicago. Dmitry Shamis - Ex HubSpot Head of Brand & Creative. B2B CMO with 15+ years exp. ISO Chicago based. Arshiya Kapadia - B2B/B2C Comms/Social Marketing Leader. Exp. in fintech, insurance & regulated ind. ISO NYC. Julie Faucher - Ex National Geographic. Cannes Lions Award winning Creative Director. ISO freelance roles. David Scott - Creative Director, Hands-on Designer, Copywriter. Global Brand, Events. ISO freelance roles.
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The quickest path to a marketing dream team starts with this list.
*Recruiters & Hiring Managers*, wanted to shout out the amazing mentees of mine looking for new roles. I wholeheartedly endorse them & their character. Brian Caffarello – Ex Amazon Head of Brand, Chevrolet, McD's. Global exp. ISO VP Marketing. Willing to relocate. Ekta Tandon - Ex Sur La Table Marketing Director, Whirlpool & La Marzocco. Global exp. ISO Seattle based roles. Maadhevi Comar - Marketing Director. Focus on building communities. ISO LA. Lisa Graddy - B2B/B2C Integrated Marketing Leader. Digital and partnership marketing exp. Katie Kuhn - Senior Brand Consultant. Focus on strategy, research & venture development. ISO remote roles. Mischa Shankerman - Ex Samsung Sr. Marketing Manager. B2B/B2C exp. Willing to relocate. Syed Ali - Social media strategist with 12+ yrs exp. in B2B tech. ISO senior marketing role in SF. Melissa Lugo - B2B/B2C Integrated Marketing Director with 15+ yrs across CPG/Health/Tech scaling orgs. ISO SF based. Samir Sheth - Ex P&G, Meta, Fitbit, Twitter. Marketing director with 15+ yrs exp. across PMM and Brand. ISO SF based. Neisha Tweed Bell - Ex Meta Creative Director with 20 yrs exp. ISO VP brand/content/social roles. Based in Atlanta. Suzy Berkowitz Weksel - Ex Refinery29, SundanceTV, & Time Inc. ISO NY based head of Comms role. Rashad Alaiyan - Social media freelancer with 8 yrs exp. ISO part time, remote opportunities. Selda Shamloo - Ex LinkedIn Brand Manager with 10+ yrs across start-up & established orgs. ISO Boston based roles. Sylvia Xie - Ex Walmart & LVMH Strategy Director with 13 yrs exp. ISO SF based roles. Janese Miranda - Ex NBCU, HGTV, Warner Bros ad sales & partnership marketing. ISO role in LA. Amal Masri - B2B VP Marketing, FinTech/FinServices. ISO fractional or full-time, Toronto based role. Meliha von Brandt - Ex Farfetch Marketing Director. Specialization in Luxury brands. ISO London based. Suzanne Piehl - Consumer Marketing Director specializing in health/wellness/personal care. ISO marketing VP roles in ATL, NYC. Ivan Entchevitch - Ex Sonos, Inc., Integrated Marketing Director with expertise in launching and scaling brands. ISO LA/SF roles. Adaora U. - Ex Coke, LVMH. Integrated Marketing exp. in luxury & CPG. ISO VP Marketing role. NYC Based. Willing to relocate. Adnan Dawood - B2B comms & brand leader with 20+ yrs exp. ISO SF. Jennie Parungao - Ex FaZe Clan Revenue Ops exec specializing in gaming/tech/media scale-ups. ISO LA based. Janet Chang - Ex Deloitte. B2B integrated and demand gen marketing director w global experience. ISO Chicago. Dmitry Shamis - Ex HubSpot Head of Brand & Creative. B2B CMO with 15+ years exp. ISO Chicago based. Arshiya Kapadia - B2B/B2C Comms/Social Marketing Leader. Exp. in fintech, insurance & regulated ind. ISO NYC. Julie Faucher - Ex National Geographic. Cannes Lions Award winning Creative Director. ISO freelance roles. David Scott - Creative Director, Hands-on Designer, Copywriter. Global Brand, Events. ISO freelance roles.
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Marketing leader | Ex-Vitaminwater / Coca-Cola | Brand Strategy & Digital Marketing Expert
Check out this list of skilled marketers who are also good people! Shining a light on my fellow Musa Mentees looking for their next opportunity to build and grow brands. #marketing #hiringalert
*Recruiters & Hiring Managers*, wanted to shout out the amazing mentees of mine looking for new roles. I wholeheartedly endorse them & their character. Brian Caffarello – Ex Amazon Head of Brand, Chevrolet, McD's. Global exp. ISO VP Marketing. Willing to relocate. Ekta Tandon - Ex Sur La Table Marketing Director, Whirlpool & La Marzocco. Global exp. ISO Seattle based roles. Maadhevi Comar - Marketing Director. Focus on building communities. ISO LA. Lisa Graddy - B2B/B2C Integrated Marketing Leader. Digital and partnership marketing exp. Katie Kuhn - Senior Brand Consultant. Focus on strategy, research & venture development. ISO remote roles. Mischa Shankerman - Ex Samsung Sr. Marketing Manager. B2B/B2C exp. Willing to relocate. Syed Ali - Social media strategist with 12+ yrs exp. in B2B tech. ISO senior marketing role in SF. Melissa Lugo - B2B/B2C Integrated Marketing Director with 15+ yrs across CPG/Health/Tech scaling orgs. ISO SF based. Samir Sheth - Ex P&G, Meta, Fitbit, Twitter. Marketing director with 15+ yrs exp. across PMM and Brand. ISO SF based. Neisha Tweed Bell - Ex Meta Creative Director with 20 yrs exp. ISO VP brand/content/social roles. Based in Atlanta. Suzy Berkowitz Weksel - Ex Refinery29, SundanceTV, & Time Inc. ISO NY based head of Comms role. Rashad Alaiyan - Social media freelancer with 8 yrs exp. ISO part time, remote opportunities. Selda Shamloo - Ex LinkedIn Brand Manager with 10+ yrs across start-up & established orgs. ISO Boston based roles. Sylvia Xie - Ex Walmart & LVMH Strategy Director with 13 yrs exp. ISO SF based roles. Janese Miranda - Ex NBCU, HGTV, Warner Bros ad sales & partnership marketing. ISO role in LA. Amal Masri - B2B VP Marketing, FinTech/FinServices. ISO fractional or full-time, Toronto based role. Meliha von Brandt - Ex Farfetch Marketing Director. Specialization in Luxury brands. ISO London based. Suzanne Piehl - Consumer Marketing Director specializing in health/wellness/personal care. ISO marketing VP roles in ATL, NYC. Ivan Entchevitch - Ex Sonos, Inc., Integrated Marketing Director with expertise in launching and scaling brands. ISO LA/SF roles. Adaora U. - Ex Coke, LVMH. Integrated Marketing exp. in luxury & CPG. ISO VP Marketing role. NYC Based. Willing to relocate. Adnan Dawood - B2B comms & brand leader with 20+ yrs exp. ISO SF. Jennie Parungao - Ex FaZe Clan Revenue Ops exec specializing in gaming/tech/media scale-ups. ISO LA based. Janet Chang - Ex Deloitte. B2B integrated and demand gen marketing director w global experience. ISO Chicago. Dmitry Shamis - Ex HubSpot Head of Brand & Creative. B2B CMO with 15+ years exp. ISO Chicago based. Arshiya Kapadia - B2B/B2C Comms/Social Marketing Leader. Exp. in fintech, insurance & regulated ind. ISO NYC. Julie Faucher - Ex National Geographic. Cannes Lions Award winning Creative Director. ISO freelance roles. David Scott - Creative Director, Hands-on Designer, Copywriter. Global Brand, Events. ISO freelance roles.
