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Effective Client Engagement: The Power of Listening Over Talking In client engagement, listening more than you speak can be the key to success. Adam Grant highlights how dominating the conversation doesn't necessarily make you the best leader. We can apply this to all aspects of client engagement - from marketing to sales and client management. When we speak too much, we miss opportunities to learn, build trust, empathise, and be client-centric. So, what is the "babble effect"? It's the phenomenon where the person who talks the most is perceived as the leader, regardless of the quality of their contributions. While this might elevate someone temporarily, it often leads to missed opportunities for genuine connection and understanding, particularly in client interactions. In one of our account management training sessions, a participant often felt nervous and unsure about how to deliver her message effectively during client meetings. We introduced a mindset shift: focus on finding out more about the client rather than delivering your message. The goal is to provide opportunities for the client to talk about their experience and challenges, fostering better connection and understanding. We supported her by using a specific slide on key challenges across the industry and taught her how to deliver this in a way that promotes engagement and conversation rather than just delivering facts. This approach transformed her meetings. She reported back with great success, noting that she had discovered much more about the client and had created a strategic plan that truly met their needs. The main point: Listen more than you talk. True client engagement comes from understanding and addressing the needs of others. Let's shift our focus to quality over quantity in our conversations. #ClientEngagement #Leadership #humancentreddesign #businessdevelopment #thebabbleeffect https://lnkd.in/gfjNc5ra

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