ClinicSense’s Post

Imagine this: you walk into a room and see someone who looks familiar. They are healthier, sharper, and weirdly optimistic. It takes a second before it hits you: that person is a fitter and healthier you. Awkward. Most of us live as if our health is some long-lost friend who will show up right when we need it. We tell ourselves, “I’ll start next week,” and then wonder why stairs feel like Everest. Yet most of us don't take our health seriously, not because we don't care but because we’ve never truly pictured the alternative. Bupa’s “Find a Healthier You” ad takes us there. It doesn’t just talk about health; it shows it. The ad stages an encounter between the current self and a healthier, future self. At first, the meeting feels strange, even uncomfortable. Then, the walls come down. There’s warmth, connection, and the unspoken message: this could be you. Bupa's ad is weirdly touching. It shows us that better health isn't a punishment. It is a chance to meet someone you'd genuinely like to be. #advertising #creativity #storytelling

POV: Trying to fall asleep, but instead you're lying there thinking, 'Wait... am I the ideal target for a sleep aid marketing campaign 😴 Step 1: Target yourself. Step 2: Craft the perfect ad. Step 3: Realize you're too exhausted to finish the campaign because, well, you need the sleep aid you're marketing. If this sounds familiar, it's time to let Baystate Marketing step in! We'll take care of the campaigns while you finally get some well-deserved rest. Leave the marketing strategies to us, and we'll have your brand thriving—day or night 💻 Ready to grow your business stress-free? 📞 Call us at (508) 488-9043. 🌐 Visit us online at baystatemarketing.com. 📧 Email us at jparker@baystatemarketing.com. #MarketingOnTheMind #Can'tSleepThinkMarketing #SleepAidGoals #BaystateMarketing #TooTiredToThink #AdCampaignDreams #BusinessGrowth #DigitalMarketingDoneRight

So, I’ve found a 2022 email from a wellness brand in my mom's inbox, and I just realized how much has changed between 2022 and 2024 I decided to give it a fresh new vibe for 2024 😎, and maybe even use it in the future. Check out this carousel for a step-by-step breakdown of what I changed and why! 🙌 Curious to hear your thoughts!

I just got an email from LUMI Therapy after buying one of their ice baths - yeah, yeah I’m jumping on the bandwagon. It was written by the CEO, who thanked me for my purchase and promised a “gift” to show, in their words, “immense gratitude”. The gift? A 10% discount on my next order. Now, I don’t want to sound ungrateful, but this felt… hollow. When you position yourself as a high-end, health-focused brand, slapping a standard discount in the middle of a deeply authentic and honestly spoken email doesn’t exactly scream immense gratitude. If anything, it cheapens the sentiment and, frankly, the brand. In my opinion, the type of person investing in a product like this isn’t going to be swayed by 10% off. They’re probably more motivated by wellness, personal growth, and a sense of community. So why not offer something that actually reflects that? For example: A guide on how to maximise cold therapy benefits A mini-course on breathwork or meditation techniques Access to an expert-led webinar or even a supportive online community It doesn’t even have to be elaborate – just something thoughtful and relevant that matches the tone of the email and the brand’s values. If you’re going to claim to show “immense gratitude”, then show it. A generic discount feels lazy and inauthentic – and for brands in this space, authenticity is everything.

I had an illuminating conversation with my therapist yesterday about Imposter Syndrome. She asked me: what is an expert? And I took a minute to think about it. I thought of people that I think are experts, and about their personal brands. I think an expert is someone who is: Curious and Generous and Vulnerable And the people here who I think are incredibly interesting and worthwhile lead with those qualities. I'm talking about Jyll Saskin Gales and Amalia Fowler, who have been generous and supportive of me in my professional development, and who show up in real life exactly as they present themselves online: warm, helpful, curious, compassionate, and humourous. They're lovely and bright and engaged and I feel enormously grateful to have had the benefit of their influence. And Harrison Jack Hepp, Navah Hopkins, Aldwin Neekon, Ameet Khabra, Duane Brown, Nikolina Tomaskovic, and Mike Rhodes 💡 whom I haven't met but I have found to be friendly and welcoming. They are fountainheads of valuable information. They're genuine and they welcome engagement. This is certainly not an exhaustive list, and I mean no offence if I've forgotten someone. These people are experts because they're generous educators. They're not hoarding information and relying on insecurity to generate their business. There are so many brands that are built on an idea of Intellectual Scarcity, and I think that's cruel and unappealing. As a marketing tactic, it's malicious. This kind of brand positioning preys on people's fear of failure and fear of not being worthy or ready for success. It's easy for me to feel that the world is governed by scarcity. There's certainly enough Subject Matter Experts who have built brands by pretending to control secret information, and to hold the keys to success that are only available if you join their cabal of insiders. But is that reality? Is it possible to buy your way to enlightenment and success through a paywall? There is another way, and I see the people I've mentioned above building brands based on generously building optimism and resilience in people by building skills, sharing the insights that come from their curiosity, and having the confidence to be vulnerable to share that they're not infallible. I think this inclusive way of looking at professional growth and personal branding recognizes that there's no end to knowledge. There's only an unending path of curiosity, and we have more capacity to ask questions and learn when we collaborate and share openly. As I've embarked on the intimidating idea of building a personal brand to support my business, I wanted to send a post to say thank you to these people who are leaders because they're good people. This is my committment to: Stay curious. Stay open. Stay honest. Thank you.

𝐒𝐡𝐢𝐟𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 𝐭𝐨 𝐞𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬! 🚀 If your wellness sales are low, rewrite your copy. • Show real value—focus on benefits, not features • Highlight transformations: More energy, better sleep, healthier lifestyle • Speak directly to pain points and desires • Build emotional connections with your audience • Create a sense of urgency Saje Natural Wellness focuses on how their essential oils improve mood and well-being, not just the product ingredients. This connection with customers' emotional needs boosts engagement and sales. #wellnessmarketing Ready to boost your sales by 25%? DM me & learn how to convert features into benefits! #copywritingtips Let's make your copy work harder for you. 🤗

One lesson I've learned in the health and wellness industry: When you talk to everyone, you talk to no one. One powerful step you can take today: add a question at the end of your online booking form. Ask, "Why are you making this change in your life?" Why? 👉 It reduces no-shows. 👉 It boosts customer lifetime value. 👉 It shifts the conversation from “just a service” to real accountability. Forget the “Don’t forget about your appointment tomorrow” reminders. Instead, remind clients about their goals and the vision they’re working toward. Help them stay committed to the reason they signed up in the first place. People don’t care about your service; they care about what your service will help them achieve. Speak to that. Don't believe me? Try a split test. Call your upcoming first time appointment patients and tell them you're excited to help them ____ so they can ____, then ask more about their reasoning and goal. If this "doesn't work for you", DM me. #googleads #healthandwellness #digitalmarketing

Do you want your messaging, offer and strategy in place *before* 1st Jan 2025 hits? Because, right now that seems a little unrealistic, BUT... There are still 8 days left in 2024. Granted, a few of those may be loaded with mince pies, copious amount of alcohol and familial bickering. But that still leaves plenty of time to get your ducks (or any other preferred animal or wildfowl) in a row before the New Year hits. Because you know what's it like. Although 1st Jan hits, because you're not 'officially' back at work, you still take it easy. And then another couple of days roll around and you consider turning the out of office. Then, before you finally concede you've given up on your New Year diet/sobriety/new yoga habit, you've already slipped back into old habits and are on the back foot. If you were planning to hit the ground running in 2025 and prefer more to burst onto the scene (in the style of Micah Richards), rather than shuffle through a half opened door, I can help. I am already working with some fab businesses and coaches to transform their brand strategy, messaging and offers ahead of leaping into 2025. When they land in the New Year, they will have: 🔥 A compelling core message to transform how their audience thinks about them 🔥 Powerful new positioning that sets them apart in their sector 🔥 Enhanced offers that speak directly to the wants and needs of their target clients 🔥 Consistent messaging across all their platforms that captures their voice and channels their difference 🔥 A comprehensive strategy to make them the obvious choice to prospects, to become irreplaceable for their clients and to build a cult-like following to drive long term value Can you *really* do all that for me in 8 days? Sister, I make ChatGPT look like a queue at a service station Greggs on a bank holiday. I can crank out pure gold messaging and strategy faster and more effectively than LinkedIn pod sycophants can comment "Say it louder for the people at the back" on their favourite douchefluencer's latest post. I can attack your messaging, offer and marketing challenges more aggressively than my teen daughter attacks my wife's incorrect use of the term "Brat" and "aura" (Heck, I write books in my spare time for a sh*ts and g*ggles.) The point is: ⏳ There is still time ✍ I still have capacity 🥂 You can get this all done ready for hitting it hard in Jan 2025 Don't believe me? Hit me up with a message and let's chat. Believe me and want to get started right now? Hit me up with a message and let's chat. Also, if you know someone who needs this right now, please share this post or tag them below. P.S. Want to transform your brand before the year is out? I'll not only show you how, I'll do it for you too. #brand #message #marketing #strategy Image: Male human cheesily grinning next to labrador, Rupert post-walk. Jody: gilet North Face, sunglasses Ray Ban sunnies. Rupert: towelling jacket (model's own)

🛑Unclear brand? It’s costing you clients. Confused branding = confused audience = no trust. → A wellness coach I worked with felt stuck. → Her posts mixed fitness tips, mental health, and recipes. → Clients didn’t know what she truly specialized in. Her audience scrolled past because her message wasn’t clear. She attracted followers but no paying clients. She felt invisible despite all her hard work. → We refined her niche to “stress-free meal planning for busy moms.”✔️ → Every post spoke directly to moms struggling with time and healthy eating.✔️ → Within weeks, her DMs filled with clients asking for her help.✔️ P.S. Your brand isn’t just about looking good—it’s about being understood. Struggling to define your brand? Let’s fix it together. DM me today!

☃️2025 is THE year to prioritize seeking out sweet moments— like working remote in the snow with cookies on deck.🍪❄️ My personal brand has taught me about the value of showing up for yourself & others. In the world of social media, you have to learn to sift through imposters. Same goes for food in this day & age, sadly. In the chaos of life & trying to carve out special moments for yourself, Sweet Loren's stood out to me. I first found them at Target a few months ago when I was looking for clean, healthy options, being the cookie dough lover that I am. The packaging & branding was captivating to this marketer like nothing else on the shelves.😍 See for yourself, & I know you’d agree! I discovered their commitment to transparency & authenticity in their ingredients. The values mirrored my own— NEVER compromise setting goals rooted in truth. 🫶🏼 Their founder, Loren, created this company after beating cancer. She explained, “Living a full life also meant taking control over my health, happiness & wellbeing: beginning with the food I eat every day.” When we move 100 miles an hour, sometimes we drop the ball on things. But without your health, what do you truly have? I don’t know about you, but I want to work extra hard to treat my body like a temple. And if that begins with cookies, consider me signed up. ✅ Here’s to a year of growth, honesty & living with purpose…one cookie at a time. 😌 #ad #sweetlorenspartner #cookiebreak