Cloudways’ Post

Listen is as media industry leaders share ‘Why MASC’ in the Media Ad Sales Council (MASC) member profile series here: https://hubs.ly/Q02vWpMw0 #MatrixMeansMedia #MASC #MediaAdSalesCouncil #mediaadsales

Phil Sumner, SVP at Publicis Groupe, thinks attention can help the advertising industry recalibrate and solve many of its largest issues. He discussed the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers. Link to the interview below

While principal-based media buying may promise efficiency, it raises questions about transparency and potential conflicts of interest. Our Founder & CEO, George Popstefanov, delves into the heart of this complex advertising practice and its implications on marketers, consumers, and the industry at large. Learn more from his insightful piece on Ad Age: https://bit.ly/3Ytobvn

ICYMI: Lamar Advertising’s Q1 2024 at a Glance (Billboard Insider): Lamar reported net income of $78.5 million, up by $2.3 million from $76.2 million in the same period of 2023. SignValue has prepared the following analysis of Lamar Advertising’s 1st quarter 2024 financials. #DOOH #digitalbillboards #digitalsignage

FYI: Lamar Advertising’s Q1 2024 at a Glance (Billboard Insider): Lamar reported net income of $78.5 million, up by $2.3 million from $76.2 million in the same period of 2023. SignValue has prepared the following analysis of Lamar Advertising’s 1st quarter 2024 financials. #DOOH #digitalbillboards #digitalsignage

ICYMI: Lamar Advertising’s Q1 2024 at a Glance (Billboard Insider): Lamar reported net income of $78.5 million, up by $2.3 million from $76.2 million in the same period of 2023. SignValue has prepared the following analysis of Lamar Advertising’s 1st quarter 2024 financials. #DOOH #digitalbillboards #digitalsignage

FYI: Lamar Advertising’s Q1 2024 at a Glance (Billboard Insider): Lamar reported net income of $78.5 million, up by $2.3 million from $76.2 million in the same period of 2023. SignValue has prepared the following analysis of Lamar Advertising’s 1st quarter 2024 financials. #DOOH #digitalbillboards #digitalsignage

Sean Muzzy, global president of Interpublic Group's KINESSO, describes strategies for effective ad campaigns on retail media networks and what is known as premium video in this interview at the #BeetRetreat. Video coming soon - stay tuned! #BeetRetreatPR #BeetRetreatSanJuan

Today is the last chance deadline to submit entries for the Digiday Media Buying and Planning Awards 🏆 The awards recognize companies, campaigns, and technology that have been most successful in the modern #media landscape. #mediaplanning # mediabuying #industryawards

Scott Messer great insights. Thanks for sharing. The team at SWYM.ai is proving the power of algorithmic curation everyday to advertisers and agencies enabling them to take control of programmatic supply driving KPIs and simplifying the supply chain...while also benefiting suppliers/pubs as you explain in your piece. #SWYM #mediacuration #automation #algorithmic_curation #mediadecisioning