PMG

We're overjoyed to share that PMG is among Fast Company's Best Workplaces for Innovators for the third consecutive year! This recognition reflects our commitment to fostering a culture that embraces creative thinking, promotes continuous learning, and empowers our people to make an impact. 🎉 A huge shout out to every member of our PMG team who dares to think outside the box and has contributed to the innovations that power our clients and industry as a whole. Congratulations to our fellow honorees! Find more here: https://bit.ly/4gfrZHf

How are brands tackling challenges—and seizing opportunities—in the CTV space? In the next in our series from Next in Media, Michael Treon, Head of CTV and Video at PMG, joins host Michael Shields to unpack the unique hurdles brands face—from data fragmentation to unifying branding and performance efforts—and to share how they are navigating this evolving space.   We’re thrilled to partner with companies like PMG as we launch Blockgraph OnDemand, bringing easy, secure, first-party data onboarding to advertisers of all sizes. Let’s push past fragmentation and make CTV work better for everyone.  Catch the full conversation here https://lnkd.in/esz3DSdK   #CTV #DataCollaboration #AdTech #BlockgraphOnDemand #FirstPartyData #BlockgraphThatData

The end of the year is an opportunity for savvy brands to finish strong. PMG has identified a few strategies to help retailers remain agile and capitalize on fast-evolving consumer trends. Swipe through to find a sneak peek of the trends driving global market shifts and visit our PMG Holiday Insights Hub to get a deeper understanding of how to optimize performance this holiday season: https://bit.ly/4eYcO48

PMG is honored to be recognized for our dedication to female empowerment in the workplace. Our focus on cultivating a culture of belonging, inclusion, and diversity is deeply embedded in our DNA as we have prioritized our people since day one. WeCollective, our very first employee resource group (ERG), drives change and promotes equality for women and all employees through workshops, skill-building, and meaningful discussions. We are continually enhancing our policies and benefits to support all PMGers including fertility benefits and Milk Stork service in partnership with our PMG Parents ERG. Kudos to all of the workplaces dedicated to making meaningful progress for women in the workforce. Ready to join a company that values everyone? Check out our Careers page for open roles: https://bit.ly/3Upi8mT

🎁 Stay ahead of the game with our PMG Holiday Insights Hub packed with the latest trends, deep consumer insights, and expert perspectives, aimed at helping you win the holiday season. Discover the ultimate holiday playbook with proprietary research on the dynamic retail landscape and expectations across media channels globally. Fresh content is added weekly so be sure to check back or subscribe to our Insider newsletter for insights delivered directly to your inbox: https://bit.ly/4feZc4p

PMG is honored to be recognized as a finalist in multiple categories at The Drum Awards Festival 2024, including Agency of the Year (250+) as well as Integrated Media and Automotive Social Media for the innovative work done in partnership with electric vehicle company, BYD. Our commitment to put people first, embrace transparency, and remain agile, paired with the innovation and expertise of our dedicated teams have made our success possible. Congratulations to all finalists; we're thrilled to be in such inspiring company! Get more details: https://bit.ly/3YtigGG

Discuss the future of AI at our final meetup of the year in Dallas tomorrow! Network with other professionals and hear insightful talks from leading industry experts: ➡️ Peter Ronning, MS, Further, Machine Learning Engineering Lead – Discover how conversational AI is reshaping brand visibility as chatbots drive consumer interactions and change the way brands are discovered and recommended. ➡️ Satoru Hayasaka, KNIME, Data Scientist - Explore the successes and challenges of integrating AI into fraud detection, as Satoru shares real-world lessons on the limitations of generative AI. ➡️ Shadab Hussain, MathCo, Google Developer Expert - Learn how to harness the power of Vertex AI Gemini 1.5 to analyze and process media across audio, video, images, and text for actionable insights Register now to secure your spot: https://bit.ly/4dTTuUt

🎤 “Unlock brand potential with Amazon DSP" with Brian Tomasette Director of Product at Amazon, and PMG friends Sam Bloom, Chris Alvares, Shlok Khetan. Thanks for sharing insights on how brands across diverse industries are leveraging the transformative power of AI technology in their advertising initiatives to drive sustained business growth.

🎉 Congratulations to George Gangar for making Adwanted UK's The Future 100 Club! In the last two years, George has spearheaded our EMEA media strategy and planning offering, leading on multi-market campaigns that drive brand growth across the globe.

It’s no secret that social media is reshaping the political landscape. Platforms like TikTok, X, and Reddit are revolutionizing the way candidates interact with voters and creators now hold an unprecedented level of influence over young voters. As we dive headfirst into the 2024 U.S. presidential election, how can brands effectively engage with their audience while avoiding misinformation and other challenges? Find strategic considerations, out in our newest report on social media's evolving role in politics: https://bit.ly/3U5jkO6