CNN International Commercial’s Post

A helpful simplified chart for marketers, with definitions and audience sizes in the article. "As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying."

Great insights, and it’s important to highlight a common misconception in the industry: many still equate a simple playlist of content with a programmed feed, whether curated by humans or algorithms. However, these two approaches are far from the same. A playlist just rotates pre-existing content, but a well-programmed feedcan be much more dynamic and intentional driving more engagement. Another crucial distinction is how a programmed feed accounts for advertising breaks, creating a much more fluid experience compared to the dry, abrupt cuts we often see with mid-rolls. This seamless integration can have a significant impact on view-through rates and ultimately make a big difference in advertising revenue streams. Telemundo’s thoughtful approach here shows just how important that nuance is for both audience retention and monetization. #MediaInnovation #Streaming #FAST #Telemundo #ContentStrategy #AdTech

Required Reading: In our latest Parrot Perspective, Brandon Katz lays out the facts about the immense value of shows with long libraries of seasons and episodes when it comes to streaming contribution. "These long-running series not only command significant audience demand and viewership hours but also play a pivotal role in subscriber retention and acquisition efforts." Read the takeaways of the analysis at Señal News: https://hubs.ly/Q02rL-qZ0

When discussing the growth of Connected TV within my network, I often encounter questions about acronyms and terms from marketers or digital media enthusiasts eager to learn more about CTV. To address this, compiled a general list of common TV terms and technologies below: 📺 Linear TV: Traditional television content scheduled and viewed via satellite or cable networks at specific times, rather than on-demand. This category includes over-the-air (OTA) and pay TV. 📡 Over-the-air (OTA): Free broadcast television accessed via an antenna, featuring channels like MBC 1, CBS, or ABC. 💳 Pay TV: TV bundles and digital live TV services, categorized into traditional (provided by cable, satellite, and telecom companies) and digital (digitally delivered live TV services such as vMVPDs). 🌐 Streaming: On-demand programming delivered over the internet, encompassing ad-supported video on demand (#AVOD) and subscription video-on-demand (#SVOD). 🎯 AVOD (Advertisement-based video on demand): Users watch ads in return for free access to content. Shahid in the MENA region is a prime example of AVOD. 📽 SVOD (Subscription-based video on demand): Users pay a subscription fee for unlimited access to content. Netflix is a popular global SVOD service. 💳 TVOD (Transactional-based video on demand): Users pay per view for content, without a subscription. iTunes is an example of TVOD. 🆓 FAST (Free Ad-Supported Television): TV content delivered over the internet, accessible for free with ads. Examples include Pluto TV, Roku Channel, or Tubi. 💼 Ad-supported SVOD: Subscription streaming platforms with ads, such as Amazon Prime Video, Hulu, or HBO Max. 🚫 Ad-free: Streaming platforms without ads, typically offered for a higher premium subscription price. For further insights, you can refer to the EMarketer article mentioned, which highlights the increasing fragmentation in the TV and streaming industry, discussing the shift towards streaming services, changes in linear TV ad spend, the rise of digital pay #TV services, and the adoption of combined models incorporating both ads and subscriptions. #Streaming #ConnectedTV #DigitalMedia #VideoOnDemand #VOD #Shahid https://lnkd.in/dV5WsfZj

📺 Why We Need a Broader Definition of Linear TV in the Streaming Era to reinvent Broadcasting Business as Tech Companies📱 Did you know? Streaming isn't killing cable TV. It's transforming it. We live in a world where we can consume TV everywhere—on our phones, smart TVs, and laptops. Whether we realize it or not, we're still engaging with linear TV in ways that go far beyond traditional channels. From FAST (Free Ad-Supported Streaming TV) platforms to binging our favorite shows on Netflix, linear programming is evolving. The lines between cable TV, streaming, and broadband are blurring. Cable companies are no longer just providers of traditional channels; they're key players in broadband infrastructure, delivering the bandwidth that powers platforms like Netflix, Hulu, and Disney+. Meanwhile, broadcasters are adopting streaming technologies, offering live and on-demand content through their apps. This convergence means that linear TV isn't about where or how we watch—it’s about the experience of curated, scheduled programming in all its forms. Even binge-watching can be seen as a form of linear TV—a series of episodes that flow one after another. And with tech giants like Google, Apple, and Amazon investing in TV services, the future of TV isn't tied to a cable box. It's a hybrid experience that blends old and new. In this new definition of TV, traditional broadcasters must reinvent as businesses that merge both content and technology intelligently. It’s time to think beyond the cable vs. streaming debate and redefine what Television truly means. The future of TV will be a fusion of linear programming, on-demand content, and cutting-edge tech - and it needs collaboration between all stakeholders along the value chain and delivery infrastructure. TV as we know it is changing—let's make with work for the sake of happy audiences everywhere. That is what our business is about after all! #TVRevolution #LinearTV #Streaming #CableTransformation #FAST

👀 This is a potentially BFD for "broadcast streaming" 👀: While linear virtual *broadcast* channels via ATSC 3.0 are not new, it appears that linear FAST-like IP-delivered "BEST" channels are a breakthrough - the potential for NextGenTV to provide a (massive?) bevy of FAST channels, similar to, if not better bandwidth-managed than broadband delivery does today. (via George Winslow) https://lnkd.in/g2SxZgdd

Explore the future of TV and streaming with EMARKETER's article, breaking down essential terms like linear, AVOD, and streaming. Gain insights into trends, ad spends, and viewer preferences shaping the industry. A concise guide for staying informed in today's dynamic media landscape.

As the streaming landscape continues to evolve, adapting to the changing dynamics of linear TV will be imperative for the long-term success of streaming platforms. The key lies in leveraging the strengths of both legacy and original content. This strategic approach enables platforms to navigate the shifting media landscape and ensures continued growth and relevance in an increasingly competitive market. Looking for insights into adapting strategies in the wake of linear series decline? Check out this informative research by Senal News: https://lnkd.in/dTk-XBFS

Netflix's latest report reveals a groundbreaking shift in the streaming world! Delve into our special report dissecting how People of Color (POCs) are reshaping the content landscape. #film #tv #entertainment

Humans need to live longer in order to survive a (for now) 350-year journey and consume all they can watch on platforms! This is what Lucía Recalde said at SERIES MANIA last week: “We have estimated the amount of time that would take you to watch all the #content that is available today on #streaming platforms. 350 years, and I’m not counting #UGC, I’m not counting #videogames – I’m not counting all forms of #entertainment. That’s the level of competition that all the #media companies are facing today in the cellphone attention economy.” I'd be curious to hear how much MORE content will come on top of this if we count user-generated AND machine-generated content.. ? #genAI Peter Effenberg Sten Saluveer Manu Guddait Francesco Capurro Bastien Gave Martin Haerlin Guillaume Hurbault Jacques Alomo