Cody Davis’ Post

Introducing our new series: what we shipped 🚢 Each week, we’ll be sharing what we shipped here at Gigi to help improve your STV buying experience. This week: Unified UI and Audience creation features to make launching your Streaming TV campaigns even easier 👀 ✍️ New line item creation flow and the ability to edit audiences ☑ Collapsible line item UI to better navigate order creation flow

Want to reach Gen Z? The generation of 12- to 27-year-olds stream 4 hours per day— more than social media. Here's how advertisers can connect with this key audience on streaming: https://lnkd.in/ejuK4BMg #Streaming #Advertising #GenZ

Looking to target your audience via video beyond social media? Try streaming! With more people cancelling their cable every day, your business can use OTT (over-the-top media) to reach your audience on streaming sites such as Hulu, Amazon Prime, Netflix, + more. Think of it like you do television, if television had more specific targeting capabilities. Our team can help you create your perfect OTT video! We put together a few tips and tricks on how to best get started. Learn more at https://lnkd.in/gB3DzC6g! #videopartner #creativepartner #OTT

Looking for precision in every impression? Aren't we all! 🎯 With #AddressableAdvertising, you don’t just cast a wide net—you can reach exactly who you need, where they’re watching. Whether on traditional TV or streaming, this targeted approach delivers your message directly to the right households, enhancing the impact of your multiscreen campaigns. Boost reach, increase frequency, and stay connected to the audience that matters most. 📺💻 Ready to amplify your strategy? Let's chat: https://lnkd.in/gpR5eCT3 #mediabuying #mediabuyingagency

📹 Go Live to Engage in Real-Time 📹 Live broadcasting on social media platforms like Facebook, Instagram, or YouTube can significantly boost engagement and give your audience an exclusive look into your business operations. The benefits of live streaming include immediate interaction with your viewers, allowing you to answer their questions in real-time and showcasing the authentic human aspect of your business. Consider hosting a live session to introduce new products or conduct a Q&A session to connect with your audience more personally. #LiveStreaming #RealTimeEngagement #AuthenticContent

Ken here. Did you catch last Friday's #GYLF episode with David Klein? If not, tune in as we talk all things STREAMING ADS. I told David as we recorded this episode that I'd never before heard this topic explained as thoroughly and clearly as he explains it! You'll learn the critical differences between traditional TV advertising and streaming ads, how much $$ to allocate from your marketing budget for streaming, the importance of targeting/frequency, and more. Listen Now: https://buff.ly/3Oo93uh #GrowYourLawFirm #lawfirmmarketing #lawfirmadvertising #marketingforlawfirms

Video advertising is skyrocketing! With viewers hooked on platforms like YouTube, Instagram, TikTok, and streaming services, brands are stepping up their game. High-quality, short, and catchy videos are the new way to capture attention. Informative and entertaining, these videos are reshaping how we connect with our audience. Ready to make an impact? Dive into the world of video ads today! #MarketTrends #TopazGroup #TopazAdvertising #AdvertisingAgency #360AdvertisingAgency #VideoAdvertising #MarketingTrends #DigitalMarketing #BrandAwareness #AdvertisingInnovation #TopazGroupofCompanies #MediaBlitz #TopazOutdoor

Did you know YouTube Shorts is now the #1 streaming service on TVs? 🤯 If you're not considering YouTube for your medical practice's video advertising, you could be missing out on a huge opportunity. Learn how one medical practice used targeted YouTube ads to engage local audiences: https://lnkd.in/ecbGQdaS #DrMarketingTips #YouTubeShorts #MedicalAdvertising #MedicalPractices

The latest Life in Digital podcast features Virginie Dremeaux, VP of Marketing and Communications at FreeWheel, and discusses the value of diversity, building an advertising ecosystem with a seamless experience for publishers, and how audience behaviour is powering the shift from linear TV to streaming. #EffectvEmp https://bit.ly/4fuL3jI

How do advertisers reach audiences when they have access to an endless number of diverse content platforms and devices? We explore this topic in our Reaching Fragmented Audiences Report, including: ➡️Insights on viewer preferences ➡️How TV and streaming impact engagement ➡️Strategies for embracing fragmentation Read the report, here: https://comca.st/3Cdyf36